Jess Farley Email & Phone Number

Sunshine Coast, Qld, Au

- Spearheaded bi-weekly email campaigns, contributing 71.32% of the total affiliate credit card revenue for the 2023 financial year. - Achieved an average open rate exceeding 16% across 303 individual email campaigns, successfully delivering over 78 million emails to the database- Wrote more than 500 articles on points and miles, elite status hacks, AwardWallet product guides, and feature travel articles, plus worked in a copy editor role supervising a team of writers.- Helped design and manage a newsroom in Trello that can manage 20+ remote writers and hundreds of pieces of content concurrently.- Helped design and implement SEO strategies that boosted monthly page views from 180K to 220K over the first six months of 2024.- Led the design and implementation of a compliance tracking system covering more than 4,000 content pieces, helping AwardWallet maintain one of the lowest violation counts in the industry.- Managed relationships with multiple banking partners, including American Express, Bank of America, Chase, Capital One, and Citi.- Trained and managed the AwardWallet banking compliance team, responsible for tracking all content on the blog and within the AwardWallet product, plus updating content and implementing financial product updates.- Software used: Airtable, Trello, Redmine, Sublime Text, Grammarly, ChatGPT, Google Business Suite, Google Search Console, ahrefs, SEO Surfer

- Designed B2B cold email campaigns targeting C-suite employees in construction and development companies in Australia, the US, and the UAE.- Achieved a monthly average open rate of 43.66%, with a 15.91% reply rate, and an average of 11 meetings booked per 270 cold contacts.- Generated AU$500,000 in revenue in the first five months of 2024, with an additional AU$1,000,000 worth of quotes in the pipeline as hot leads.- Wrote branded feature articles for Urban Developer magazine focused on increasing brand visibility within the property development industry.

- Managed Web3 project launches and marketing campaigns for Equinox Launchpad (formerly Apollo), developing USPs and narratives for multimedia campaigns.- Coordinated multiple remote teams during COVID-19, managing tight deadlines and inexperienced team members.- Designed end-to-end project management workflows for remote teams, timing delivery of all assets for upcoming product launches.- Successfully managed the branding and marketing campaigns for tier 1 projects, including Dot Finance, Spark Era, Star Atlas, Prasaga, and DigiCorp.

Noosa, Queensland, Australia

- Established and managed a marketing agency specializing in web design, digital marketing strategies, content creation, SEO, and SEM.- Developed some of the first-ever mobile websites in Australia, helping local businesses embrace emerging mobile technology.- Designed and executed marketing campaigns for local brick-and-mortar businesses, helping develop an online footprint and take their businesses online.- Provided comprehensive marketing consulting services, including market analysis, branding, and campaign management.