I am a very passionate product executive and business leader. I have been leading Nexta from a 2 people start-up to a global scale-up with clients in Europe and North America. I have more than 20 years’ experience in Product Management, Product Innovation, Business and Product Strategy, Software Development, Online Marketing and Business Development.I have very strong domain knowledge in Advertising. Deep insights in Ad Tech systems and Social Media platforms on their technical side aka Api’s, tracking, reporting, optimization and on the operational side i.e. campaign, optimization and creative management. Expert in AdTech and SoMe platforms: Adform, Xandr, Google Ad Manager, Facebook, Google Ads, Snapchat. Specialties: Programmatic Media Buying, Display advertising, Real Time Bidding, Demand Side Platforms, Data Management Platforms, Programmatic Publisher Ad Servers, Big Data Research and Cross Device Algorithms.