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Strategic and commercial professional with 20+ years’ experience in Retail, FMCG, Telco and lately 3 years of heading the digital transformation at Gyldendal by leading the audio- og e-book subscription business, Chapter. Combining my commercial excellence and management competencies with my digital business skills, gives me a solid fundament for driving growth. Core skills: • Create profitable growth: customer centric commercial leader with strategic and operational cross-functional skills through the value chain, and solid experience in identifying growth areas. ROI/value-driven approach, incl. cost-effectiveness, synergies, and optimization through the value chain • Ensure strong execution: bridging the gap between strategy & execution, as well as between sales & marketing, content & the technical platform. Effectiveness across the organization; via well-defined go-to-market processes • Drive motivating and inspirational management: solid management- and commercial experience and good balance between goal-orientated and value-based leadership. Outgoing, passionate, inspiring, and enthusiastic, with strong communication skills
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Co-CeoHansen & CoSlangerup, Dk -
Business ManagerFritz Schur Consumer Products Feb 2023 - Oct 2024København, Hovedstaden, DanmarkFuldt P&L ansvar for drikkevareforretning og tværgående ansvar for Marketing hos Fritz Schur Consumer Products -
CeoChapter A/S Jun 2020 - Jan 2023København Nv, Hovedstaden, Danmark
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Kommerciel Direktør / Commercial DirectorRosinante & Co Jul 2018 - Jun 2020Københavnsområdet, Danmark
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Director Business DevelopmentConaxess Trade Apr 2017 - Jun 2018Danmark -
Commercial Manager // Confectionery Domestic & Nordic Travel RetailConaxess Trade Apr 2016 - Apr 2017Transformervej 16, 2860 Søborg
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Commercial ManagerValora Trade Denmark A/S Mar 2015 - Apr 2016
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DirektørSiber Strategy Sep 2014 - Mar 2015GROWTH THROUGH CUSTOMER CENTRICITY Key philosophySuccess business starts with the customers, and with an overall belief that customer-centricity drives strong brands and creates the strongest relations to the customers. Business needs to know what drives customer needs, and how they can differentiate their products and services to successfully fulfill them.SIBER Strategy facilitates clients to strike the important balance between a strong, differentiated strategic platform and powerful execution across the organization, channels, stakeholders, and media.CASE: Current customer is Købstædernes Insurance => Growth- and Marketing strategy, portfolio strategy, positioning, segmentation, marketing planning and execution.
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Marketing Director (Cmo)Stryhns As Jun 2012 - Aug 2014Roskilde, DenmarkStryhn’s A/S is part of the Norwegian food group, AGRA, which operates food production in Denmark, Norway, Sweden and Poland, and has a turnover of approx. 3.5 billion Danish kroner. Stryhn’s A/S manufactures and markets brands such as Stryhn's liver paté, Graasten salads, rémoulades and dressings, and Langelænder sausages. Stryhn’s A/S achieved a turnover of 618 million kroner in 2013 and has approx. 350 employees in Denmark.• Member of the management team, and therefore responsible for the company's financial performance • Overall management responsibility for the marketing department (12 people) and the development and implementation of commercial business and innovation strategies, with three value-added areas of focus: o Brand and product positioning and portfolio optimization – based on consumer insights o Innovation: knowledge-based identification of growth opportunities, strategy, business case, product development, execution and follow-up o Category management: data driven value-added optimization of the categories. Range, space management, campaign strategy – based on customer insights • Product category management - product category profitability and market share -
Sales & Marketing DirectorStryhns As Jun 2007 - Jun 2012Roskilde, DenmarkResponsibilities: • Member of the management team, and therefore responsible for the company's financial performance• Overall management responsibility for the entire commercial department. Created a single culture as a result of the merger between Stryhn’s A/S and Graasten Salater A/S (35 people)• Driving force in the development of a three-year growth strategy, with clear direction and objectives • Develop and implement commercial business and innovation strategies• Yearly negotiations with the large retail-chains• Product category management - product category profitability and market share• Brand and product positioning and portfolio optimization
