Dynamic and Playful Freelance Illustrator and Designer.10+ years in the creative industry have given me retail and consumer knowledge, with extensive understanding of colour and composition, all designs are driven by global trends and playful thinking.I can work to tight deadlines, without any loss of creative high standards. Proficient in both digital and traditional mediums and varied and diverse illustrative styles Expertise in:Children's Books (Rep'd by Plum Pudding Illustration agency) Books as Author and Illustrator publishing in the UK and overseasIllustrationPrint DesignStationary DesignLogo & Brand DesignPackaging DesignIllustration & Design work for clients such as: NetflixUniversalNickelodeonMattelCoca ColaHot WheelsDreamworksSainsburysHallmarkLadybird - Penguin Random HouseWalker BooksBarrington Stoke Owlet PressNew Frontier Publishing

Founder of all the visual world of Caroboo! Brand & Creative guardian of the UK's first Coco Free Chocolate

Working within the hallmark Own Brand team. Developing new signature card ranges. Building and developing newness and encouraging that through the design team. Creating new digital assets for hallmark uk and the rest of the global family.Mentoring other designers and collaborating with other areas of the business including art directors to push boundaries and create the new and different. Working with creative managers to range build, plan and brief the design teams. Involved in projects such as pattern house which is an internal creative development programme but separate to my senior design role.Leading meetings and being an active voice within the business.Utilising creative training programmes within the business such as letterpress, character development and embroidery.Using initiative and forward thinking to follow business plans and trend research to create, typography, illustrations and design ready for active card ranges.

Working in the 3D department, creating illustration, design and innovation for gift bags, tags, cards and wrapping paper for the retail market. Working with both the UK and American market .My job involves creating trend research, reviewing competitors within the market and working within the fast paced nature of the design industry. From detailed briefs to loose creative projects. From big iconic brands to bespoke fresh design, I worked using various creative mediums to create beautiful and inspired artworks. Using creative techniques such as painting, print, freehand lettering, papercraft and photography, along with digital design in Photoshop and Illustrator. Taking initial artwork through to final design; to deliver designs ready for production into some of the UK's top retailers such as John Lewis, Debenhams and TescoHeavy focus within the role on pattern design, working with repeats to create distinct and beautiful wrapping paper and gift bagsAlong with designing product, some projects call for 3D innovation of presentations and displays. This has led me to work on creative projects manipulating substrates and materials within a space to create unique bespoke installations. These have been used to compliment the business' work and wow potential clients.

Designer and illustrator. Working for the retail market with concept, packaging, product and graphic design.Lead design management and creative direction over M&S Ladies Gifting including Garden and Christmas accounts.Designing and working with brands such as The Great British Bake Off, Kirstie Allsopp, Chatsworth House, Celebrity Juice, Heinz and many more.Taking both own brand and labelled brand ranges from concept to production.Work included: Trend research to identify graphic, packaging and product forecasts.Liaising and working with M&S buyers throughout each major development step to deliver the perfect range of products.Initial design ideas with concept, packaging and mood boards.Range development with graphic packaging and product design.Mocking up design ideas in both product and packaging for visual effect.Detailed factory briefing of product designs, including knowledge of materials and construction techniques.Factory briefing of packaging graphics and wetproofs.Art working of product and packaging graphics for production.Developing creative presentations to add and emphasise trend research and concept development.Work on illustration, graphics and packaging for various high street and supermarket gifting and toys. Along with product design for the gifting and toys market.