Jess Chambers Email & Phone Number

Thirsk, Gb

· Reporting to the Chief Marketing Officer deliver the firm’s digital marketing activities, executing campaigns & organising and managing digital projects· Liaising with digital agencies on day-to-day & project based outsourced activity (including SEO, paid advertising, web development) and ensuring webvitals are optimised. Participating in account reviews and contributing to continuous improvement feedback with agencies· Planning & execution of marketing projects & campaigns. Ideation & creation of collaterals, distributing them in various media & social platforms & measuring impact & effectiveness· Performing activities relating to SEO on a continuous basis· Creating & executing SMS and E-mail based marketing campaigns· Reviewing & actively managing website & other online assets & sources· Using & researching the internet & new media to reach new customers, generate leads & retain existing customers· Staying up to date with the latest technology & best practices· Managing all digital marketing channels· Measuring ROI & KPIs· Building an inbound marketing plan· Forecasting sales performance trends· Motivating the marketing team to achieve goals· Monitoring competition & provide suggestions for improvement· Assisting in the formulation of strategies to build a lasting digital connection with consumers· Plan & monitor the ongoing company presence on social media (Twitter, Linked In etc.)· Launching/optimising online adverts through Google Adwords, Linked In etc. to increase online visits & brand awareness· Prepare online newsletters & promotional emails & organize their distribution through various channels· Collaborate with designers to improve user experience· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)· Providing support for webinars & in-person events.· Giving expertise to any other digital projects throughout the business on an adhoc basis eg employer brand

• Work closely with Client Services and Customer Success to create and implement campaigns across the entire customer lifecycle to improve product adoption and reduce churn. • Manage and own our online and physical events program, working alongside the Marketing Assistant. • Work with the Marketing Manager and Product Marketing Manager to successfully launch new products and features to our customers and internal stakeholders. • Test, review and report on each campaign, making suggestions for continuous improvements across internal and external reporting. • Create a wide range of content to support campaigns, ensuring content created across the entire digital infrastructure is SEO-optimised . • Assist with the creation and delivery of email campaigns through Marketo. • Regularly review campaign effectiveness and report back to the team/business with suggestions for improvement. • Identify new channels and initiatives to improve our campaigns further and increase lead generation. • Creating campaigns from scratch - so you'll need to be full of ideas at great at delivering them.

• Manage and execute marketing campaigns to identify prospects and create leads which can be converted into quantifiable opportunities• Manage and execute product launches for both businesses that become the envy of our competition• Effectively work with all external marketing agencies and external suppliers ensuring they are on time, on plan and on budget• Create sector leading marketing content and collateral for both businesses which drives awareness in existing markets and opens new opportunities.• Be a CRM champion, working seamlessly with the Sales team to extract meaningful data and reporting which accelerates the sales process• Work with sales on key opportunities to give us the best opportunity of winning each project• Support on the development and delivery of a distributor marketing strategy for ProGARM to support development of deeper distributor relationships• Support with strategic marketing projects that will move the needle for the business• Support in the development of the marketing plans and budgets• Work within our marketing budgets to achieve the best possible outcomes that support the key business objectives• Supporting with the planning and management of key digital projects

- Plan & carry out on & off-line marketing, which will include: the Company’s websites, e- marketing, social media & public relations to agreed budgets, sales volumes, values, product mix & timescales- To develop & implement marketing a single process & procedures that can be used to effectively implement, monitor & measure marketing campaigns- Working with the senior management team (SMT) to set the marketing strategy for the business creating a high performing marketing function from a ‘blank canvas’- To develop, implement, monitor & measure appropriate marketing campaigns that align with the Company’s business strategy- Create a sales & marketing toolkit to support business development activities- To modify, update & create web site/pages as and when necessary- To learn & work with external agencies to develop SEO & PPC strategies- To write & distribute technical on-line blogs, case studies & appropriate advertising- To write, design & distribute e-news letters- To use the Company’s social media accounts thatthe Company may use to maintain & enhance the Company’s brand awareness & to promote the Company’s products & services- Develop ideas & create offers for marketing to new & existing customers- Carry out market research, competitor & customer surveys- Monitor & report on sales & marketing activities & provide relevant management information- Use & maintain the Company’s client management system to keep an accurate log of sales enquiries, leads, correspondence & to record daily schedules & activities- Maintain & report on equipment & software suitability for direct marketing & sales reporting purposes- Liaise & attend meetings with other company functions necessary to perform duties & aid business and organisational development- Manage external marketing agency activities.- Work to The Company’s Integrated management System- Organise exhibitions, webinars & events

