Jesper Siber Email & Phone Number

Slangerup, DK

København, Hovedstaden, Danmark

Fuldt P&L ansvar for drikkevareforretning og tværgående ansvar for Marketing hos Fritz Schur Consumer Products

København NV, Hovedstaden, Danmark

Københavnsområdet, Danmark

Danmark

Transformervej 16, 2860 Søborg

GROWTH THROUGH CUSTOMER CENTRICITY Key philosophySuccess business starts with the customers, and with an overall belief that customer-centricity drives strong brands and creates the strongest relations to the customers. Business needs to know what drives customer needs, and how they can differentiate their products and services to successfully fulfill.

Roskilde, Denmark

• Stryhn’s A/S is part of the Norwegian food group, AGRA, which operates food production in Denmark, Norway, Sweden and Poland, and has a turnover of approx. 3.5 billion Danish kroner. Stryhn’s A/S manufactures and.
• Member of the management team, and therefore responsible for the company's financial performance
• Overall management responsibility for the marketing department (12 people) and the development and implementation of commercial business and innovation strategies, with three value-added areas of focus: o Brand and.
• Product category management - product category profitability and market share

Roskilde, Denmark

• Responsibilities:
• Member of the management team, and therefore responsible for the company's financial performance
• Overall management responsibility for the entire commercial department. Created a single culture as a result of the merger between Stryhn’s A/S and Graasten Salater A/S (35 people)
• Driving force in the development of a three-year growth strategy, with clear direction and objectives
• Develop and implement commercial business and innovation strategies
• Yearly negotiations with the large retail-chains

• TDC remains the leading Danish provider of communications solutions with market leadership across all segments in the domestic market. In the other Nordic countries, TDC is the main challenger in the Business.
• Introduce a customer-centric approach and break down the silos across the organization
• Direct and optimize marketing efforts across the technical platforms and customer segments
• Develop brand and positioning strategy
• Develop common customer segmentation and creative universe
• Analysis acquisition and media planning

• BBDO is a full-service advertising agency with ‘brands with a purpose’ as its tagline. It helps companies to overcome commercial challenges. REPUBLICA is an advertising agency whose authenticity and focus is targeted.
• BBDO: Strategic consultancy with the aim of leveraging the value of client accounts, by developing the customer’s business, managing project managers, strengthening teamwork across departments and developing.
• REPUBLICA: Build and manage a new profitable department with focus on Trade Marketing, retail branding and category development. Attract new customers to the agency
• ACTION: Strategic business consultancy with focus on strengthening client relationships in order to drive growth

• F GROUP A/S has 61 FONA shops all over the country – as well as the Elektronik-Centret. FONA has a brand awareness score of 98% amongst the Danish population. FONA is the market leader and strengthens its position.
• Member of the management team with a focus on optimizing revenue and gross margins
• Develop and implement marketing strategies, together with business development through an e- commerce platform
• Increase customer flow and revenue per customer
• Coach store managers and sales assistants with a focus on optimal use of customer flow

• The Carlsberg Group is one of the world’s largest international brewery groups with over 43,000 employees. The group’s products are sold in over 150 countries, with Carlsberg, Tuborg and Baltika as its largest brands..
• Manager of marketing department (16 people) and member of the Danish commercial management team
• Develop and implement marketing and portfolio strategies for the Danish market
• Establish Trade Marketing as a discipline to ensure that commercial strategies are optimally executed throughout the entire value chain
• Define a new growth agenda in a declining market that’s suffering from competitive pricing
• Develop a new segmentation model based on user occasions

Sevilla Området, Spanien

• Previously a part of the Carlsberg Group, the beer brand Cruzcampo is the pride of Spain. After Carlsberg and Heineken teamed up to buy and then split up the firm of Scottish & Newcastle in 2008, Cruzcampo became part.
• Sales and Marketing Manager for Carlsberg’s business in the Spanish market
• Develop and implement positioning strategy
• Market Carlsberg to external distributors and securing their focus on profitable sales
• Construction of new international marketing department in Copenhagen
• Global brand strategy, advertising, market research and media planning