Jessica Etheridge
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Jessica Etheridge Email & Phone Number

Director of Marketing and Branding at New Day Diagnostics
Location: Knoxville, Tennessee, United States 19 work roles 3 schools
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Current company
Role
Director of Marketing and Branding
Location
Knoxville, Tennessee, United States
Company size

Who is Jessica Etheridge? Overview

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Quick answer

Jessica Etheridge is listed as Director of Marketing and Branding at New Day Diagnostics, a with 28 employees, based in Knoxville, Tennessee, United States. AeroLeads shows a matched LinkedIn profile for Jessica Etheridge.

Jessica Etheridge previously worked as Director of Marketing & Branding at New Day Diagnostics and Head of Integration at New Day Diagnostics. Jessica Etheridge holds M.S., Communication And Media Studies from University Of Tennessee, Knoxville.

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Email format at New Day Diagnostics

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New Day Diagnostics

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Profile bio

About Jessica Etheridge

I am a seasoned leader with over eight years of experience in expanding brand presence, driving revenue growth, and delivering strong ROI through strategic marketing in healthcare, diagnostics, and clinical research. My career is defined by successfully developing and executing marketing campaigns that break into new markets, engage target audiences, and perform in complex, regulated industries. My expertise encompasses integrated communications, digital strategy, content development, and brand management. I am skilled in navigating scientific environments, using my passion for science and storytelling to create narratives that simplify complex concepts into impactful messages. I have consistently led successful launches of products, services, and locations, delivering results that surpass expectations. My leadership and storytelling abilities inspire teams, foster collaboration, and effectively manage stakeholders. Known for my interpersonal and relationship-building skills, I am recognized as a resourceful professional who drives organizational success. I hold an M.S. in Communications and an M.S. in Molecular Biology. My academic background, paired with my experience, equips me to deliver marketing solutions that meet business objectives and industry standards.Areas of Expertise:Strategic Planning & Execution | Integrated Marketing Communications | Brand Development & Management | Digital Marketing Strategy | Content Creation & Storytelling | Market Research & Analysis | Product & Service Launches | Campaign Leadership | Cross-functional Team Leadership | SEO & SEM | Project Management & CRM Automation | Budget Management & ROI Analysis | Internal & External Communications | M&A Communications | Process Improvement & Efficiency | Regulatory & Compliance CommunicationSelected Highlights:• Led the branding and pilot launch of ColoHealth, a groundbreaking colorectal cancer screening product, positioning it for future market success.• Played a pivotal role in shaping New Day’s brand identity, contributing to its growth from a startup CRO to a recognized diagnostics player.•Spearheaded cultural integration during New Day’s merger, aligning values and practices, resulting in a unified workforce.•Streamlined project management and communication processes at New Day by configuring Zoho Projects and CRM automation, reducing meeting times by 80% and improving collaboration.•Managed communications strategies for mergers and acquisitions, ensuring consistent messaging and alignment during significant organizational changes.

Listed skills include Strategic Planning, Lesson Planning, Microdissection, Cell Culture, and 10 others.

Current workplace

Jessica Etheridge's current company

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New Day Diagnostics
New Day Diagnostics
Director of Marketing and Branding
Knoxville, TN, US
Employees
28
AeroLeads page
19 roles · 14 years

Jessica Etheridge work experience

A career timeline built from the work history available for this profile.

Director Of Marketing & Branding

Knoxville, Tn, Us

Innovative leader driving the transformation of New Day Diagnostics from a startup to a market leader. Spearheaded omnichannel marketing strategies, brand management, and content creation to enhance brand visibility and achieve growth objectives. Skilled in cross-functional collaboration and optimizing marketing communications to align with business goals.

Head Of Integration

Knoxville, Tn, Us

Strategic integration specialist focused on harmonizing cultures and aligning values during a major merger. Successfully led internal communication initiatives to foster transparency, trust, and a unified company vision, resulting in a more cohesive and engaged workforce.

Jun 2023 - Jan 2024

Science Communication Liason

Knoxville, Tn, Us

Process-driven communicator and project manager with a focus on optimizing project workflows and knowledge exchange. Implemented advanced CRM and project management systems, significantly enhancing collaboration and efficiency across clinical and commercial teams.

Jul 2022 - Nov 2022

Owner / Operator / Content Creator / Digital Storyteller

Je Marketing

Creative marketing consultant specializing in crafting tailored strategies for diverse clients. Expert in content marketing and brand storytelling, consistently delivering impactful campaigns that resonate with target audiences and drive long-term brand loyalty.

