Jesh Folden Email & Phone Number

Zanesville, Oh, Us

Zanesville, Ohio

• Support the growth and enforce the brand of Genesis HealthCare System by implementing marketing plans, designing print collateral, web graphics, wayfinding signage, and social media graphics• Manage two graphic designers while providing art direction and maintaining overall brand standards for the design department• Create project schedules and traffic jobs throughout the approval process • Maintain communication with all parties involved to ensure projects are a success • Responsible for production of all printed materials and specialty items• Manage the Heart and Vascular and the Emergency/Trauma Department service lines and assist in developing marketing plans while overseeing creative direction• Established new bidding process to guarantee the best price, quality, and production timeline• Researched and incorporated new project management software and process for the entire Marketing and Public Relations Department

• Provided multi-media art direction for three different lighting companies and maintained brand image• Created a project management and numbering system that captured metrics and measured productivity• Designed multi-brand marketing material including brochures, sell sheets, specification sheets, catalogs, online image directories, displays, signage, and event collateral• Supported the sales force by creating real-life product images from prototype renderings or photographs• Budgeted projects and evaluated cost-saving options• Coordinated professional photography sessions while paying close attention to each detail ensuring key features and selling points were captured

• Designed all hospital print material • Managed production of all print collateral and marketing pieces• Requested print bids and compiled estimates• Created and established hospital’s corporate branding, color, design, and typographical guidelines

• Designed and presented marketing collateral for profit and non-profit customers• Managed jobs from inception to the final stages of the production process• Compiled print bids and prepared space reservation forms and ad materials for various media

• Designed print materials, web site graphics, outdoor advertisements, trade show displays, and specialty items• Assisted with creative/concept process by sketching, developing and presenting conceptual designs for logos