Parental Leave Cover NatWest Retail

Strategic brand lead for pladis global & UK (McVitie’s, Mini Cheddars & Jacob’s), Ginsters and Dr Reddy’s. HIGHLIGHTS Created and implemented marketing effectiveness strategies for key clients with growth impact. Launched new positioning & brand platform for both McVitie’s & Ginsters.Led X-agency teams in the creation of multi-channel campaigns. Initiated and led, a strategy internship program for underrepresented graduates. UK Effie Judge 2023.AWARDS Silver… Show more Strategic brand lead for pladis global & UK (McVitie’s, Mini Cheddars & Jacob’s), Ginsters and Dr Reddy’s. HIGHLIGHTS Created and implemented marketing effectiveness strategies for key clients with growth impact. Launched new positioning & brand platform for both McVitie’s & Ginsters.Led X-agency teams in the creation of multi-channel campaigns. Initiated and led, a strategy internship program for underrepresented graduates. UK Effie Judge 2023.AWARDS Silver Effie: McVitie's, Growing fortunes of a True Original with imitators, 2024TRAINING APG Strategic Masterclass with Craig+Bridget, 2022. Show less

Global Strategic lead on Pandora, UK Strategy lead on Google Home.HIGHLIGHTS Launched Pandora’s new brand platform, For Every Story.Crafted a new Brand Strategy for Pandora.Led creative strategy for seasonal and sub-brand Pandora campaigns. Launched new Google Home Campaign.

Strategy lead for Pantene (Europe), very.co.uk (UK) and Coty (global).HIGHLIGHTSEstablished a new cultural platform for Pantene, pushing back against hair bias andbeauty stereotypes.Vital core team member in winning the very.co.uk pitch, unlocking winning pitch ideaand leading the audience insight piece.Crafted new Very Brand Strategy and sold it to the business.Led COVID-19 agency response team, creating a strategic construct and guidance forhow clients should… Show more Strategy lead for Pantene (Europe), very.co.uk (UK) and Coty (global).HIGHLIGHTSEstablished a new cultural platform for Pantene, pushing back against hair bias andbeauty stereotypes.Vital core team member in winning the very.co.uk pitch, unlocking winning pitch ideaand leading the audience insight piece.Crafted new Very Brand Strategy and sold it to the business.Led COVID-19 agency response team, creating a strategic construct and guidance forhow clients should respond.TRAININGAPG Strategy Leaders of Tomorrow Course. Show less

• Lead Strategic Planner for De’Longhi (global), Braun (global) and General Mills (UK) end to end, including integrated communications planning and effectiveness appraisal. • Strategically led and won the General Mills re-pitch and Shark Vacuum pitch. Part of winning pitch teams for M&S and Volvo (dealership marketing).• Leading partnership with another WPP agency to create a new product that delivers sales and data insight from advertising, broadening the agencies product offering… Show more • Lead Strategic Planner for De’Longhi (global), Braun (global) and General Mills (UK) end to end, including integrated communications planning and effectiveness appraisal. • Strategically led and won the General Mills re-pitch and Shark Vacuum pitch. Part of winning pitch teams for M&S and Volvo (dealership marketing).• Leading partnership with another WPP agency to create a new product that delivers sales and data insight from advertising, broadening the agencies product offering. • Responsible for managing a team of planners. Helped nurture and develop talent through target setting and conducting reviews. • Active member of the Grey Digerati, a group that receives all the latest training from digital partners (for example, facebook Blueprint, facebook Audience Insights, Amazon Media Services and Amazon Alexa training, Google Brand Lift). • Held regular “lunch and learn” sessions to a wider agency audience within the agency on various topic. • Winner of IPM Awards for Häagen Dazs Wimbledon 2016 campaign (Best Sponsorship Activation). Show less

