Jerry Wu Email & Phone Number

New York, United States

White Plains, NY, US

• Marketing Strategy optimization and budget alignment with private equity backed portfolio infrastructure
• Organizational structure creation and optimization within performance marketing vertical and across sales and merchandising arms. Change management.
• 360 Marketing Strategy & multi-million dollar Budget optimization, company P&L management
• Board liaison for Brand, cross-divisional system and process creation
• Leader in Tiktok content & Tiktok Shop strategy and execution sprinting. First to market in lash space leveraging full-funnel social commerce
• Amazon 1PL management with multi-million self-service advertising, Amazon Marketing Cloud segmentation strategy and execution, full-funnel ad strategy including DSP, PPC

Santa Monica, California, US

• Organizational Development
• Management Consulting, Leadership Development and Coaching
• Business Strategy and SOP optimization
• Operation scaling and project management support

Secaucus, New Jersey, US

• Created Marketing and B2B Sales teams infrastructure, brand strategy and B2C/B2B customer acquisition strategy from ground zero. Established PR, Development and PPC agencies of record.
• Incepted roll-out acquisition and retention plan for 4 new vanity collections and established seasonal marketing strategies for existing product, including product pricing, promotional calendar and communications.
• Set up third-party seller stores on Amazon, Walmart & Ebay, including product catalog, platform pricing, and PPC campaigns.
• Optimized PPC strategy on Home Depot, Lowes, Wayfair and Overstock. Performed tests on 3rd party e-mail, banner placement and Google shopping strategies.
• Implemented Google Merchant Center, Performance Max and created social media marketing + online advertising.

Rockville Centre, New York, US

• Launched new brand, created new website (both B2C + B2B), re-engineered backend system infrastructure, created industry-first sponsorship of 2 Formula D drivers, and launched 360 acquisition and always-on marketing.
• Created brand strategy, social media and online advertising, influencer network and sponsorships. Content strategies across site, Facebook, Instagram, TikTok, Pinterest including always-on, product promotion.
• Streamlined advertising budget and digital strategy, including evergreen OEM and new Aftermarkets product marketing across Google/Bing PPC, social, ad networks, CRM and sponsorship. Additional attribution modeling.
• Evaluate brand positioning and value propositions through campaign conversion behavioral data and channel attribution performance. Acquisition/Sales numbers, U/X, reporting KPIs, SEO/Content optimization and channel.
• New business development through B2B: creation of propriety platform and sales management. 10% of total revenue year 1
• Led Product development of replica wheels including product management of pricing, promotion & merchandising.

Brooklyn, New York, US

• Partnered with Dacor (Samsung) for creation of their brand reinvention campaign as a luxury lifestyle brand, LG’s ‘Connected Home’ communication strategy about technological capability and Asko’s US brand positioning..
• Client relations: Manage all Brand vendor relations, create individual marketing strategies to achieve annual brand sales goals and collect/deploy annual co-op marketing dollars. Develop 360 programs.
• Created Interior Designer trade program, developed showhouse strategy and improved Contractor/Developer B2B programs
• E-commerce - Site merchandising strategy, creative marketing operations, managing P&L and maximizing gross margin, and establishing marketing/promotional calendar based on best practices
• Communications & Media mix strategy: Online + Offline; Digital Paid, Owned & Earned media to maximize impressions and raise ROAS with Print, Radio, Outdoor. Includes Remarketing, Ad Networks, Paid Social, and Direct.
• Partnering with luxury showhouses and designer influencers to showcase appliances and inspirational designs.

New York, NY, US

• Creator of partnership with Zendaya and 20th Century Fox's "The Greatest Showman," including her appearance in holiday catalog, PR activations and exclusive fashion line; Developer of Nintendo X Bloomingdale's, a.
• Crafted and executed new product launches, loyalty programs and specialty activations for brands such as: Viktor+Rolf, Charlotte Tilbury, Jo Malone, La Mer, Shiseido, Briggs+Riley, and Maximillian Furs
• Incepted Festivals campaign, an acquisition strategy targeting Millennials and a sales strategy to disproportionally drive spend with key apparel and cosmetics vendors.
• Oversaw specialty campaign P&L (E-commerce + Offline), maximizing gross margin, omni-channel marketing tactics, promotional calendar, merchandising strategy, cross-border promotions and media/events.
• Pursue, develop, and oversee all corporate partners and business partnerships. Inclusive of creative campaigns, business development, tourism, travel & leisure, and philanthropy. Inclusive of: Nintendo, 20th Century.
• Media 360 strategy: attribution mix of Paid, Owned & Earned media to maximize impressions and raise ROAS. Includes Remarketing, Ad Networks, Paid Social, and Direct Site ad buys in Digital landscape.

New York, NY, US

• Engineer of Lunar New Year retail festival, an industry-first campaign to capture high-value Asian shoppers and tourists in America. Remains the gold standard for retailers today. Additionally defined the system.
• Development and implementation of International & Tourism Strategy - Integrated customer experience, paid & organic media, partnerships, analysis and campaigns
• Pursued, developed and oversaw network of tourism, travel & leisure and travel agent partnerships. Inclusive of: Marriott (+ Sheraton) brands, Cunard and Circle line cruises, American Airlines, British Airways.
• Increased international e-commerce 2017 sales +15% in a downtrending landscape. Strategies included digital partnerships with micro influencers in Asia (Savi, Vege soup). See above video featuring Elva Ni
• Created advertising campaigns, attended sales missions and trade shows, established unique corporate partnerships and developed brand awareness in tourism sector.
• Created US retailers first-ever international tour operator commission program

New York, NY, US

• Partnered with Senior Executives to develop Bloomingdale’s Campus Brand Strategy and University recruiting initiatives
• Promoted upscale, contemporary image at Universities through unique workshops & programs
• Recruited & Managed Junior Merchant Executives Full-Time (45), MBA (5) & Intern positions (25) yearly
• Coached/Counseled Associate Planners (30) through performance management metrics
• Developed Bloomingdale’s college website to increase candidate awareness & promote brand

New York, NY, US

• Created and implemented corporate-wide education programs & classes
• Revised corporate Management Development Review process to focus on behaviorally-based reviews
• Incepted and rolled out Time Management, Presentation Skills, Negotiation Skills, Change Management classes.

New York, NY, US

Master Of Arts - Ma, Organizational Psychology

Bachelor Of Arts - Ba, Psychology