Jerry M. Email & Phone Number

Scottsdale, Arizona, Us

Louisville, Ky, Us

Global Head of Marketing and Sales Enablement for $1.3B B2B and B2C Clean Air Products and Technology FirmExecutive Marketing and Sales Enablement Leader responsible for all aspects of go-to-market strategy and execution, including strategy development, short, medium, and long range planning, brand management and public relations, content marketing, demand generation, lead management, new product introductions, development and implementation of marketing and sales technologies, internal and external sales training, sales operations, and sales and marketing alignment.• Built strategic marketing plan aligned to clear revenue objectives and sales targets• Identified, planned for, and targeted key vertical market opportunities leading to multi-million dollar deals and higher margin revenue growth• Successfully launched 10 new products and technologies, including physical products, IoT, and software solutions• Developed and launched first of its kind global sales enablement platform for internal sellers and value added resellers built on the Salesforce.com Communities Cloud• Developed and launched Clean Air University live and online sales training program, including 100+ hours of targeted video training content and easy to use software tutorials• Developed and launched national and regional event platform: VisionAir and Road to VisionAir leading to increased customer loyalty and engagement• Increased lead generation by over 200% in 2017 and 2018• Increased social media following for key channels and demographics by 511% in 2017 and 2018

Louisville, Ky, Us

NEW SALES AND MARKETING STRATEGY LEADS TO BEST YEAR IN 10 YEARSNorth & South America Marketing and Sales Enablement Leader for $1.1B B2B and B2C Clean Air Products and Technology FirmIn less than 18 months...• Launched new website on Sitecore 8.0 CMS and managed upgrade to Sitecore 8.2• Improved SEO performance resulting in organic search rankings moving from pages 3 to 6 to pages 1 or 2, generating multimillion dollar lead conversions, increasing unique visitor traffic by 250%, time on site and page views by 50%+• Developed and implemented Challenger Sales and Marketing program• Saved thousands of salesperson hours and increased sales efficiency by employing LEAN principles in sales process analysis• 15x lead generation increase from trade shows and public events. Exponential increases in all other categories.• Increased adoption of proprietary selling tool by 367% in 30 days by developing and deploying new training and positioning strategy• Implementation of Marketo marketing automation platform resulting significantly increased insight and engagement from leads and accounts• Managed post merger marketing integration for $430M acquisition made in April 2016• Featured Speaker at Dreamforce 2015

Louisville, Ky, Us

BUSINESS UNIT LEADS ALL OTHERS IN PROFITABILITY AND NEW PRODUCT SALESResponsible for developing and implementing sales strategy for the Western United States and leading and directing the efforts of a field based outside sales team, sales engineering, and field service team. Sales efforts focused on all three aspects of business growth: Retention, Acquisition, and Development. Target customers included both end users and channel partners, thereby requiring strategic planning and coordination to ensure the mutual success of all stakeholders.Key Accomplishments:• #1 sales region in operating profit achievement• #1 in total new product sales and key product sales• Recruited, trained, and developed key channel partners, resulting in multi-million dollar revenue growth• Renegotiated multi-million dollar account relationship that improved profitability by $1M annually• Provided deal coaching and on-site sales support for salespeople and channel partners, resulting in big wins with companies such as: Google, Amazon, Gilead Sciences, Actavis Labs, Intel, On Semiconductor, Pepsi, Kraft Foods, Sargento, and more• Initiated project to implement new Enterprise CRM and served a functional lead for Salesforce.com implementation which blazed new trails in SFDC and SAP integration, reducing sales admin time by thousands of hours• Initiated and piloted new sales training program and results analysis that lead to new organization wide platform• Featured Speaker at Dreamforce 2014

Louisville, Ky, Us

FIRST YEAR SALESPERSON PLACES #1 IN PERCENTAGE OF TARGET ACHIEVED​Outside sales position with broad based experience in two distinctly different territory types over the course of four years: Large sprawling geography of Northern California/Northern Nevada and densely concentrated Los Angeles, CA. Maintained responsibility for all segments and channels and all aspects of RAD territory management (Retention, Acquisition, Development).​Key Accomplishments:​• #1 salesperson in percentage of target achieved: FY2007 & FY2010• Successfully closed largest end user chemical filtration contract in company history ($1.5M)• Significantly grew healthcare segment within territory by demonstrating value and expertise via on-site facility audits, comprehensive analysis of facility optimization opportunities, and delivering a powerful report of findings• Established strategic channel partner relationships to penetrate segments and markets previously out of reach

Louisville, Ky, Us

400% SALES GROWTH DRIVES SUCCESSFUL BUSINESS TURNAROUNDKey Accomplishments:• Identified new market opportunities. Developed and implemented new strategies to successfully capitalize on those opportunities.• Drove 400% increase in sales run rate in first 24 months by retaining existing accounts, acquiring new accounts, and developing existing accounts through up sell and cross sell efforts• Improved profitability by increasing gross sales margin by 50%, optimizing logistics routes, and leveraging vendor rebate programs• Managed day to day operations including purchasing, inventory control, logistics, customer service, billing, HR, etc.

Business Administration And Management, General

Business Administration And Management, General