Jerry Yu Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

1. Helped create social media content and manage pages (Instagram, TikTok, Facebook, LinkedIn) for numerous B2C clients including Krispy Kreme, Levi’s, Kogan, Darrell Lea, & Hinge to create new social media campaigns and increase social media presence.2. Photographed Krispy Kreme’s Taylor Swift “Swiftie Bracelet” Doughnut campaign for numerous news outlets in AU & ANZ to use in news articles.3. Filmed & edited (also starred in) numerous TikToks on Krispy Kreme ANZ’s account.4. Used tools such as Creator IQ and TikTok Creator Marketplace to vet new social media talent for accounts such as Krispy Kreme, Levi’s, Kogan, & Darrell Lea to feature in new social media campaigns.5. Used social media tools such as Sprout Social & Hubspot to schedule, manage, & analyse posts for clients’ social media accounts across various platforms.6. Wrote social media captions for B2C & B2B LinkedIn accounts such as Krispy Kreme, Darrell Lea, A.H. Beard, & Stone & Chalk.

Sydney, New South Wales, Australia

PR & Advertising Intern at Sling & Stone

Taichung City, Taiwan

Key Achievements: 1. Helped grow Victor.ly's social media account (@victorlysports) by 328% (From 320 to 1050 fans) in the span of one and a half years through strategic events and product placement.2. Managed social media content creation(Photography, Videography) for Victor.ly Academy's 2022 Summer Camp. Generated over 20K views on Instagram Reels within 3 weeks (@victorlyacademy on Instagram). My work consisted of using design software such as Adobe Illustrator, Photoshop, Lightroom and video editing software (Premiere Pro) to create content for social media use. I also was the company's sports photographer for numerous tennis tournaments we held, shooting numerous events for the company during my time there. I have gone on to explore photography more deeply and started shooting lifestyle photoshoots for different events and individuals.Getting to understand the ups and downs of managing and marketing a young startup company better during my time at Victor.ly Sports was probably what stood out to me the most and I therefore hope to apply these valuable experiences in future job opportunities!

Master Of Commerce, Marketing

Activities and Societies: UNSW Photo Club UNSW APRS (Advertising & PR Society)Postgraduate student studying Commerce majoring in Marketing.

Bachelor Of Business Administration - Bba, Business Administration And Management, General, Grade: Gpa : 3.8 ；Ave. Score : 85.6

Activities and Societies: NCHU Varsity Baseball Team Event photographer for numerous school events ( i.e.. Concerts)My time at NCHU was.