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Jess K. Email & Phone Number

CRM Analytics and Marketing effectiveness manager at British Gas
Location: Newcastle Upon Tyne, England, United Kingdom 12 work roles 3 schools
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Current company
British Gas
Role
CRM Analytics and Marketing effectiveness manager
Location
Newcastle Upon Tyne, England, United Kingdom
Company size
10148 employees

Who is Jess K.? Overview

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Quick answer

Jess K. is listed as CRM Analytics and Marketing effectiveness manager at British Gas, a with 10148 employees, based in Newcastle Upon Tyne, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Jess K..

Jess K. previously worked as CRM Marketing effectiveness manager at British Gas and CRM Marketing Effectivess Analyst at British Gas. Jess K. holds Postgraduate Certificate, Psychology, Distinction from The University Of Hong Kong.

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British Gas

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Profile bio

About Jess K.

• Proven record in transforming data-driven insights to actionable decisions.• Specialized in CRM / lifecycle marketing and marketing solution implementation. • Extensive experience in project management and business transformation from idea incubation to liaison with diverse stakeholders (internal and external) in Hong Kong, China and APAC. • Versed in customer analytics, quantitative & qualitative research. • Hands-on experience in analytical & business intelligence tools: Tableau, PowerBI, Qlikview, SQL, R, SPSS, Google analytics etc.• Experience in various CRM, marketing automaton & ecommerce platforms: Microsoft Dynamic CRM, Emarsys, Mailchimp, Dotdigital, Magento & Salesforce.

Current workplace

Jess K.'s current company

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British Gas
British Gas
CRM Analytics and Marketing effectiveness manager
Newcastle upon Tyne, GB
Website
britishgas.co.uk
Employees
10148
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12 roles

Jess K. work experience

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Crm Analytics And Marketing Effectiveness Manager

British Gas

United Kingdom

Crm Marketing Effectiveness Manager

British Gas

Newcastle Upon Tyne, Gb

Global Crm Marketing & Analyst

Barbour

Newcastle Upon Tyne, England, United Kingdom

Sep 2023 - Apr 2024

Regional Crm Manager, Asia

Aesop

Hong Kong Sar

• Championed consumer insights and CRM functions for Asia by defining analytics approaches, KPIs and CRM strategies. • Responsible for regional consumer research, customer analytics & campaign/product performance reports utilizing data visualizers, i.e. Tableau, PowerBI. These helped shape Go-to-market strategies and regional marketing roadmap.• Advised and fine-tuned individual local markets’ omni-channel communication, segmentation, and customer events.• Achieved marketing automation migration to Salesforce and established an operational protocol and a task force from agency and regional teams to better support local teams in Asia.

Feb 2021 - Feb 2023

Customer Experience Manager

Le Creuset

Hong Kong

• Analyzed qualitative & quantitative data and planned CRM strategies to boost acquisition & engagement, e.g. shop experience, online shopping interface, cooking class, aftersales service.• In-charge of E-commerce business & digital experience transformation: tracked conversion and KPIs, automated order & delivery process, revamped list of merchandise, promotion and features of the website in order to optimize conversion. • Planned and delivered email marketing, including message, segmentation and reporting.• Collaborated with IT team for implementation of business solutions, e.g. customer acquisition platform, CRM platform (Microsoft Dynamic), marketing automation (Dotdigital & Mailchimp), new website development plan (from Magento to Salesforce). • Developed customer service guidelines and training materials for frontline staff.

Sep 2018 - Feb 2020

Regional Crm Manager

Gri Accessories (Hk) Ltd. (Karen Millen, Steve Madden, Eq:Iq, Nine West, Stuart Weitzman Etc)

Hong Kong

• Developed and led deployment of regional CRM strategies and Loyalty Program from member acquisition, activation, repeat purchase to win-backs.• Partnered closely with Marketing, Digital, E-commerce, Sales and IT teams to develop multi-channel strategies through lifecycle analytics, segmentation & personalization. • Research on Retail & CRM emerging trends and innovations. • Monitored campaign effectiveness & KPIs and presented results and recommendations to management on a weekly basis. • Gatekeeper of online and offline campaign frequency, budget and messaging content (eDM/MMS/whatsapp/wechat/events).• Implemented marketing automation using Emarsys cloud platform.• Improved CRM platforms and automate operational procedures to optimize customer acquisition and the reach of communications. • Maintain data quality of multiple sources, including customer & transaction data and survey.

May 2016 - Aug 2018

Independent Research & Analytics Professional

Self-Employed

Hong Kong

Jun 2014 - May 2016

Associate Director

Nielsen

Hong Kong

Aug 2013 - May 2014

Senior Project Director

Synovate

Shanghai

Oct 2006 - May 2008

Project Director

Synovate

Hong Kong

Jul 1999 - Mar 2003
Team & coworkers

Colleagues at British Gas

Other employees you can reach at britishgas.co.uk. View company contacts for 10148 employees →

JW Josie Winters Josie Winters Colleague at British GasMemphis, Tennessee, United States View → WL Watkins Louise Watkins Louise Colleague at British GasUnited Kingdom View → SM Stephen Mailer Stephen Mailer Colleague at British GasWaltham Abbey, England, United Kingdom View → JE Jonathan Evans Jonathan Evans Colleague at British GasGreater Cardiff Area, United Kingdom View → SL Sue Linky Sue Linky Colleague at British GasLondon, England, United Kingdom View → LG Lyne Grainger Lyne Grainger Colleague at British GasLondon, England, United Kingdom View → YT Yasmin Taylor Yasmin Taylor Colleague at British GasGreater Southampton Area, United Kingdom View → MS Mary Smith Mary Smith Colleague at British GasKirkcaldy, Scotland, United Kingdom View → SP Simon Pilkington Simon Pilkington Colleague at British GasGreater Cardiff Area, United Kingdom View → PT Paul Thomson Paul Thomson Colleague at British GasSolihull, England, United Kingdom View →
3 education records

Jess K. education

Postgraduate Certificate, Psychology, Distinction

The University Of Hong Kong

Published paper: Hui, C. H., Cheung, S. H., Lau, E. Y. Y., Mok, D. S. Y., Cheung, S. F., & Kwan, Y. W. (2016). Bereavement hits harder.

FAQ

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What company does Jess K. work for?

Jess K. works for British Gas.

What is Jess K.'s role at British Gas?

Jess K. is listed as CRM Analytics and Marketing effectiveness manager at British Gas.

Where is Jess K. based?

Jess K. is based in Newcastle Upon Tyne, England, United Kingdom while working with British Gas.

What companies has Jess K. worked for?

Jess K. has worked for British Gas, Barbour, Aesop, Le Creuset, and Gri Accessories (Hk) Ltd. (Karen Millen, Steve Madden, Eq:Iq, Nine West, Stuart Weitzman Etc).

Who are Jess K.'s colleagues at British Gas?

Jess K.'s colleagues at British Gas include Josie Winters, Watkins Louise, Stephen Mailer, Jonathan Evans, and Sue Linky.

How can I contact Jess K.?

You can use AeroLeads to view verified contact signals for Jess K. at British Gas, including work email, phone, and LinkedIn data when available.

What schools did Jess K. attend?

Jess K. holds Postgraduate Certificate, Psychology, Distinction from The University Of Hong Kong.

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