Jennifer Schiavoni Email & Phone Number

Passionate, “hands-on” market research professional with over 20 years of experience performing and overseeing high-quality project execution, from inception through completion, in a variety of sectors such as CPG, restaurants, OTC healthcare, advertising, public relations, retail, technology, travel, manufacturing, media/entertainment and financial services. * Custom research and multi-client (omnibus) research; consumer and B2B; U.S. and international research* Comprehensive design and management of awareness & usage research, ad/copy tests, shopper insight studies, brand positioning research, brand equity studies, mystery shopping research, tracking research* Deep "New Product Development" research expertise, including substantial experience with new product concept screening, concept refinement/optimization, product positioning research, claim/benefit screens, product packaging research, promotion studies, pricing studies, name tests, line optimization research, product tests* Application of TURF and max-diff techniques; Gabor-Granger and Van Westendorp PSM techniques; DCMs; composite scores, norms, forecasting; virtual shopping tools * Extensive hands-on experience with all research phases -- proposal/cost generation, survey design, online survey QA, sample/field management, vendor management, table/output specifications, data analysis & reporting with insights* Incorporation of QA procedures and implementation of small-scale research-on-research initiatives, to ensure highest-quality research results-- Develops a service-minded, consultative partnership with clients -- Leads project management to ensure that custom research is designed, executed, and analyzed to address clients’ business issues-- Leads successful collaboration with internal industry experts, methodologists/marketing science professionals, and operations teams-- Many years of effective employee training, development, and management

Listed skills include Quantitative Research, Advertising Research, Customer Insight, Primary Research, and 13 others.