Jess Smith

Jess Smith Email and Phone Number

A bold and innovative digital marketing strategist, leading business transformation with authenticity and insatiable curiosity @ Mars
Jess Smith's Location
New York City Metropolitan Area, United States, United States
Jess Smith's Contact Details

Jess Smith work email

Jess Smith personal email

n/a
About Jess Smith

Jess is a visionary and results-oriented digital marketing executive with nearly 20 years of industry experience, driving transformative initiatives for global brands in CPG and specialty pet food sectors. She is passionate about leveraging cutting-edge digital technologies to foster growth and gain a competitive edge. And is excited to utilize industry expertise, leadership skills, and innovative mindset in an executive role to propel business growth and facilitate global adoption of Gen-AI capabilities.With nearly two decades of experience, Jess is a seasoned marketing executive who has led significant business and digital transformations. Her leadership style promotes consumer-centricity, shaping strategic digital roadmaps for enduring marketing evolution. Jess thrives on exploring innovative conversion avenues like social commerce and drives data-driven strategies while spearheading AI-driven content innovation.During her decade-long tenure at Mars, Jess has made transformative impacts across Pet Nutrition, Digital Technology, and Mars Snacking. From scalable B2B/B2C advancements in Royal Canin to pioneering a virtual Trick-or-Treating app during COVID, she is currently driving One Demand towards agile methodologies, leveraging accelerated testing and Dynamic Creative Optimization for Mars Snacking's performance marketing.Jess values building authentic relationships with colleagues and agency partners to inspire championship and program adoption, develop emerging leaders, and accelerate workplace change. She is passionate about mentoring individuals in their career growth and believes in recognizing and celebrating peers' achievements. Above all, she is dedicated to living a purpose-driven life focused on well-being, curiosity, learning, and continuous development. Jess strives to maintain a balanced lifestyle that includes healthy eating, movement, meditation, rest, and inspiration.Specialties: Digital & Performance Marketing, Digital Marketing Strategy, Digital & Business Transformation, Marketing Leadership, Business Case Development, Global Perspective, Global Leadership, Digital Marketing Innovation, Marketing Technology, Ecosystem Product Management, Project & Program Management, eCommerce, B2B, DCom, Organizational Leadership, Stakeholder Management, Change Management, Networking

