My passion lies in People and Data. All about understanding consumer insights, creating integrated journeys and bringing the right solutions to the right people.Currently a Product Marketing Manager with a demonstrated history of working in the information technology and services industry. Skilled in strategic thinking, Business Management, Marketing Management, Product Marketing, Content Marketing and Digital Marketing. Strong marketing professional with a Bachelor of Business Administration (BBA) focused in Marketing Management from IMM. Holding a second degree in Graphic Design.Marketing, strategic planning and people have always been a passion of mine. My career started as a graphic designer as I have always been invested in creating something beautiful and meaningful that would resonate and be impactful on society. Learning has always been an important factor in my career and gaining insight into the industry through working with different people. I have used my skills developed as a designer and coordinator from the front lines, combined with marketing management to understand all the facets of an organisation, how they integrate as well as managing different stakeholders. Having the ability to develop campaigns, build marketing strategies, create budgets, understand the market opportunities in new ways through research and segmentation.With this, as a Product Marketing Manager, I also build relationships with internal stakeholders; create campaigns that run with a demand generation team that have impacted businesses in the software solutions they use; research and create an understanding of the target market, to acknowledge how the solutions will impact their lives. Engaging and understanding each other is something I feel very passionate about and being authentic and staying true to who you are whether at work or at home is something I highly identify with.
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Alliance LeadLiquid C2Johannesburg, Gp, Za
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Business Lead: Bg Modern Work & SecurityCloudmania Jan 2024 - PresentCity Of Johannesburg, Gauteng, South Africa -
Cloud Solutions Lead - Demand GenerationTarsus On Demand Dec 2022 - Dec 2023Senior Product Marketing Manager responsible for the market growth of Microsoft 365, Microsoft Azure and ISV solutions at Tarsus On Demand. -
Product Marketing ManagerTarsus On Demand Apr 2020 - Dec 2022Johannesburg, Gauteng, South Africa• Build and Manage the Microsoft Modern Workplace Marketing portfolio.• Build and Drive the Go-To- Market strategies both above and below the line. • Create and execute on campaigns that’s focus on driving customer acquisition and adoption.• Be the brand ambassador for Modern workplace and manage internal and external Vendor relationships.• Gather and understand customer, market, and competitive insights.• Build target market insights to ensure solution alignment.• Work as a centre point between Product Management, Sales and Marketing.• Share and create product information to internal and external • Drive Demand strategies that result in MQL / SQL generation.• Understanding of Demand Generation mechanics from software and platforms to content, copy and design to create alignment amongst strategic intent and demand tactics.• Work with the stakeholders to promote solution awareness and adoption.• Assist in creating solution bundles that achieve product market fit.
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Marketing And Sales Development ManagerOki South Africa Jun 2018 - Apr 2020Johannesburg Area, South AfricaLead the marketing team. Develop and implement marketing and communication plans as well as creates initiatives/ programs aligned with strategic objectives.Key Responsibilities and Duties:• Marketing strategy development and implementation• Marketing budget management and resource allocation• Team leadership, training and development• Corporate identity, brand development and management• Advertising management and media relations• Management of marketing suppliers and agencies• Developing marketing reports for international partners• Ensuring campaigns run to deadline and on budget• Online and digital/ social media management• Management of marketing collateral and promotional material• Management of the printers and assets in the Demo room and loan / sale thereof• Setting the scope, implementation, management and review of marketing campaigns/ initiatives• Customer relationship management• Ensuring successful participation in tradeshows, exhibitions and conferences• Internal and external communication• Corporate and social responsibility• Development of sales programs and incentives programs• Graphic Design for campaigns, roadshows, advertising and support for Coordinator• Managing the Marketing budget and implementing accordingly• Managing the OCP programme and dealing with Partners in terms of Marketing support and planning according to Rebates• Negotiations with OKI Sales team as well as resellers in terms of budget planning and Marketing collateral• Implement and manage any marketing negotiations referring to the Distribution and Reseller Business Plan• Work with Distribution Account Managers in managing incentives / promotions (budgeting to material)• Work with Dubai marketing for event funding and marketing material
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Marketing CoordinatorOki South Africa Aug 2016 - Jun 2018Johannesburg Area, South AfricaMarketing, Planning & ImplementationCorporate Identity and BrandingAdvertisingManagement of marketing suppliers and agenciesCampaign managementOnline and social mediaManagement of marketing collateral and promo itemsCommunicationsWebsite management
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Content DeveloperNikon South Africa Mar 2016 - Jul 2016Responsibilities include:· Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.· Create shareable content appropriate for specific networks to spread both our brand and our content.· Monitor and engage in relevant social discussions about our company, competitors, and/or industry.· Run regular social promotions and campaigns and track their success.· Create and distribute content that educates and entertains our audience and supports marketing goals.· Explore new ways to engage and identify new social networks to reach our target buyers.· Track, measure, and analyse all initiatives to report on social media ROI.· Develop print, electronic and web communication to support marketing goals.· Deal with PR, Review schedules and Sponsorship requests. -
Graphic DesignerNikon South Africa Jun 2014 - Jul 2016Centurion, Gauteng
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Graphic DesignerAcdc Dynamics Aug 2013 - Oct 2013
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Graphic DesignerThe Green Room Design Company Apr 2012 - Aug 2013
Jessica Kruger Skills
Jessica Kruger Education Details
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Marketing Management -
Design And Applied Arts
Frequently Asked Questions about Jessica Kruger
What company does Jessica Kruger work for?
Jessica Kruger works for Liquid C2
What is Jessica Kruger's role at the current company?
Jessica Kruger's current role is Alliance Lead.
What schools did Jessica Kruger attend?
Jessica Kruger attended Imm Graduate School, Nelson Mandela Metropolitan University.
What skills is Jessica Kruger known for?
Jessica Kruger has skills like Leadership, Corporate Identity, Packaging, Social Media, Personal Development, Illustrator, Adobe Acrobat, Brand Development, Visual Communication, Leading Positive Change, Digital Photography, Magazine Layout Design.
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Jessica Kruger
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Jessica Kruger
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