As Metaphor’s Head of Marketing, I own demand generation strategy and pipeline accountability, delivering measurable revenue growth for a cloud-native SaaS company. I’ve built and scaled a high-performing, data-driven marketing program, driving alignment with Sales, BDR, and Product teams to optimize lead management and accelerate pipeline velocity.Key wins include:- Designing multi-channel campaigns (ABM, paid digital, email) to exceed pipeline targets.- Achieving a 1:5 marketing spend to pipeline ratio at the seed-round stage.- Developing data-driven frameworks to track pipeline performance and ROI.- Executing event strategies (trade shows + ABM events) that drove engagement and pipeline.- Establishing best practices for scalable revenue marketing in a high-growth environment.

As the Senior Manager of Performance & Acquisition marketing at Honeycomb, I owned creating qualified brand awareness, pipeline, and revenue through advanced performance media and ABM/ABX/PLG tactics, leveraging TAM and persona modeling, smart capital allocation, and buyer intent.- Plan and execute multi-channel ABM campaigns- Partner with Product and Sales to maintain succinct messaging across all channels- Owned lead-to-SQL conversion rate optimization- Own relationships with external agencies, vendors, and technology partners to ensure effective execution of paid media campaigns.

As the Senior Manager of Growth Marketing, I own all paid digital channels, including SEM, Programmatic, OOH, and Paid Social.

Focused on driving results through Account-Based Marketing (ABM) and digital optimization, delivering measurable impact on pipeline and revenue.- Launched an ABM program targeting 200+ high-value accounts, resulting in a 25% increase in engagement and $1.45M in influenced pipeline within six months.- Optimized paid media campaigns, reducing CPL by 30% and increasing MQL conversion rates by 20%.- Collaborated on A/B testing initiatives that boosted landing page conversion rates by 15%.Collaborated with sales to align messaging, improving lead-to-opportunity conversion by 18%.

Oversaw end-to-end strategy and execution of paid and organic digital marketing efforts, driving engagement and pipeline growth.- Managed cross-channel digital campaigns (social, SEM, display, content syndication), achieving a 30% lower CPL and $2M in influenced pipeline in the first year.- Grew organic social media engagement by 40% YoY, increasing follower growth and brand awareness across LinkedIn, Twitter, and Facebook.- Developed and maintained reporting dashboards, highlighting a 25% improvement in campaign ROI and a direct 15% contribution to pipeline revenue.- Spearheaded creative ad strategies that increased CTR by 20% and reduced bounce rates on key landing pages.

Oversee and scale new digital marketing tactics to drive stronger, more cost-effective lead volume for our sales teams across established and emerging channels such as SEM, paid social media, retargeting, display advertising and other channels as needed.

Am responsible for conceptualizing, executing, and optimizing both digital and traditional marketing campaigns to drive attendance for a suite of international tech conferences. This includes:• Designing and executing custom media plans for each conference, including SEM, programmatic, email marketing, content amplification, and social media (both paid and organic)• Maintaining full integration of relevant internal content across consumer touch points• Analyzing campaign performance and applying key learnings to future work• Attending conferences and ensuring that all onsite marketing initiatives are properly executed• Maintaining a full understanding of key digital and tech related industry standardsKey Achievements:• Introducing and integrating the practice of algorithmic media buying to the marketing team.

As an Account Executive, I work collaboratively with the cross-functional senior leadership team to identify and prioritize innovations in marketing and customer experiences that align with the vision and brand. I have experience leading accounts across varied industries, including a mobile advertising and app monetization platform, an educational coaching company, and an international cosmetic & beauty company, helping to launch new products in the skincare division. My responsibilities include but are not limited to:• Managing project-based accounts, including web development, marketing campaigns, and graphic design.• Managing all day-to-day operations aspects of the project scope, the internal team and the client expectations.• Managing media budgets for both digital and traditional channels, engaging with outside vendors as needed. • Reviewing deliverables prepared by team to ensure accuracy and operational function.• Presenting weekly, monthly and quarterly reports directly to clients.

As a Media Planner/Buyer, I work with my team to execute media strategy and purchasing for clients across varied industries, including tech, education, and finance for budgets of $2M+. My responsibilities include:• Preparing and presenting plans, proposals, and ideas to clients in a multitude of industries, including tech, finance, education, and cosmetic.• Establishing and maintaining vendor relations• Conducting and negotiating media buys in several channels, including print, digital, TV, radio.• Preparing data analysis reports that evaluate the effectiveness of client campaigns.

As a media coordinator, I've developed an in depth understanding of Direct Response and Branded Advertising with a keen ability to analyze and optimize media campaigns. I have experience using and am certified in Marin Software, Google Adwords, Google Analytics, and DCM (DoubleClick Campaign Manager).

My responsibilities include creating, negotiating, and implementing marketing campaigns, renewing advertising contracts, and attending trade shows for Acoustic Guitar Magazine and Ukulele Magazine.

- Assist in production of weekly episodes of Emmy Award-winning “Beyond the Headlines” program.