I’m passionate about creating intuitive, immersive designs, that integrate seamlessly with user experiences to elevate brands. I’m an advocate for easy digital interactions and experiences and strive for a future that is both user-focused and aesthetically pleasing to the eye.Working in creative and managerial roles for the past 7+ years has helped me understand the importance of thinking intuitively to identify digital opportunities, action data-driven user research, and communicate innovative solutions that solve problems and accelerate user experiences and business growth.I have a solid work history in brand and marketing, combined with an art degree in media. Enthusiastic about creating captivating user-first UI/UX design deliverables, I have worked with a diversity of industries to deliver exceptional creative solutions. Tech and Apple obsessed, I love being in the know with UI & UX design trends.

- Manage Social Media platforms such as Facebook, Instagram & TikTok- Create custom digital assets within the Adobe CC for Social Media and EDMs aligned to the Brand Guidelines.- Brainstorm content ideas based on insights and data-driven consumer analytics extracted from Google & Facebook.- Filming and editing of Social Media Content, such as Instagram Reels, Stories, Posts, and Highlights as well as TikTok videos. The videos were successful in generating a high organic engagement when compared to static posts. - Collate client success stories and user-generated content to redistribute across relevant channels.- EDM redesign including headers, CTAs, imagery, and copy with a mobile-first approach.- Implementation of automation systems to make client contact an instant, seamless experience. After all, first impressions count.- CRM strategy and recommendations to migrate to WordPress- Assist in the day-to-day runnings of the studio from greeting clients to serving refreshments.

🚀 Promoted to the role of Digital Marketing Manager in September 2020 (7 months into the role as Digital Marketing Executive) after successfully exceeding KPIs each month including and throughout the Covid-19 pandemic.⚡️ Built the framework for the CRM and Project Management system, with automations that made workflow seamless, and accessible anywhere online using Clickup. This allowed for accurate time reporting to determine project timeline averages and pricing for the sales team.😎 Developed professional relationships with clients, signage companies, sales representatives and the media.🎨 Creation and management of branding packages and marketing strategies for a diversity of clients.📱 Oversee and assist in the creation of on-brand digital assets for websites, socials and eDMs. (E.g. Graphics, banners, infographics, eBooks, etc), promotional merchandise, signage etc.💎 Led successful digital marketing campaigns from concept to delivery, that delivered positive ROI. Executed digital marketing campaigns on a variety of platforms, strategically utilising metrics to improve performance.🖥 Executed website redesigns, refining brand consistency, increasing SEO score and reducing web page load times.✨ Supported the Director and Sales team with strong visual sales collateral to win potential new clients.

My main responsibilities in this role were to manage and create content for the companies digital platforms, including the website - onesight.solutions. In addition to this, I was also responsible for curation & distribution of email marketing campaigns, as well as social media presence, including LinkedIn, Facebook and Twitter. On twitter alone I achieved an audience growth of 900%, reaching a 2K following within a year. I was also involved in the redevelopment of the ecommerce side of the website, introducing a responsive platform that decreased page load time and increased user engagement. Within a year of implementing SEO practices such as Google Analytics to improve traffic, I developed, tracked and improved landing pages. Website traffic as a result rose by an average of 50%, including mobile and tablet traffic. Throughout this role I created and executed an effective content strategy with high engagement and user retention rate, consequently expanding brand awareness and a maintaining a positive ROI.

This role has allowed me to immerse myself within one of the worlds largest technology firms, giving me an insight into all aspects that encompass a brands production and growth. From insights into various marketing campaigns, product launches, sales and technical support I feel I have excelled in these areas and attained a sense of understanding of the importance of each sector. This role has also enhanced my communicative discourse, through consistent first hand experience with a diverse range of clientele, this has allowed me to converse professionally to deliver proposed resolutions in a confident and coherent manner. In addition to this I have further improved my teamwork and networking skills, forming strong relationships within this sector.