Jerzy Zareba Email & Phone Number

Kraków, Pl

British Virgin Islands

Krakow Metropolitan Area

Web Design & Personal Branding:Designed the homepage for Cerebras, an AI supercomputer company, and created illustrations to enhance user engagement. Also, developed a new portfolio website at www.jerzyzareba.com, incorporating new personal branding and 3D assets using Framer Web and Spline 3D.Social Media Redesign & Case Studies:Redesigned social media assets for Sherlock Protocol, resulting in a significant increase in reach on Twitter. Additionally crafted impactful case studies highlighting the company’s competitive edge.Logo Design & Branding:Created a logo for BlueBird Capital, a financial consulting firm, and provided support in redesigning the website for Tawkify, a dating service, enhancing their brand identity and online presence. Participated in logo design crowdsourcing contests on LogoMyWay.com, winning 25 of them, honing expertise in logo design and brand identity development. Redesigned the brand identity for an official Polish football association, Warmińsko-Mazurski Związek Piłkni nożnej in 2017, earning recognition in the national newspaper Gazeta Wyborcza. Revamped the brand identity of the student organization All in UJ in 2018, enhancing its visual presence. Provided logo designs for a boxing club in Mannheim, Germany, to promote their fighters.Client Projects and Promotional Materials:Collaborated with MLM events from 2016 to 2019, creating brand identities and websites for their brands such as Warsaw Crawl and Kraków Boat Party, alongside promotional videos, print materials, and social media assets. Produced content for the Jagiellonian University, including event posters, banners, social media posts, and custom apparel, contributing to campus-wide branding initiatives.

Zurich, Switzerland

Brand Identity, Web Design & App Design:Conceptualized and executed the comprehensive brand identity of Paired World, featuring an animated logo, distinctive patterns, brand fonts, harmonized color palette, intuitive iconography, captivating illustrations, and detailed brand guidelines. Spearheaded the design and launch of the Paired World iOS application, now recognized as w3meet, ensuring seamless user experiences and adherence to brand standards. Led the design and deployment of the Paired World website, crafting an engaging online platform that reflects the brand’s essence and effectively communicates its mission. Established and meticulously maintained a robust design system in Figma, facilitating efficient collaboration and consistency across the app and website interfaces.Social Media Strategy & Content Creation:Developed and implemented a dynamic social media strategy for Paired World, leveraging platforms such as Twitter and Instagram to cultivate brand engagement and foster community interaction. Produced compelling and relevant social media content on a regular basis, aligning with brand identity and marketing objectives to drive audience engagement and brand awareness.

New York, United States

Brand Identity Redesign, Web Design & Presentation Design:Spearheaded the redesign and successful launch of brand identities for 21shares, 21.co, and Amun Tokens, resulting in enhanced brand perception and market positioning. Played a central role in designing and optimizing company websites to reflect refreshed brand identities and provide engaging user experiences. Conducted detailed presentations to key stakeholders, effectively communicating brand identity changes and ensuring alignment with strategic objectives prior to launch.Social Media Strategy & Content Creation:Conceptualized and executed dynamic social media strategies across platforms such as Twitter, LinkedIn, and Instagram, driving engagement and fostering brand awareness. Produced a diverse range of compelling social media content, including still imagery and animations, to support product launches, brand campaigns, and ongoing marketing efforts. Responded promptly to additional asset requests, providing branded materials such as swag for conferences and events as needed.Leadership & Mentorship:Provided mentorship and guidance to a junior designer, overseeing their work and facilitating professional development. Supervised the work of an intern, delegating tasks and providing support to enhance their learning experience and contribute to project success.

New York, United States

Cracow, Małopolskie, Poland

Client Projects & Brand Identity Design:Produced captivating social media content for Japan Tobacco International, the agency’s principal client, driving engagement and brand visibility across multiple platforms. Led the design initiative for Basara, a prominent metalworking company, crafting a comprehensive brand identity encompassing logo design, brand fonts, color palette, and key visual elements. Spearheaded the redesign of Brand Backup’s brand identity, elevating its visual presence through an animated logo, bespoke patterns, and cohesive brand guidelines.Industry Recognition & Thought Leadership:Authored an article on behalf of the agency for Grafmag, one of Poland’s leading design publications, showcasing expertise and contributing to thought leadership within the design community.Social Media Growth & Community Engagement:Established and managed an educational Instagram account for the agency, achieving remarkable growth from inception to nearly 2000 followers within six months. Curated engaging content to foster community interaction and promote industry insights.

Cracow, Małopolskie, Poland

Strategic Branding & Design:Crafted comprehensive brand identities for Allex and Pro Media House, including logo design, brand colors, and key visuals. Persuaded stakeholders at Allex to adopt a lowercase logo and a friendlier brand identity, aligning with the company’s innovative approach within the legal industry.Impactful Design Contributions:Provided design assets, including 3D key visuals, for the “PPK Ja Zostaję” design contest organized by the Ministry of Finance, contributing to the agency’s win and survival during the economic crisis post-pandemic. Spearheaded the redesign of Demo Effective Launching’s brand identity, including the logo, colors, and key visuals, to reflect the agency’s evolving brand identity and strategic vision.Creative Content Development:Produced engaging social media content for Demo Effective Launching on Facebook, enhancing brand visibility and audience engagement. Conceptualized and produced a video advertisement highlighting Demo Effective Launching’s 30-year legacy, showcasing the agency’s expertise and commitment to excellence. Developed an educational video series titled “7 Praw Wyjścia z Biznesowego Wirażu,” providing valuable insights and guidance for navigating business challenges. Designed logos for Demo Effective Launching’s clients, including Pienio Holding and Aparium Apartments, to reflect their unique identities and market positioning.