Executive Director, Global Product Marketing
Rockleigh, Nj, Us
Direct a global commercial and residential business and develop messaging and positioning of strategic platforms and products. Gather and analyze data to develop product strategies, including pricing, competitive positioning, and voice of customer. Articulate customer value, differentiate within the company portfolio, create bias toward offerings, and reinforce market leadership. Create and deploy marketing plans, including sales enablement, business development, channel marketing, training, trade shows and events, industry and mainstream media, and demand generation.ORGANIZATIONAL IMPACT:⇒Cultivated and nurtured key business relationships resulting in a 300% product demand increase in 2021.⇒Created and communicated consistent messaging across functional areas throughout the company, including sales, channel marketing, product management, customer support, and training.⇒Strategically transitioned operations to an IoT company platform which boosted revenue from $200M to $1.6B.⇒Drove company efforts to move from analog to digital operations through the launch of Crestron DigitalMedia; the initiative secured $800M in annual revenue.⇒Yielded $300M in annual revenue by launching the AV-over-IP line.⇒Generated $400M+ in annual sales by launching the Crestron Flex Digital Workplace Technology platform, including video conferencing, room scheduling, and cloud management.⇒Earned accolades as the Microsoft IoT 2018 Partner of the Year Award for XiO Cloud SaaS platform.⇒Enhanced marketing department talent which boosted productivity by 50%+; optimized organizational structures, processes, and software tools to support rapid growth.⇒Devised and deployed long-term strategic visions for the company; set milestones and timelines and utilized a collaborative leadership approach to achieve shared goals.
