Jerry Vomacka Email & Phone Number

Irvine, Ca, Us

* Developed a process to direct 70+ Licensees by providing assets, illustrations, design direction, initial concept design and redesign suggestions that drive sales success for all entertainment brands including theatrical release, resulting in a system that saved time, money and increased market share 20%.* Responsible for worldwide Product Development strategy, design, and consumer outreach within the following categories: Digital Products including Games and Apps, Toys Seasonal, Outdoor, and Gift.* Key point of contact for product development with top-tier partners such as Bandai / Namco, Lionsgate Games, Hasbro, Loot Crate, Microsoft, Funko, Crayola, Touchpress* Key player in the development and launch of Power Rangers Legacy Wars, The highest yielding game for the franchise with over 30MM installs and featured in Apple and Google Play stores multiple times* Collaborate with production, marketing, and licensing teams to identify and develop key assets for product introductions.* Create and build the archive of assets to deliver to partners.* Regularly present, analyze and rationalize product development to senior executive team* Attend trade shows and conventions to build relationships with licensees, stay current on trends in the CPG industry, and Seek out new licensees to fill gaps in product portfolio.* Frequent retail audits to analyze product performance, shelf appeal and competitive landscape.* Day-to-day management of online approvals systems through My Media Box.Accomplishments*Key player in the development and launch of Power Rangers Legacy Wars, The highest yielding game for the franchise with over 30MM installs and featured in Apple and Google Play stores multiple times.*Developed and implemented a new process to track outside the system digital product development via logs and tools to insure on-time publishing of all titles.

Santa Monica, Ca, Us

* Manage multiple mobile apps from concept through launch and beyond including maintenance, updates, enhancements, refreshes and redesigns.* Work cross-functionally with an internal development team, external developers, marketing, product development, and more* Manage day-to-day production, and cross-functional needs, while enforcing the overall vision for the direction and quality of the products or projects.* Develop project plans, and carry digital projects through to completion within specified brand guidelines.* Help drive and ensure development and QA processes, overall product quality, and testing.* Create, maintain, and communicate realistic project schedules and status reports.* Manage the process of gaining approvals, flow of assets, information, and deliverables between internal teams, external developers, and project stakeholders.* Experience working with both licensed content P&G, Disney, Marvel etc. and own internal IPAccomplishments*Became key point of contact for all third party development to manage and insure on time development and launch of all new Apps and updates for publishing.*Due to my success in brand management and background in digital art and animation I was promoted to Mobile App and Game producer to insure on time launch of all titles*Helped conceptualize and implement item number architecture to me Ecommerce compliant for most online retailers

St-Laurent, Québec, Ca

• Lead cross-functional team to develop and manage national brands RoseArt®, Color Blanks®, and Create N Color®, as well as Target private label brands Kid Made Modern®, Spritz®, Up & Up®, and seasonal products. • Manage licensed product lines and relationships with Marvel Entertainment and SC Johnson• Direct web development for brand assurance on Color Blanks®, and Create N Color® lines• Write copy for website, packaging and catalog• Conduct product evaluations, SKU rationalization and risk assessments• Negotiate final product prices with overseas factories to ensure competitive marginsAccomplishments*Lead cross-functional team to develop and manage national brands resulting in 34% increases in sales*Headed implementation of new SKU creation process that resulted in a 50% reduction of active SKU's*Spearheaded the standardization of UPC code to the be GS1 compliant*Found multiple tariff classification errors resulting in a $300K saving in duties and credit for incorrect customs classification for that year.*Managed multiple national promotional marketing campaigns

Special Project Manager:Specialized in systems integration and processes implementation