Jesper Pettersson Email & Phone Number

Stockholm County, Sweden

Stockholm County, Sweden

Marketing & PR Manager Bridgestone Sweden & Norway for all product groups. Responsible for strategy and execution of our external and internal communications, Social Media content and Web content. Strategy and execution of our sponsorships of international Olympic committee, Swedish Olympic Committee and the Swedish Biathlon team and our different brand experiences. Strategy and Execution of our PR and media partnerships. Development and Project Management of all Events and Tradeshows.

Stockholm, Sweden

Responsible for the activation and development of events, sponsorships, partnerships and ambassadors and friends of the brand that BMW Northern Europe had partnerships with. Drive and develop the the partnerships and create a customer experience that creates the desired emotions, goals and objectives

Stockholm, Sweden

Responsible for All Event/ Sponsorship and partnership strategy & activation for BMW Sweden. Develop and execute the portfolio of partnerships and create the concept for activation for each and every one of them. Responsible for Sponsorship and partnership strategy and contract negotiations. Total budget and executions responsibility for all Brand experiences.

Stockholm, Sweden

As a concept and strategy developer, I was responsible of a process that went from identifying and clarify customer needs and target objectives to then convert them into conceptual ideas, designs and potential solutions. I was responsible for the Strategic development that would create the game plan that sat the specific goals and objectives for the client company or its activity. But like any game plan; it could quickly change in response to shifting market dynamics. The overall objective was always to create and drive lasting change and behaviors that met or succeeded the clients objectives.

Sofiatornet, Stockholms Stadion

I was responsible for delivering value and support to the partners of the Swedish Olympic Committee with activation ideas and execution och brand programs. During the Olympic Games my responsibility was the guest and VIP programs at the Olympic Games in Sotji. Responsible for developing and driving various marketing and branding projects to increase the sponsors value of the olympic partnerships at the various partnership levels.

Stockholm, Sweden

MD and Founder Marketing, Event & Sponsorship consultancy.Sponsorship Consultant for among others Vattenfall and responsible for all sponsorship activations for Vattenfall/Nuon in all markets: Sweden, Germany and the Netherlands. Delivering stragety , concepts and execution for their sponsorship of the Swedish and Internation Ski federations, their sponsored tennis tournaments (Stockholm Open , Swedish Open), and concept development and execution of the partnerships with the National Olympic Committees (Swe, Ger, NL) Did over 40 events / Campaigns for Vattenfall among them Olympic Games, FIS World Championships, Numerous World Cup events all of the Tennis tournaments and many internal events and activations. Speaker & Trainer, Workshop leader in Marketing Communications, Leadership, Creativity Workshops, Sponsorship & Event & Experiential marketing. Advisor & concept developer in Destination Development for various resorts and companies.

Stockholm, Sweden

Account Director and Responsible for the automotive & telecom clients such as Ericsson, Sony Ericsson and Volvo Cars. -Stopover Operations Director for Ericsson Racing Team in the Volvo Ocean Race 2005-­‐06. Responsible for all commercial operations for Ericsson Racing Team in each country. Co- developed the overall activation concept and was key part of the high ROI of the project. ROI over 5 times the cost of the project. My responsibility as Stop over Operations Director was to developed and deliver the complete Commercial Stop Over Experience for Ericsson VIP guests and plus the needs of the Ericsson Racing Team. Tasks was among others: Site visits, Coordination with Local Ericsson Team, Project management, Event Managment, Coordination with Volvo Ocean race Organisation, recruitment of local staff, Catering, shipping and logistics. Daily leadership, Communications and branding plus overall budget management. - Overall project manager for Volvo City Sailing a new sailing format developed for promoting the Volvo Ocean Race and for launching the Volvo XC 60. Responsible for strategy & concept development and overall budget and project delivery. - Overall project manager for Sony Ericsson's sponsorship of Swedish Open for 3 years. Responsible for strategy & concept development and overall budget and project delivery.

Stockholm, Sweden

-Responsible for all brand experience marketing & sponsorship activities globally for Intentia Global Operations AB. • Responsible for marketing planning & campaign production.

Stockholm, Sweden

• Project manager for BU MSN Bright road show 2002, responsible for concept development, strategy, execution and evaluation. • Project manager for CommunicAsia 2002, responsible for Eriksson’s participation at CommunicAsia for all aspects of the project. Ericsson Multi Service Networks, Mgr. Event Marketing & SponsorshipSeptember 2000 –January 2002• Project manager for Engine Studio Road show, responsible for strategy, concept development, execution and evaluation.• Project Manager for GPMS for BU MSN.• Project manager for CeBit 2001 for DMN, responsible for DMN’s participation at CeBit for all aspect of the project.• Project manager for the Pavilion at CeBit 2001. Responsible for the coordination and development of the pavilion’s part of the CeBit project.

Stockholm

• Project manager for Ericsson’s tour get insp(w)ired in Stockholm, Madrid, Sao Paolo, Rome, London, Beijing, Sydney and Melbourne, responsible for execution, coordination of subcontractors, logistics and overall project coordination.• Project manager for Solero, Spring Tour 2000 for Unilever. Responsible for concept development, coordination and execution.

Stockholm, Sweden

• Responsible for all Sales and Marketing activities• Event responsible (Customer events and Internal events)• Responsible for business development for the MICE segment• Team leader for the sales team• Part of the management team

Åre

Area manager for the ski school in Åre. Responsible for the day to day operations and recruitment and training of staff.

Mastering Digital Marketing

SEM, SEO, Social Media and Beyond

Nlp Business Trainer, Nlp Communications And Leadership, Nlp Business Trainer

Nlp Master Practioner

Nlp Practioner

Diploma In Management

Event Management Certificate

Internationell Marknadsekonom, Marketing