Jessica Abercrombie Email & Phone Number

Los Angeles, CA, US

New York, NY, US

Phoenix, US

Founded PR & Marketing firm (luxury travel + lifestyle) from zero to revenue of $5MM in 3 years; achieved avg. annual growth of 66% Maintained-to-exit an aggressive scale model with full responsibility for bottom line + general oversight of 12 employees, 25 clients

Bethesda, MD, US

Developed full-funnel growth marketing + media campaigns with full oversight of partner agencies + stakeholder relations, and $2M budgetOversaw internal change-management comms for Marriott's historical acquisition of Starwood Hotels; developed + led GTM launch strategy Increased digital and social marketing engagement rates by 80% to enhance full-funnel.

Beverly Hills, California, US

Managed 17 domestic + global accounts, responsible for overall media/client relations, creative services, event/FAM planning, copy editing/writing, budgeting Closed $5MM in new biz revenue while maintaining long-term retention of existing client roster to support agency profitabilityIncepted + executed viral marketing campaign that generated more than.

Beverly Hills, California, US

Managed 17 accounts’ daily activities, including media/crisis relations, creative services, event planning, copy editing/writing and lead generation.Achieved +300% of client sales/expansion goals with agency’s inaugural viral digital media integration and social branding campaign oversights.

Beverly Hills, California, US

Integrated traditional and emerging communications programs targeted to key audience segments for 7 accounts, driving brand initiatives that effectively supported marketing campaigns, ad creative and sales goalsWrote, edited and advised on media and marketing materials to include: press kits, advertorials, brand collateral, digital content and visual assets

Stewarded agency’s celeb + influencer relations program; identified and brokered multi-client/brand partnerships, licensing and affiliates with growth focus Developed inaugural social media marketing segment representing 33% of the agency’s annual revenue (year 1)

Provided daily oversight for 9 accounts, assisting with day-to-day client activities to include: securing domestic and international press coverage, trend research and product launchesEstablished the agency’s inaugural social media strategy and oversaw its integration into the company’s marketing portfolio

US

Assisted with day-to-day editorial functions, including subject interviews, PR-liaising, photo shoot production, editorial ideation, copyediting and credit sourcing.

Phoenix, Arizona, US

Pitched and reported local stories (profile, column and feature); shot artwork for stories

Phoenix, AZ, US

- Managed a philanthropic client while assisting with strategic press effortsfor 4 clients in the areas of lifestyle, food and beverage and gaming.- Created and pitched press releases and profiles - yielding print andtelevision placements - and assisted with client event coordinations andsocial branding campaigns

-Oversaw red-carpet step-and-repeat-Assisted with backstage dressing duties

-Wrote press releases and digital media updates-Assisted with media invitation outreach and follow-up-Assisted with press interviews with models and designers

Scottsdale, Arizona, US

-Pitched and reported local and national stories (profile, feature, calendar and review)-Copy edited and fact-checked stories and interview-Provided artwork for stories -Coordinated research projects

Ryt 200, Hot Power Hatha Yoga

Bachelor Of Arts, Journalism And Communications; And Mass Communications

International Baccalaureate Diploma