Develop and promote branding initiatives consistent with corporate business goals andobjectives.Maximize brand value through the development of ancillary revenue streams and newopportunities.Ensure all products, services, and other offerings conform to brand identity; conductongoing brand management.Work with creative staff and other department heads to produce marketing collateral in accordance with brand messages.Develop marketing plans within budget requirements.Collaborate with all departments to identify internal and external customer needs.Communicate and negotiate with promotional partners as needed for joint marketingactivities.Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.Develop, manage and execute an annual strategic marketing and communications plan for DG hospitality group to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.Evaluate the success of various communication strategies and provide and implement recommendations for improvement.Ensure that all materials are developed and distributed according to an appropriatetimeline.Set the yearly agenda for the marketing group and actively manage the department to accomplish its goals.

Campaign CommunicationLiaise with the Communications Manager to manage the relevant stakeholders for a 360° and timely execution of all planned communication initiatives. Subscriber CommunicationAssist the Communications Manager in putting in place efficient subscriber's communication, including write up of briefs for the various communication means.Media & Press RelationsCoordinate with the PR Agency for the write up of Press Releases, Communiqués, and PR events.MerchandisingCoordinate with relevant stakeholders to ensure that all merchandising and branding material are up to date and in line with brand guidelines.Sponsorships & EventsAssist the Communications Manager in the development of a sponsorship strategy in line with the desired brand positioning.Coordinate with the relevant stakeholders for the set-up of key events (marketing, corporate, sponsorship, commercial, and subscriber).BudgetLiaise with the Communications Manager to plan, manage, control and optimize the budget allocated to all communication initiatives.ReportingContribute to the preparation of departmental and company reports.Human ResourceLead, coach and guide the Communications team to deliver set objectives. Work in close collaboration with internal teams and other collaborators in view of achieving company objectives.

Worked with the creative team to create new ideas for company branding, promotional campaigns and marketing communications and conceptualize events.Evaluate trends, analyzed new data and stayed on top of the latest marketing techniques. Advise clients in order to resolve problems while being prompt and professional.Created and implemented personalized marketing plans based on the needs of each client.Supervised the daily workflow of the department, delegated the load of tasks and making sure deadlines and budget are met.Increase sales up 40% in 14 months thanks to the creation and development of new relationships with 15 new key customers.Won Alteo's contract for Mt Piton (One of the biggest real estate projects in Mauritius) and led their full rebranding, resulting in a 15% revenue growth period for the year.

One of the pioneers in setting up the agency by taking responsibility for its operations.Lead the creative and commercial team and support them in various projects.Financially manages a team of 25 people while giving a new image to the agency.Develops more modern communication strategies and create BTL Strategies as marketing event for clients.Create advertising spots as well as digital campaigns for customers.An internal development program that allows more experienced to be the mentor of designers as well as the implementation of sales strategies for salespeople.The turnover doubled in 18 months thanks to the restructuring of the teams for more teamwork.Managed all aspects of campaign design including innovation, development and implementation. Using an 'AGILE' workflow to reduce working time by 45%

Managed a portfolio of clients, their projects, while respecting their budget.Develop and carry out advertising campaigns and event management. Presenting creative designs to clients and the design team. Managed and directed photo shoots Organized and conducted brainstorming sessions.Supervised young designers during project development

· Development and realisation of advertising campaign.· Communicating design vision to customers and the design team· Managing and directing photo shoot· Organising and lead brainstorm session· Presentation of project for clients with core ideas· Developed ability to work with a cross-departmental such as media and strategy and organizing event.· Mentoring junior designers in project development

Designing flash animations and websitesInnovating with all new website trends such as games online strategic websites for companies.

Designing flash animations and websitesInnovating with all new website trends such as games online strategic websites for companies.