Harrogate, United Kingdom

· Produce a definitive marketing strategy and budget · Bring all of our current marketing activities in house · Acting as the expert in SEO, PPC, Display, Social and Affiliates, identifying new and innovative ways to drive traffic to websites · Creating and implementing SEO, PPC and Social Media strategies to drive traffic to the website · Overseeing content and website management, including content creation for the website, case studies, blog posts and social media channels · Planning, implementing, measuring and reporting performances of all marketing campaigns · Following up leads, including contacting perspective and existing customers to generate sales · Managing Adwords campaigns, targeted customer marketing campaigns, and creating landing pages and email campaigns · Keeping the company ahead of its competition by keeping up to date with changes and opportunities in the industry · Manage and supervise all exhibition and promotional activities. · Increasing the presence of Warehouse Storage Solutions in the UK Marketplace

Primary Responsibilities:• Manage and maintain ilke’s website:o Write an optimise content for the website, making sure it is up to date and search-engine friendly;o Track and analyse website traffic flow and provide regular internal reports;o Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion;o Continually work on the Search Engine Optimization of the website and fix any errors or bugs in online content, utilising external support as necessary.• Content production scheduling, monitoring and evaluation:o Produce and schedule digital content; ads, blogs, social posts, video, webcasts, photography, podcasts; documents and materials;o Edit and post videos, podcasts and audio content to online sites;o Oversee pay per click (PPC) ad management as needed;o Write content for the website, email campaigns and social networking accounts such as LinkedIn and Twitter;o Monitor, analyse and report on marketing activity;o Support PR activity with digital content as required.• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.• Work on printed material to supplement online products as required.• Attend product launches and industry events, including live social media coverage.• Work with the PR Agency and external consultants and suppliers as required.

York

• Structure and plan marketing campaigns• Maintain social media channels by sharing promotional and informative industry content • Maintaining the companies websites with new updates and regular blogs • Creating content for marketing material and companies website • Liaising with the designers/printers to create marketing material • Assist with the creation of marketing campaigns / E-newsletters • Creating marketing campaigns to support the sales team and develop lead generation • Work closely with the sales team to prepare them for conferences/exhibitions • Conduct market research • Design corporate presentations • Evaluate sales and marketing campaigns • Monitoring competitor activity • Work with PR agents for AGL press releases • Basic graphic design knowledge• Use the CRM to generate marketing and sales reports as required

To create and manage from end to end all online material against brand guidelines to encourage customer engagement and interaction through execution of digital campaigns. - Plan, develop and execute all regional online communications in line with sales targets- Integrate digital marketing initiatives within development marketing plans and regional campaigns to support quality sales lead acquisition against agreed KPI'S- Champion digital marketing within the region and collaborate with other regional digital leads to share best practice - Proactively plan the best use of online media space and work with third party media buyers to drive efficiency and optimise media plans- Review monthly PPC - SEO management- Work with graphic designers to develop creative assets for online channel use- Create and administer E-CRM campaigns - Track, analyse, optimise and report on all digital marketing communications - Manage property listings on portals including Rightmove and Zoopla- Deliver social media content - Write and edit website content for regional developments - Develop and deliver stakeholder engagement with external PR agencies

Thirsk, North Yorkshire, United Kingdom

Professional Diploma, Digital Marketing

Bachelor'S Degree, History