Jesica R. Email & Phone Number

Jakarta Metropolitan Area

Key responsibilities:Develop an overall brand strategy.Create marketing plans that align with overall business objectives.Develop well-rounded go-to-market strategies for various new launches based on consumer insights. The new launches include app features, services, etc.Lead marketing campaigns by working closely with different teams.Manage & oversee all paid marketing channels such as Facebook ads, TikTok ads, SEM & influencer, and non-paid marketing channels such as social media platforms website/SEO, email, referral, text & in-app marketing.Continuously update the business USP to align with an existing business roadmap.Work closely with the business development division on brand partnership projectsGenerate HQL (high-quality leads) using owned channels and paid media through continuously performing A-B testings.Analyze performance metrics related to the consumer journey and make adjustments to improve the consumer journey by reducing the drop-off rate.Manage budget allocation to achieve optimal return on investment (ROI).Improve sales performance i.e. the signing-up rate, sales conversion & user retention and ensure a smooth consumer journey within & outside the app.Report directly to a VP of marketing or Co-Founder.

Greater Jakarta Area, Indonesia

PT Medco Daya Abadi Lestari (MDAL) acts as investment holding company and is holding of Medco Group (directly owned by family conglomerate).

Greater Jakarta Area, Indonesia

Transaction Advisory ServicesMerger & Acquisition - Involved in a merger and acquisition of one of Indonesian property developer companies with a transaction value totaling to IDR 1.8bn (divided into tranches). - Acted as sell-side advisor for the target company- Coordinated negotiations between the target company and the buyer (Group of Ayala Land Inc. (ALI))Financial Projection Review - Performed a financial model review and reasonableness of the key assumptions for a leading property company that aimed to develop mix-used development in West Java.

Greater Jakarta Area, Indonesia

M&A Transaction of: An Indonesian bottled-beverages & plastic packaging manufacturer An Indonesian surimi-based product manufacturer Responsibilities on M&A Transaction projects mentioned above include: - Prepared Information Memorandum for potential investors, which consists of following steps: o Management interview regarding financial historical performance and future business plan o Developed financial projection o Completed the business valuation using Income Approach: DCF method and Market Approach using multiples or Market Guideline Method: EV/EBITDA, PE or PBV. - M&A execution o Identifying potential Investor(s) o Acted as the interface between the Investor(s) and the Company’s management, if desired, negotiating with them on the company’s or shareholder’s behalf. o Communicated due diligence process to the Investor(s) and oversee due diligence process o Worked and coordinated with Investor(s) legal counsel and feed financial/commercial inputs into binding bids (SPA) o Completion of the TransactionFinancing & Debt Restructuring - Palm oil and rubber products manufacturerResponsibilities include:- Developed financial projection based on business plan defined by the Company’s management- Advised appropriate loan financing and restructuring scenario (“Transaction Scheme”) which suits Creditors and the Company’s interest and current condition of the Company- Prepare the Information Memorandum- Identified potential Investor(s) whose investment portfolio suits the Transaction Scheme- Acted as the interface between the Company’s management, the Creditors and Investor(s) - Performed a desktop valuation Other projects:Project Financing & Debt Restructuring – Indonesian hotel service in JakartaDebt Restructuring – Indonesian plastic packaging manufacturer companyDebt Refinancing – Indonesian land transportation service companyM&A Transaction – Indonesian crumb rubber processing company

Jabodetabek , Indonesia

M&A Transaction of: An Indonesian bottled-beverages & plastic packaging manufacturer An Indonesian surimi-based product manufacturer Responsibilities on M&A Transaction projects mentioned above include: - Prepared Information Memorandum for potential investors, which consists of following steps: o Management interview regarding financial historical performance and future business plan o Developed financial projection o Completed the business valuation using Income Approach: DCF method and Market Approach using multiples or Market Guideline Method: EV/EBITDA, PE or PBV. - M&A execution o Identifying potential Investor(s) o Acted as the interface between the Investor(s) and the Company’s management, if desired, negotiating with them on the company’s or shareholder’s behalf. o Communicated due diligence process to the Investor(s) and oversee due diligence process o Worked and coordinated with Investor(s) legal counsel and feed financial/commercial inputs into binding bids (SPA) o Completion of the TransactionFinancing & Debt Restructuring - Palm oil and rubber products manufacturerResponsibilities include:- Developed financial projection based on business plan defined by the Company’s management- Advised appropriate loan financing and restructuring scenario (“Transaction Scheme”) which suits Creditors and the Company’s interest and current condition of the Company- Prepare the Information Memorandum- Identified potential Investor(s) whose investment portfolio suits the Transaction Scheme- Acted as the interface between the Company’s management, the Creditors and Investor(s) - Performed a desktop valuation Other projects:Project Financing & Debt Restructuring – Indonesian hotel service in JakartaDebt Restructuring – Indonesian plastic packaging manufacturer companyDebt Refinancing – Indonesian land transportation service companyM&A Transaction – Indonesian crumb rubber processing company

Jabodetabek , Indonesia

Projects involved:2015Financial Due Diligence – A telecommunication infrastructure provider Responsibilities include:- Performed an acquisition financial due diligence- Calculated normalized-EBITDA to determine potential valuation of the Target Company- Analyzed historical business performance of the Target Company. - Analyzed existing performance which includes review on existing customers, future operational expansions and strategies, unearned income calculation, debt profiles and employees.- Calculated potential future risk upon the acquisition transactionOption Valuation – An internet and cable television provider Responsibilities include:- Determined suitable method used to value the stock option based on characteristic of the option.- Performed an stock option valuation using the chosen method- Delivered the option valuation reportBusiness Valuation of:A Wholesale nursery supplier An Indonesian renowned gas transportation companyA prominent restaurant chain operator and brand holder A Digital media advertising companyResponsibilities include:- Understand clients’ business model- Financial data collection- Management interview regarding financial historical performance and future business plan- Developed financial projection- Performed the business valuation using Income Approach: Discounted Cash Flow (DCF) method- Combined with the DCF method, we also conducted Market Approach using multiples or Market Guideline Method: EV/EBITDA, PE or PBV.

Bandung Dan Sekitarnya, Jawa Barat, Indonesia

• Organize workshops for the students and grade assignments. • Manage day-to-day activity in accomplishing projects.• Tutor students who require learning assistance.

Xian City, China

• Teach English language to 40 children in China’s rural province (Shaanxi Province)• Teach entry level English conjugation, idiomatic, grammar, and vocabulary.• Grade results and identify key areas to improve learning process.• Work with cross country 16 volunteer teachers to deliver good learning experiences.

Bachelor'S Degree, Industrial Engineering, 3.43

Activities and Societies: Teaching Assistant Club, Industrial Engineering Club and AIESEC Indonesia

Bachelor'S Degree, Industrial Engineering, 3.43

Activities and Societies: Industrial Engineering Student Community, AIESEC (a NGO student community), Work System Engineering & Ergonomics.

High School, Natural Sciences

Activities and Societies: Photography • Top 3 Best Students In 68 Senor High School (during 2nd year) • Actively participating.