Basically, marketing is about to differentiate from competitors creating brand awareness and demand in the target group. The powerful strategy associated with a full go-to-market plan must be created with a starting point based on relevance and with a distinct “whats in it for me”-message.Very simplified, the above is the essence of what I have been working with for the past 20 year.Even if my business card for years has had Marketing Manager printed on it, the truth is often different when one as well is a part of the management in a small business.In my case my role as well was primarily contact for our international supplier as well as in longer periods responsible for the major wholesalers and building marts concerning campaigns, assortments, annual negotiations etc.So, throughout the years I have added more and more tools into my business Swiss knife and fell confident to take next step into a commercial role combining marketing, sales and suppliers.Knowledge and skills:•Many years of experience in digital and analogue branding of world-wide leading brands towards the Danish BtB market.•Highly experienced within creation of marketing plans and operational execution.•In my present position I am used to work respectfully within respective brands global marketing strategies and tactics and implementing these in our national go-to-market plans.•Well-known to cross-functional collaboration together with sales, purchase, international brand owners and other stakeholders.•Big commercial business insight and many years of experience on long-time relationship and co-operation with both leading domestic chains and internationally based manufacturers.•A well-organized, adaptable and analytic hands-on personality who, with great enthusiasm and creativity, drives the projects toward the goals within the given deadline.•Working on daily basis with both internal and external campaign planning, product positioning, price fixing and margins, planning of various tradeshows and product branding.•A very creative and innovative self-starter with a “curly brain”. •Eloquent and communicative strong in writing and speech in both Danish and English. Furthermore, I understand the Nordic languages and speaks Swedish/“Scandinavian”.I have never been afraid to implement new ideas and angles into our branding in order to differentiate both company and respective brands on the market in relation to our competitors.I am convinced my innovative, creative mindset can be an asset for my next employer.Phone: +45 28 56 50 49 // Mail: toft28565049@gmail.com