Jes Feuer Email & Phone Number

Eaton, New York, Us

• Managed and executed Etain’s Marketing and Communications strategy with a focus on driving brand growth in the New York market • Created, executed and analyzed CRM • Identified opportunities through competitive insights, community engagement and strategic partnerships• Planned, managed and executed all promotions, collaborations and product launches including the Buy Weed from Women: Good Weed, Good Women project, Motif Magnetic Vape Pen, Pride Motif• Planned and implemented marketing calendar to target increased brand exposure, customer growth, and positive sales growth• Planned, managed and executed all brand events including in-store and off-site activations• Managed all social channels including content strategy, creation, execution and reporting• Oversaw influencer strategy, outreach and relationships • Collaborated with wholesale team on external marketing strategy, events and wholesale assets • Managed all aspects of Etain’s Manhattan Flagship opening alongside the brands Founders including press strategy, curation of featured brands, merchandising and communications • Opened Etain's first co-located medical / adult-use dispensary in White Plains featuring the innovative House of Puff shop-in-shop• Managed all aspects of the brands first artist collaboration with female graffiti artist Claw Money • Executive Produced the award winning documentary short film, Cannabis and Creativity• Curated a selection of women-owned CBD and accessory brands featured and sold at Etain dispensaries • Drafted and implemented the brands Community Impact Plan as part of the co-located / adult-use license application • Speaker on industry panels including international panels and podcasts• Managed internal Senior Digital Marketing Manager • Managed external Digital Marketing Agency, Influencer agency and PR Agency

London, London, Gb

• Oversaw all communications programming and strategy for ASOS in the US • Focused on ASOS brand development within the US including execution of new product launches, collaborations and campaigns for ASOS brands to relevant press and influencers• Planned, managed and executed all US events including influencer events and trips, press events, product and collaboration launches and customer facing events• Overseaw brand relationships with VIP’s and influencers through outreach, gifting and partnerships• Partnered with third party brands across apparel and Face + Body on ASOS US site launches • Provided feedback to ASOS Communications team on local market successes and recommended approach• Collaborated with internal social media, marketing, editorial and analytics teams to amplify US results • Integrated with corporate communications team on US implementation of corporate initiatives• Worked closely with internal analyst to identify shopping trends and customer behavior and apply learnings to targeted media and influencer outreach • Developed and managed target lists across press, influencers and emerging talent • Tracked and analysed coverage of press and influencer placements • Adapting to constantly improve planning, processes and procedures required to deliver coverage & drive the ASOS brand in the US • Managed external Digital Influencer and PR agency in NY and Celebrity & VIP agency in LA • Maintained effective use of US budget and creative resources

London, Gb

• Developed and implemented a comprehensive PR strategy for TOPMAN in the US• Worked closely with UK based teams in marketing, design, social & visual on US ideation and implementation of Global launches• Sought out brand positioning opportunities & local collaboration projects bespoke to the US market to further promote TOPMAN as a credible fashion-focused brand• Pro-actively created strategic/tactical PR opportunities for TOPMAN with relevant publications, online media, social media channels and credible third parties• Managed West Coast agency overseeing VIP & celebrity outreach • Managed TOPMAN brand ambassadors and influencer relationships• Executed and managed the brand's first US celebrity brand ambassador• Developed and executed the brands first collaboration with a US artist, Curtis Kulig• Managed all elements of TOPMAN Met Gala attendees and press• Further developed the brands US social media channels with US Community Manager• Managed the PR strategies and activities around retail growth of 5 US store openings• Managed the regional PR activities around TOPMAN stores in the US in collaboration with the in-house marketing team • Managed all aspects of seasonal press days with TOPMAN & TOPSHOP• Coordinated bi-annual London fashion show elements for US press in attendance • Oversaw the growth and development of the PR team in the NY office• Managed US PR budget

Schwyz, Schwyz, Ch

• Created and executed global press strategy for Victorinox Swiss Army • Secured all editorial press coverage for Victorinox Swiss Army men’s & women’s apparel, timepieces, Swiss Army knives, cutlery, fragrance, brand initiatives, events and collaborations• Liaison between the Global Fashion headquarters and all regional PR offices• Coordinated and executed brand collaborations with Christopher Raeburn & Supreme • Managed all VIP relationships on behalf of the brand • Coordinated and executed look book & e-commerce photoshoots • Supported events team at external, in-store and internal events• Managed Public Relations Coordinator & US PR team growth • Managed Global Public Relations budget for Fashion division• Managed all social media channels • Setup and executed showroom appointments and press days for top National editors, bloggers and stylists• Supported retail team on new store openings and continuous regional press efforts• Managed Public Relations Coordinator and seasonal interns

Paris, Ile-De-France, Fr

• Developed Public Relations strategy for the brand in conjunction with PR team• Contact for all media outlets, VIP’s, influencers and LA based product placement agency• Executed local launches of seasonal design collaborations including; Tom Dixon, The Campanas Brothers, Visionaire and Alife• Coordinated bi-annual New York fashion show elements for press & VIP’s• Worked in conjunction with events team on annual US Open Suite • Tracked and communicated PR department performance• Maintained full line of editorial samples across all categories • Managed domestic Public Relations budget• Created Lacoste Twitter page and was responsible for first 100K followers• Setup and executed showroom appointments and press days for top National editors and stylists• Intern supervisor: trained and managed multiple interns, oversaw daily tasks and end-of-semester project

Los Angeles, Ca, Us

• Coordinated domestic promotions for Burger King account (Nickelodeon’s largest promotional partner) including on-air elements, in-store materials and creation of premiums• Worked closely with Burger King and Nickelodeon global partners to execute first ever Nickelodeon worldwide promotion• Customized pitch decks and materials for Ad Sales and new business clients• Represented the New Business team at cross-functional task force meetings and served as liaison between marketing and internal departments• Supported various internal departments during major trade and consumer events• Tracked New Business Development budget, expenses, and status reports

• Created nationally distributed newsletter with music/entertainment information for local radio stations• Supported news division through various means: editing sound bytes, researching artists and entertainment stories, assisting producers during artist interviews