Jesper Toft Email & Phone Number

Copenhagen

Scanlico Denmark A/S is distributor of several leading international brands mainly for the Danish BtB market and a few brands for the Nordic BtB market. All products are distributed to industrial wholesalers, hardware stores, sports & outdoor shops and other outlets in Denmark. The brand portfolio consists of:Ledlenser - German manufacturer of headlamps & torches: ledlenser.dk, Big Wipes – English manufacturer of industrial wipes: bigwipes.dk, Camo - American manufacturer of deck mounting tool and screws: camofasteners.dk,Buff - Spanish manufacturer of neckwear and hats: buff-pro.dk, Mr Beams - American manufacturer of wireless sensor lamps: mrbeams-nordic.com, Furthermore a few small brands from Sweden and England.For more than a decade I have been responsible for the branding of several international brand towards the Danish BtB market where I have been the driving, creative force behind the strategic planning and development of marketing plans as well as sales activities.In this process I have, with respect for the overall international marketing strategy for respective brand, continually adapted and optimized our market approach from an analogue approach to a combination of digital and analogue omni-channel based marketing plan.Furthermore, to improve our position and sale-through at our customers stores, I have on an ongoing basis developed promotional POS as well as various sales tools for our sales consultants to improve their sales.I have never been afraid to implement new ideas and angles into our branding in order to differentiate both the company and respective brands on the Danish market in relation to our competitors.I am convinced that this innovative, creative mindset is one of the most essential reasons for the success that Scanlico Denmark A/S have experienced on the Danish market.

The company have own manufacturing of specialty coffees which is market under the brandname “Bønnen”. The high-quality coffee is distributed directly to cafes, coffee shops, restaurants, hotels and companies.As additional products the company offers professional machinery from Faema - an Italian manufacturer.Tasks and responsibilities• Primary district was Copenhagen city and outer Copenhagen. Secondary rest of Denmark.• Maintenance of existing customers.• Canvas. Built up of new customer base.• Education of customers staff.

Import of sportswear from Italy (ERREA) and England (PRO STAR) as well as own manufacturing of footballs in Pakistan. Complete range of sportswear was distributed directly to leading sportshops in Denmark such as Intersport, Sportigan, Sportmaster and Sport Direct.Self-employed (2000-2003)Tasks and responsibilities• Establishing and built up of own company.• Establishing network of Danish distributors.• Negotiations of contracts, sponsorships and co-operation contracts

SSAB Svensk Stål A/S is the Danish subsidiary of the Swedish based manufactor of high-end steel SSAB Svenskt Stål AB. The Danish sales office represent 3 steel mills located in Borlänge, Oxelösund and Luleå. The mills are well-known and recognized as one of the leading manufactures of high-grade steel for wholesales in Denmark.Product Manager (1997-2000)Tasks and responsibilities• Promoted in 1997 and became responsible of sales of high grad steel profiles manufactured at the smallest steel mill in the group located in LuleåSales co-ordinator / Back-office (1990-1997)Tasks and responsibilities• Back-up for sales manager• Participation at tradeshowsTrainee (1988-1990)Tasks and responsibilities• All-round education• Became the first trainee ever who was offered permanent employment when 2-year trainee period ended.

Hd, Part 1

Merkonom, Marketing

Hh, Business

Hh

Education record