Bringing 15 years of experience in marketing as a graphic designer with the Duluth News Tribune, I redirected my career into the world of social media marketing in 2012 and have managed more than 100 business Facebook pages. In 2013 I was recruited to launch and be the content manager for Destination Duluth. The page grew to 50,000 Likes in the first 500 days and currently has nearly. 200,000 followers. Destination Duluth greatest achievement is its organic reach. In 2022, Destination Duluth's content had 100 million organic impressions on its Facebook and Instagram pages according to Meta analytics. That's a daily average of 274,000 views of its content. Since 2013, Destination Duluth has 650 million impressions according to Meta. In 2021, Destination Duluth was informed by shareable.com that it ranked in the Top 10 Social Media in the tourism sector for engagement. See https://bit.ly/Top10TourismBoardsOct2021In the fall of 2019, I was promoted to Managing Director of Destination Duluth, where I oversee all operations. As the owner of idDuluth, I also manage social media for a number of small businesses and non-profit organizations.