Innovation Lab Lead at large Automotive providing a safe place to create, accelerate and test a prioritised backlog of ideas that deliver value to users and the business. Identified, scoped and signed non-compete $300k opportunity following the successful Co-creation phase of the first proof-of-concept created within the Lab.Scoped, solutioned and strategised many high profile go-to-market opportunities for Media & Entertainment clientsLed a UKI Offerings squad that simplified iX’s value proposition and re-structured internal offerings in a consistent and compelling story structure to support internal enablement and business development

Led the delivery of a multi-studio Accelerated Discovery phase for an M&E Awards organisation leveraging Enterprise Design Thinking to research client’s business, customers, digital platforms and technologies (Salesforce). Envisioned for the future with the creation of a digital transformation roadmap, brought to life with an interactive prototype that visualised big ideas and customer journeysDesign Lead for the end-to-end delivery of an innovative first-of-a-kind Google Cloud project for a large Telco, designed and built a Smart Asset Management Dashboard directly in Google Data StudioDesign, build and Go Live of a cognitive case study search tool that enables users to use natural language to search, view and discover over 300+ global case iX studies

User Experience & Business Analyst - Rugby Football Union Digital RefreshDelivering on the Partnership objectives through the design and development of a new digital web experience. Conducted a 10 week discovery phase involving content and site audit, user research, web analysis and UX design resulting in a to-be roadmap that delivers on both user and business value. Completed 9 month end-to-end agile delivery to Go Live in time for the Rugby World Cup with an NPS of 9.Fan Experience - Premier League football clubCreated a Fan Engagement Framework that categorised content produced into 5 key fan purposes before performing a content audit across the club's fan facing digital platforms, identifying key gaps and providing recommendations for improvement. Also invovled in other workstreams across the discovery phase such as Fan Personas, Digital Assessment, Fan Journeys and Solutioning.Customer Experience & Strategy - Informa Global Technology AnalysisWorked with Informa and the recently acquired UBM business to understand their respective core business processes and technology requirements. Using this baseline to create a unified, global process and technology recommendation based on an optimum colleague and user experience.Digital Strategy & PMO - Vodafone Group Enterprise Digital TelcoWorking within an experienced IBM team where my responsibilities ranged from competitive landscaping, data analysis, and deriving customer insights, as well as supporting in C-Suite client interviews. Accountable for the quality and submission of final work products to the client as well as the consolidation and creation of the final project deliverable.