•Management of strategic communication planning with whole campaign focus. This includes research and acquisition of consumers insights, developing creative territories, briefing and working closely with creative teams, strategically selling ideas into the client, optimizing channel roll-out and regional adaptations and finally appraising campaign effectiveness.•Used learnings from previous campaigns to improve the strategy of future campaigns. •Led awards entries for agency and my… Show more •Management of strategic communication planning with whole campaign focus. This includes research and acquisition of consumers insights, developing creative territories, briefing and working closely with creative teams, strategically selling ideas into the client, optimizing channel roll-out and regional adaptations and finally appraising campaign effectiveness.•Used learnings from previous campaigns to improve the strategy of future campaigns. •Led awards entries for agency and my account (Dirt is Good). In 2015, Dirt is Good has thus far won 1 APAC Effie (Bronze), 3 Asia Marketing Effectiveness & Strategy Awards (1 Silver, 2 Bronze), 3 Tambuli Awards (1 Silver, 2 Bronze) & 1 WARC Asia Strategy Prize (Bronze). •Led thought pieces on new channel optimization, purpose built brands and best in class advertising in the Asia Pacific region, for clients and the agency. •Campaigns included: new product launches (whitespace), brand repositioning in SEA, new brand ranges & brand extensions. •Worked on and won Barilla pitch. Show less

•Managed the 360 toolkit coordination and acted as project liaison for brand launches, brand identity refreshes, communication initiatives both regionally and globally. •Produced communication strategies for both ATL communications and the Retail Shopper Journey, and further developed these into visual communications to be executed in market. •Worked alongside clients as an advisor, from market audit and addressing current challenges for brands, through the creative process to final… Show more •Managed the 360 toolkit coordination and acted as project liaison for brand launches, brand identity refreshes, communication initiatives both regionally and globally. •Produced communication strategies for both ATL communications and the Retail Shopper Journey, and further developed these into visual communications to be executed in market. •Worked alongside clients as an advisor, from market audit and addressing current challenges for brands, through the creative process to final market output, strategically designed to increase brand equity and sales. Show less

•Led in successful launch (returned 110% vs. forecast) of new line extension Pantene Nature Care across Asia Pacific markets, involving management of a 360-communication campaign, distribution pipeline and results tracking. •Managed marketing and promotional activities of Vietnamese and Malaysian markets, engaging in highly data driven decision making processes to grow both markets over 1.5 share points. •Successfully introduced two new treatment SKUs into ASEAN markets, based on… Show more •Led in successful launch (returned 110% vs. forecast) of new line extension Pantene Nature Care across Asia Pacific markets, involving management of a 360-communication campaign, distribution pipeline and results tracking. •Managed marketing and promotional activities of Vietnamese and Malaysian markets, engaging in highly data driven decision making processes to grow both markets over 1.5 share points. •Successfully introduced two new treatment SKUs into ASEAN markets, based on thorough consumer research, to increase off take on most profitable products. Show less

•Doubled Shell Card (B2B) product awareness and increased customer acquisition by 100% via an online advertising campaign •Developed brand opportunities and selling strategies which were adopted by the Shell Card Sales and Marketing team, requiring intense research, data analysis and strong relationship building skills

•Forged mutually beneficial sponsorship partnerships including Opera Australia generating over $2 million of value in kind•Designed and executed the Easter 2008 promotional package, including communication and logistical functions, resulting in 100% occupancy, benchmarking historical average of 20%. •Successfully managed the implementation of a new Global Corporate Identity on behalf of Hong Kong head office•Planned and booked advertising campaigns for all hotel services… Show more •Forged mutually beneficial sponsorship partnerships including Opera Australia generating over $2 million of value in kind•Designed and executed the Easter 2008 promotional package, including communication and logistical functions, resulting in 100% occupancy, benchmarking historical average of 20%. •Successfully managed the implementation of a new Global Corporate Identity on behalf of Hong Kong head office•Planned and booked advertising campaigns for all hotel services, strategically investing $500,000 in developing the brand and communicating key events on the marketing calendar•Directed a multifunctional team of 10 for the Good Food Show Langham exhibition. Engaged consumers via competition and increased the hotels customer relationship database by 10,000 entries•Led monthly CRM e-newsletter, communicating hotel events & promotions to different consumer segments and updated content on hotel website. Show less