Head Of Communication And Marketing
CurrentHelping to re-brand, reach new audiences and market the Symphony Orchestra digitally. Creating new visual identity, graphic design, and developing new social and commercial/sponsor strategies.- complete rehaul of visual design into a unified design language for print, web and ads- new and overarching messaging that engages both core and new customers in all print and electronic forms- new digital and print ad strategies across web, social media, newspaper, journals, blogs… Show more Helping to re-brand, reach new audiences and market the Symphony Orchestra digitally. Creating new visual identity, graphic design, and developing new social and commercial/sponsor strategies.- complete rehaul of visual design into a unified design language for print, web and ads- new and overarching messaging that engages both core and new customers in all print and electronic forms- new digital and print ad strategies across web, social media, newspaper, journals, blogs, partnership exchange, and more- development of high-value business partnership programme - SymfoBusiness - in conjunction with external partners and orchestra management- development of form, strategy and communication for 6-year multi-million pilot project "Musikkens Børn", aimed at preschool children and their parents, which successfully enrolled more than half of all children born in Aarhus in 2018 (ends 2024)- primary contact point for and management of all external and internal communication handling for press, business partners, orchestra members, social media and customers- creative copy, graphic design, layout, concert and portrait photography, and video Show less
