Jesleen Kohli Email & Phone Number

Create and drive the Party City eCommerce strategy and roadmapsWork with Cross-functional team to manage digital ecosystem (Emails, Search)Gather and monitor Web Analytics and Site data including and measure KPI's and evaluate areas of business that requires oppoetunityStrategy building and conducting post-mortems on past site activities SEO Monitoring and recommending Opportunities to the team

Toronto, Canada Area

Responsible for managing digital marketing, strategy planning, designing and execution of Digital Events on Canadian Tire Website including Black Friday and Cyber Monday. Built strong cross functional relationship with Marketing and Forecasting team to improve process for Online Event PlanningBuilt Marketing Strategy for Cyber Monday which lead to increased online sales on Cyber Monday vs LY. Sales grew by 45% vs. LY, recorded as Biggest Single Online Shopping Day at Canadian Tire Website. Responsible for writing and managing marketing briefs that deliver multi-channel, customer-centric campaigns Responsible for building media strategies and plans leveraging digital, earned and paid media to optimize customer reach and impressions.Leading and Managing overall communication with various internal teams including brands, site merchants, print & digital/paid marking as well as forecasting and inventory counterparts, to drive cross channel eCom alignments for online exclusive promotional events.Knowledge in Google Analytics to track Site Traffic and Orders to analysis results for the past events, to implement and improve future programs and events. Built synergies across Omni-channel to build strong online presence and Canadian Tire Brand for flawless online shopping experience. Built Presentations and has presented to various teams on eCom site wide strategy and plans

Toronto, Canada Area

Category Management of various Businesses in Kitchen Department for ensuring strong financial health of promotional activityWorked closely with various Cross Functional Teams including Merchandising, Special Print and Agency to bring all Promo activities together to life. Worked Closely with Cross-Functional Marketing Teams to bring Brand Strategy to life, for the launch private label in Cookware Department. Grew 2018 Promo Sales by 8% or $13.7M vs. 2017 and EGM % by 105.29 bps by focusing on building strong assortment strategy and planning every single week above LY to achieve consistent growth throughout.Conducted comprehensive analysis for the products and brand selection for the flyerLed 2019 Back to School Strategy on Promo Planning side to deliver optimal Back to School products and pricing to our valued customers as well growing the Sales and Margin vs. prior year.

Organize a fund raising events to raise awareness about Homelessness in Windsor RegionGenerate volunteer opportunities for University students

Toronto, Canada Area

Executed system upload for promotional planning and flyer reviewAnalyzed the sales of Truck & Cargo Accessories for Line Review & Assortment updatesExecuted the Line Review Process's by overseeing the collection and accuracy of vendor quote formsPrepared the creative layout of Truck Towing & Powersports page of Fall/Winter Drivers Magazine

Critical analysis of the company’s workflow patternPerformed System Analysis & Visual Management to find redundant steps in the health care delivery process Participated in Kaizan Event to improve the health care process for diabetic and venous leg & foot ulcer clientsOrganized meetings and communicated with the service providers to get the real information about the process