Oversaw Brand Marketing and Product for Swift Fit Events, a startup that organizes corporate and community events focused on health, wellness, and connection.

Engaged in brand and solution design with Brand.Me, a blockchain-backed social-commerce and logistics platform merging physical and digital fashion.

Spearheaded a membership program revamp, resulting in a +357% increase in VIP members, a +30% rise in AOV, and a +45% increase in CLTV, while leading a team to develop and execute product go-to-market strategies and data-driven marketing initiatives.

Sr Content Marketing Manager (Mar 2017 – Apr 2018) SEO Analyst and Content Marketing Manager (Sep 2014 – Feb 2017)• Senior Digital Marketing Manager for 10+ clients at any given time.• Built & managed client content plans, ensuring brand voice & industry standards across channels (social, PR, email). Collaborative approach drove successful campaigns that boosted brand value.• Constructed and presented 8 workshops to Billabong’s global marketing team on how to enhance digital presence and optimize digital marketing spend.

• Digital Account Manager for 10+ clients in the action sports, fashion and beauty industries• Utilize the PESO model to amplify and execute consumer engagement and expand brandpresence through creative deliverables such as events, product launches, influencer ambassador programs, press releases, and interactive content• Integrate content strategies with email, ppc, social, and SEO to amplify campaigns while delivering consistent brand messaging • Research, strategize and pitch innovative content initiatives based on specific KPIs• Identify the right key influencers in a client's market and develop authentic relationshipswith those individuals• Monitor top performing blog articles, inbound links, influencer mentions, and keywordgrowth to ensure a successful campaign and healthy backlink profile

• Researched over 20 competitive companies’ marketing strategies and presented the information to the CRM department through Excel and PowerPoint documents.• Gathered looks for the head stylist of the Resort 2014 collection and prepared models for two editorial photo-shoots.• Analyzed data and insights to deduce the target market of BCBGMAXAZRIA and Herve Leger through social media platforms such as Facebook, Twitter, and Instagram.• Conducted market research for the company’s 25th anniversary project to exhibit the achievements of BCBGMAXAZRIA.

• Wrote over 60 articles that have been published on the site about the fashion world including designers, retail/shopping and business trends.• Used social media to broaden the blog’s online presence, which has grown to 400 Twitter followers and 165 Facebook Likes.• Increased readership by 40% through content marketing including creating stronger blogger relationships.

• Coordinated logistics for the Nicole Miller Fashion Show at The Union League Philadelphia such as prepped event location, assisted event organizers, and catalogued menu of looks. • Created a video presentation for a quarterly business meeting of merchants in The Bellevue including Tiffany & Co., Polo Ralph Lauren, and Nicole Miller.• Updated The Bellevue's website and social media channels (Facebook, Twitter and WordPress blog) with events, contact information, and promotions.