Lead the commercial marketing department at Mad Decent, one of the few self-distributed independent labels in the US. Define team objectives, actionable insights, and strategies to maximize revenue streams. Manage partnership agreements and negotiations for new licensing deals. Oversee strategic relationships with digital music platforms (TikTok, YouTube, Meta, Spotify, Apple Music, Amazon Music, Peloton, Apple Fitness+, Vevo, Beatport, Pandora, TIDAL, SoundCloud, Deezer, QQ Music, NetEase, Snapchat, etc.).Maximize marketing & revenue-generating opportunities for Mad Decent's diverse roster including artists such as Diplo, Aluna, Eartheater, Major Lazer, Jam City, Devon Again, Bennett Coast, Lolahol, and many more. Collaborate with partners on impactful campaigns that align with our artist development & release goals. Recent examples: Meta x Diplo & Miguel music video partnership, Aluna x Spotify DJ Mixes launch, Dillon Francis album release party hosted by Triller, Eartheater x TIDAL's Rising program reimagined.

Liaised with label and Apple partners to optimize artist exposure on Apple Music such as placement in top playlists, marketing initiatives, and featuring throughout the service.Implemented curator playlisting strategies for Topsify on Apple Music and increased repertoire streams through innovative global campaigns. The 100 Greatest Christmas Songs Ever playlist campaign grew streams by +280% YoY and lead to the playlist becoming one of the most-streamed Christmas playlists on Apple Music.

Nurtured relationships with existing and prospective clients and business partners.Collaborated with internal & external teams to develop promotional opportunities for our clients including Sofia Vergara, Raul de Molina (El Gordo), Evaluna Montaner, Gaby Espino, Alejandra Espinoza and more.Optimized internal systems for tracking annual forecasts and actuals, client payments, and contract revision processes.Coordinated talent participation in TV & film projects, award shows, and guest appearances.

Assist Christy Haubegger (founder of Latina Magazine) in identifying potential brand partnerships for the CAA Hispanic client roster including Shakira, Sofia Vergara, Eva Longoria, and Pitbull.