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Corporate Brand ManagerTdc Mar 2006 - Jun 2007TDC remains the leading Danish provider of communications solutions with market leadership across all segments in the domestic market. In the other Nordic countries, TDC is the main challenger in the Business market.Responsibilities:• Introduce a customer-centric approach and break down the silos across the organization• Direct and optimize marketing efforts across the technical platforms and customer segments• Develop brand and positioning strategy• Develop common customer segmentation and creative universe• Analysis acquisition and media planning
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Account DirectorBbdo | Republica | Action Europe Apr 2003 - Mar 2006BBDO is a full-service advertising agency with ‘brands with a purpose’ as its tagline. It helps companies to overcome commercial challenges. REPUBLICA is an advertising agency whose authenticity and focus is targeted at the retail industry. ACTION is an agency with expertise in loyalty and club concepts, which focus on strengthening customer relationshipsResponsibilities:General: Member of the daily management team and therefore responsible for results• BBDO: Strategic consultancy with the aim of leveraging the value of client accounts, by developing the customer’s business, managing project managers, strengthening teamwork across departments and developing competencies at the agency• REPUBLICA: Build and manage a new profitable department with focus on Trade Marketing, retail branding and category development. Attract new customers to the agency • ACTION: Strategic business consultancy with focus on strengthening client relationships in order to drive growth
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Marketing ManagerF Group A/S May 2000 - Apr 2003F GROUP A/S has 61 FONA shops all over the country – as well as the Elektronik-Centret. FONA has a brand awareness score of 98% amongst the Danish population. FONA is the market leader and strengthens its position through good business acumen and high quality in both products and services.Responsibilities:• Member of the management team with a focus on optimizing revenue and gross margins• Develop and implement marketing strategies, together with business development through an e- commerce platform• Increase customer flow and revenue per customer• Coach store managers and sales assistants with a focus on optimal use of customer flow
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Marketing ManagerCarlsberg Group Aug 1997 - May 2000The Carlsberg Group is one of the world’s largest international brewery groups with over 43,000 employees. The group’s products are sold in over 150 countries, with Carlsberg, Tuborg and Baltika as its largest brands. The Carlsberg Group sells the equivalent of 114 million bottles of beer every single day. Responsibilities: • Manager of marketing department (16 people) and member of the Danish commercial management team• Develop and implement marketing and portfolio strategies for the Danish market• Establish Trade Marketing as a discipline to ensure that commercial strategies are optimally executed throughout the entire value chain • Define a new growth agenda in a declining market that’s suffering from competitive pricing• Develop a new segmentation model based on user occasions • Increase loyalty and sales of major restaurant and café customers• Negotiate FCK sponsorship and develop the associated strategy for maximum benefit -
Country Manager - Spain / International Marketing ManagerCarlsberg Group 1994 - 1997Sevilla Området, SpanienPreviously a part of the Carlsberg Group, the beer brand Cruzcampo is the pride of Spain. After Carlsberg and Heineken teamed up to buy and then split up the firm of Scottish & Newcastle in 2008, Cruzcampo became part of the HEINEKEN Group's Western European brands. Responsibilities:• Sales and Marketing Manager for Carlsberg’s business in the Spanish market • Develop and implement positioning strategy• Market Carlsberg to external distributors and securing their focus on profitable sales • Construction of new international marketing department in Copenhagen • Global brand strategy, advertising, market research and media planning • Improving the effectiveness of local marketing efforts through increased centralization
Jesper Siber Skills
Frequently Asked Questions about Jesper Siber
What company does Jesper Siber work for?
Jesper Siber works for Hansen & Co
What is Jesper Siber's role at the current company?
Jesper Siber's current role is Co-CEO.
What is Jesper Siber's email address?
Jesper Siber's email address is si****@****adis.dk
What is Jesper Siber's direct phone number?
Jesper Siber's direct phone number is +45 44 57 *****
What are some of Jesper Siber's interests?
Jesper Siber has interest in Children, Environment.
What skills is Jesper Siber known for?
Jesper Siber has skills like Strategy, Marketing Strategy, Fmcg, Customer Insight, Business Strategy, Marketing Management, Business Development, Management, Product Development, Market Research, Brand Development, Trade Marketing.
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Jesper Siber
Denmark1republica.dk -
Jesper Siber
Denmark
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