Jul 2017 - Aug 2022

Marketing Director

Knoxville, Tennessee, Us

Dynamic marketing leader responsible for driving significant revenue growth and regional brand equity. Expert in digital marketing, PPC campaigns, and SEO strategy, delivering high ROI and expanding market reach through innovative and data-driven marketing initiatives.

Dec 2018 - May 2022

Marketing Director

Full Service Bbq

Accomplished marketing leader with a proven track record in brand development for start-up restaurant corporations, driving audience engagement, increasing website traffic, and fostering brand loyalty. Successfully developed and executed content marketing strategies, digital advertising campaigns, and on-location materials, resulting in significant improvements in branding and operational efficiency. Key achievements include reducing social media management time by 90%, leading creative collaborations that tripled daily sales, and overseeing the successful launch of the company’s first fully branded indoor dining restaurant.

May 2021 - Jan 2022

Marketing Manager

Portland, Oregon, Us

Versatile marketing manager with a strong background in synergizing marketing operations across multiple divisions. Adept at optimizing budgets, enhancing brand differentiation, and leveraging creative design to improve visibility and impact in both digital and print channels.

Oct 2016 - Aug 2018

Full-Time Parenting

Career Break
Jan 2015 - Aug 2016

Science Educator, Central High School

Knoxville, Tennessee, Us

Biology and AP Biology Teacher

Aug 2014 - Jan 2015

Medical Research Assistant

Memphis, Tn, Us

Assisted with medical research related to premature birth and improving juvenile chemotherapy outcomes.

2013 - 2014 ~1 yr

Science Educator

Memphis, Tn, Us

The mission of any educator is to reach their audience with great effectiveness. Working in a school in a disadvantaged community requires highly refined communication skills. Closing the achievement gap focuses on improving learning for all students by leading them to meet the highest standards. Achieving this work requires heart and a laser-like focus on reaching both short term and long term goals that align with state education standards. While knowing your audience is relevant in any setting, connecting with at-risk youth in a classroom setting is paramount to reaching educational objectives. This connection is achieved through understanding the students needs, clear communication and classroom management, student investment, dynamic and engaging lessons, and positive student-teacher relationships. Serving these students and closing the gap also requires collecting and analyzing data daily, weekly and monthly to ensure that short-term and mid-term goals are being reached in order to reach the long term goal of proficiency on state standardized tests. Finally, the most important characteristic to raising the achievement of students from low performing communities to the level of their more privileged peers, is believing that they can rise.

Aug 2011 - Jul 2013

Fellow Selector

Multiple Locations, Usa, Us

Selector for TNTP fellowship program.

Jul 2011 - Jul 2013

Full-Time Parenting

Career Break
May 2009 - Jul 2011

Biologist I

Dinkins Biological Consulting, Inc.
Oct 2003 - Jul 2004
3 education records

Jessica Etheridge education

M.S., Communication And Media Studies

University Of Tennessee, Knoxville

M.S., Molecular Biology

Murray State University

B.A., Biology

Maryville College
FAQ

Frequently asked questions about Jessica Etheridge

Quick answers generated from the profile data available on this page.

What company does Jessica Etheridge work for?

Jessica Etheridge works for New Day Diagnostics.

What is Jessica Etheridge's role at New Day Diagnostics?

Jessica Etheridge is listed as Director of Marketing and Branding at New Day Diagnostics.

Where is Jessica Etheridge based?

Jessica Etheridge is based in Knoxville, Tennessee, United States while working with New Day Diagnostics.

What companies has Jessica Etheridge worked for?

Jessica Etheridge has worked for New Day Diagnostics, Je Marketing, Old City Medspa, Full Service Bbq, and The Health Factory.

How can I contact Jessica Etheridge?

You can use AeroLeads to view verified contact signals for Jessica Etheridge at New Day Diagnostics, including work email, phone, and LinkedIn data when available.

What schools did Jessica Etheridge attend?

Jessica Etheridge holds M.S., Communication And Media Studies from University Of Tennessee, Knoxville.

What skills is Jessica Etheridge known for?

Jessica Etheridge is listed with skills including Strategic Planning, Lesson Planning, Microdissection, Cell Culture, Immunofluorescence, Report Writing, Classroom Management, and Teaching.

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