Jessica was inspired by the natural values of her Sicilian grandmother to create a line of products that embody her Nonna’s dedication to natural ingredients and self-care. Jessica launched Palermo Body, named for the city in Sicily where her Nonna was from, in an effort to simplify her skincare routine while enhancing her everyday experience through utilizing the power of natural ingredients.With over 12 years of experience in formulating and selling natural skincare, Jessica has moved the natural beauty movement forward and contributed to a much-needed evolution in the beauty industry. Through her background working for Union Square Hospitality Group and The Container Store she obtained a deep understanding of the power of exceptional customer service and the ever-changing landscape of retail and hospitality.Jessica has been featured as an expert in the natural beauty world by publications such as Allure, Forbes, Birdie, and Beauty Independent. One of her many strengths, and a key to Palermo Body's success, has been in her unique ability to build meaningful relationships and cultivate community. This is something that has captivated the Palermo Body customer base and tens of thousands through social channels resulting in the steady growth of her business and a rich engagement with the brand.