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Jess K. Email & Phone Number

CRM Marketing effectiveness manager at British Gas
Location: Newcastle Upon Tyne, England, United Kingdom 11 work roles 3 schools
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Current company
British Gas
Role
CRM Marketing effectiveness manager
Location
Newcastle Upon Tyne, England, United Kingdom
Company size
10148 employees

Who is Jess K.? Overview

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Quick answer

Jess K. is listed as CRM Marketing effectiveness manager at British Gas, a company with 10148 employees, based in Newcastle Upon Tyne, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Jess K..

Jess K. previously worked as CRM Marketing Effectivess Analyst at British Gas and Global CRM marketing & Analyst at Barbour. Jess K. holds Postgraduate Certificate, Psychology, Distinction from The University Of Hong Kong.

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British Gas

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Profile bio

About Jess K.

• Proven record in transforming data-driven insights to actionable decisions.• Specialized in CRM / lifecycle marketing and marketing solution implementation. • Extensive experience in project management and business transformation from idea incubation to liaison with diverse stakeholders (internal and external) in Hong Kong, China and APAC. • Versed in customer analytics, quantitative & qualitative research. • Hands-on experience in analytical & business intelligence tools: Tableau, PowerBI, Qlikview, SQL, R, SPSS, Google analytics etc.• Experience in various CRM, marketing automaton & ecommerce platforms: Microsoft Dynamic CRM, Emarsys, Mailchimp, Dotdigital, Magento & Salesforce.

Current workplace

Jess K.'s current company

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British Gas
British Gas
CRM Marketing effectiveness manager
Newcastle upon Tyne, GB
Website
britishgas.co.uk
Employees
10148
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Company profile
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11 roles

Jess K. work experience

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Crm Marketing Effectiveness Manager

British Gas

Newcastle Upon Tyne, GB

Crm Marketing Effectivess Analyst

Current
British Gas

Remote

Apr 2024 - Present

Global Crm Marketing & Analyst

Barbour

Newcastle Upon Tyne, England, United Kingdom

Sep 2023 - Apr 2024

Regional Crm Manager, Asia

Aesop

Hong Kong SAR

  • Championed consumer insights and CRM functions for Asia by defining analytics approaches, KPIs and CRM strategies.
  • Responsible for regional consumer research, customer analytics & campaign/product performance reports utilizing data visualizers, i.e. Tableau, PowerBI. These helped shape Go-to-market strategies and regional marketing.
  • Advised and fine-tuned individual local markets’ omni-channel communication, segmentation, and customer events.
  • Achieved marketing automation migration to Salesforce and established an operational protocol and a task force from agency and regional teams to better support local teams in Asia.
Feb 2021 - Feb 2023

Customer Experience Manager

Le Creuset

Hong Kong

  • Analyzed qualitative & quantitative data and planned CRM strategies to boost acquisition & engagement, e.g. shop experience, online shopping interface, cooking class, aftersales service.
  • In-charge of E-commerce business & digital experience transformation: tracked conversion and KPIs, automated order & delivery process, revamped list of merchandise, promotion and features of the website in order to.
  • Planned and delivered email marketing, including message, segmentation and reporting.
  • Collaborated with IT team for implementation of business solutions, e.g. customer acquisition platform, CRM platform (Microsoft Dynamic), marketing automation (Dotdigital & Mailchimp), new website development plan.
  • Developed customer service guidelines and training materials for frontline staff.
Sep 2018 - Feb 2020

Regional Crm Manager

Gri Accessories (Hk) Ltd. (Karen Millen, Steve Madden, Eq:Iq, Nine West, Stuart Weitzman Etc)

Hong Kong

  • Developed and led deployment of regional CRM strategies and Loyalty Program from member acquisition, activation, repeat purchase to win-backs.
  • Partnered closely with Marketing, Digital, E-commerce, Sales and IT teams to develop multi-channel strategies through lifecycle analytics, segmentation & personalization.
  • Research on Retail & CRM emerging trends and innovations.
  • Monitored campaign effectiveness & KPIs and presented results and recommendations to management on a weekly basis.
  • Gatekeeper of online and offline campaign frequency, budget and messaging content (eDM/MMS/whatsapp/wechat/events).
  • Implemented marketing automation using Emarsys cloud platform.
May 2016 - Aug 2018

Independent Research & Analytics Professional

Self-Employed

Hong Kong

Jun 2014 - May 2016

Associate Director

Nielsen

Hong Kong

Aug 2013 - May 2014

Senior Project Director

Synovate

Shanghai

Oct 2006 - May 2008

Project Director

Synovate

Hong Kong

Jul 1999 - Mar 2003
Team & coworkers

Colleagues at British Gas

Other employees you can reach at britishgas.co.uk. View company contacts for 10148 employees →

AB Aman Bains Aman Bains Colleague at British GasLeicester, England, United Kingdom, United Kingdom View → AB Anthony Beasley Anthony Beasley Colleague at British GasUnited Kingdom, United Kingdom View → MD Michael Dyke Michael Dyke Colleague at British GasGreater Norwich Area, United Kingdom, United Kingdom View → NZ Ngcebo Zolani Myamya Ngcebo Zolani Myamya Colleague at British GasDurban Metropolitan Area, South Africa View → SR Stella Rich Stella Rich Colleague at British GasHuddersfield, England, United Kingdom, United Kingdom View → AA Abiodun Adewale Abiodun Adewale Colleague at British GasUnited Kingdom, United Kingdom View → PB Pauline Bethel Pauline Bethel Colleague at British GasGreater Glasgow Area, United Kingdom View → JE Jeff Eaves Jeff Eaves Colleague at British GasLondon, England, United Kingdom, United Kingdom View → LM Liana Masella Liana Masella Colleague at British GasLeeds, England, United Kingdom, United Kingdom View → WP Wiseman Paul Wiseman Paul Colleague at British GasGreater Swansea Area, United Kingdom View →
3 education records

Jess K. education

Postgraduate Certificate, Psychology, Distinction

The University Of Hong Kong

Published paper: Hui, C. H., Cheung, S. H., Lau, E. Y. Y., Mok, D. S. Y., Cheung, S. F., & Kwan, Y. W. (2016). Bereavement hits harder on.

FAQ

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Quick answers generated from the profile data available on this page.

What company does Jess K. work for?

Jess K. works for British Gas.

What is Jess K.'s role at British Gas?

Jess K. is listed as CRM Marketing effectiveness manager at British Gas.

Where is Jess K. based?

Jess K. is based in Newcastle Upon Tyne, England, United Kingdom while working with British Gas.

What companies has Jess K. worked for?

Jess K. has worked for British Gas, Barbour, Aesop, Le Creuset, and Gri Accessories (Hk) Ltd. (Karen Millen, Steve Madden, Eq:Iq, Nine West, Stuart Weitzman Etc).

Who are Jess K.'s colleagues at British Gas?

Jess K.'s colleagues at British Gas include Aman Bains, Anthony Beasley, Michael Dyke, Ngcebo Zolani Myamya, and Stella Rich.

How can I contact Jess K.?

You can use AeroLeads to view verified contact signals for Jess K. at British Gas, including work email, phone, and LinkedIn data when available.

What schools did Jess K. attend?

Jess K. holds Postgraduate Certificate, Psychology, Distinction from The University Of Hong Kong.

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