Jess Smith's Current Company Details
Mars

Mars

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A bold and innovative digital marketing strategist, leading business transformation with authenticity and insatiable curiosity
Jess Smith Work Experience Details
  • Mars
    Global Sr. Director Content Transformation
    Mars Jun 2024 - Present
    Mclean, Virginia, Us
    • Leading the D30 Global Network for Content, I drive strategic initiatives to simplify, digitize, and automate Mars Snacking in line with our "30 by 2030" goals. I partner with GXO regional experts and the D30 team to design and implement future-ready processes, ensuring 80%-90% process standardization and enhanced associate and partner experiences.• Integrating our Dynamic Content Ecosystem, I upgrade our Digital Asset Management (DAM) and Marketing Resource Management (MRM) technologies, leveraging Gen-AI for efficient content management. I engage with leadership, D30 process sponsors, and external partners to champion progress and ensure successful deployment of new processes.
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  • Mars
    Global Sr. Director Performance Marketing & Transformation
    Mars Oct 2022 - May 2024
    Mclean, Virginia, Us
    • Established a global COE and team to train, scale, and roll out One Demand Performance Marketing capabilities across our regions. I oversaw remote and global agency teams which evolved, transformed, and upskilled our valued Associates, enabling them to work in a data-driven agile approach, accelerating learnings up to 150%.• Led next-gen capabilities and transformation for Marketing, surveying the landscape to keep our digital MarTech ecosystem and practices relevant, and attractive for up-and-coming digital marketing talent. We enabled Dynamic Creative Optimization (DCO) capabilities across multiple regions, including beloved brands Orbit®, SNICKERS®, M&M'S® and Dove®. We also started the journey to build a Digital Content Ecosystem (DCE), leveraging the power of AI to automate workflows and create Gen-AI content to drive content efficiency, effectiveness, relevancy, and improved ROI and conversion with our consumers.
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  • Mars
    Global Digital Demand Transformation Director Mars Wrigley
    Mars Nov 2020 - Oct 2022
    Mclean, Virginia, Us
    • Chaired the Digital Demand SteerCo (DDCS), which governed our transformation programs and functions, delivering a digital transformation roadmap. This forum busted silos by empowering our executive leadership to seamlessly connect, deepening sponsorship and the connectivity of our transformation journey across the demand functions (including Marketing & Media, Data & Analytics, Digital Technology, Omnichannel, Sales and Brands), leading us to pursue a One Demand vision. • Approaching our transformation roadmap with enterprise and scale, I brought together cross-functional teams, agency partners, and regions to strategically tackle our 3-year future-state marketing challenges holistically, to deliver long-term objectives and a unified vision, focused upon value creation. • This approach also streamlined our budget planning process and prioritization across demand functions, whilst also creating a heightened desire for Performance Marketing and a One Demand organization.
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  • Mars
    Chief Of Staff
    Mars Oct 2019 - Nov 2020
    Mclean, Virginia, Us
    • Led strategic initiatives to support the CDO and Digital Technologies Leadership Team (DTLT), building relationships with executive and senior business stakeholders across the globe, segments, and regions. Networked with external partners to create immersive experiences, which sparked disruption in ways of working, unlocked speed, and agility, generated new strategic partnerships, and encouraged the team to start first with the consumer, and business problem.• Program work included Co-Master of Ceremonies for the 2020 Mars Digital Partner Summit, partnering with Microsoft and McKinsey to produce the Mars 2025 Digital Vision video, creation and management of the SayThanksWithSNICKERS D2C campaign for COVID, leading experience, research, user centricity, and UAT for the TREAT TOWN app, and Mars AI Festival planning activities.
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  • Mars
    Global Head Of Digital Integration Demand
    Mars Jan 2019 - Oct 2019
    Mclean, Virginia, Us
    • Influenced and built a strategic network of partnerships with key stakeholders, empowering business segments to execute their digital strategies and achieve impactful results. Served as the face of the Integration Hub, a stage gate guardian, and communicator for the team, demonstrating the value and speed-to-market of reusable APIs. Managed backlog of demand for API creation and business transformation changes, including high-level requirement analysis, project prioritization, qualification and governance on reusability.
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  • Royal Canin
    Ebusiness Pmo Manager
    Royal Canin Apr 2018 - Jan 2019
    Aimargues, France, Fr
    • Directed implementation of Royal Canin US Order Management System (OMS) program, which delivered strategic capabilities required to obtain 2020 growth targets, enabling the US brand to grow to $1B. This unlocked key functionality including: back order, subscription, intelligent routing, and established an ordering platform for the contact center, paving the way for D2C enablement.
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  • Royal Canin
    Marketing Pmo Manager
    Royal Canin May 2017 - Apr 2018
    Aimargues, France, Fr
    • Managed a team of direct reports who oversaw large project initiatives including: annual AKC show, yearly Joint Business Partnership, product commercialization, and large marketing campaigns, collaborating closely with internal stakeholders and agency partners. Created processes and overall governance for US Marketing and eCom initiatives.
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  • Royal Canin
    Ecommerce Project Manager
    Royal Canin Jun 2015 - May 2017
    Aimargues, France, Fr
    • Enhanced and optimized newly integrated eCommerce platform and CMS. Established business & IT protocols, processes and efficiency improvements, and strategic roadmap planning with Royal Canin senior leadership and stakeholders. Managed work streams with various levels of the business and partners, collaborating with internal, remote, outsourced and offshore development teams.
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  • Issg
    Ecommerce Project Manager
    Issg Oct 2014 - May 2015
    • Senior Project Manager who led transformation projects for Royal Canin's B2B and consumer websites. Established business and IT protocols for site launch, including back-up and rollback planning, disaster recovery, data privacy, governance, hypercare and testing.
  • Meridian Ecommerce
    Sr. Project Manager, Ecommerce
    Meridian Ecommerce Feb 2012 - Oct 2014
    St. Louis, Missouri, Us
    • Managed eCommerce web-based applications and projects, the launch, implementation and run of websites and shopping carts, and the creation of change management and QA/UAT processes.• Oversaw application development projects for external clients in various categories including consumer electronics, industrial electronics and AI. Collaborated with all levels of clientele including c-suite; directed internal, remote, and offshore development resources. Managed full SDLC in agile.
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  • Adaptive Solutions Group
    Project Manager - Consultant For Meridian Ecommerce
    Adaptive Solutions Group Feb 2012 - May 2012
    St Louis, Missouri, Us
    • Stood-up repeatable SDLC processes, deployment schedules and protocols, established a product backlog with clients and quantified/negotiated reconciliation efforts with clients after a challenging website launch.• Led integration projects for eCommerce platform enhancements including: bundling promotion functionality, Square Trade, BazzarVoice questions and Answers and early adopter functionality, and Strands enhancements.
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  • Ytb
    Project Coordinator | Uat Coordinator | Executive Administrator
    Ytb May 2007 - Jan 2012

Jess Smith Education Details

  • Lindenwood University
    Lindenwood University
    Master Of Business Administration (Mba)
  • Lee University
    Lee University
    Psychology | Business Administration Minor | Religion Minor

Frequently Asked Questions about Jess Smith

What company does Jess Smith work for?

Jess Smith works for Mars

What is Jess Smith's role at the current company?

Jess Smith's current role is A bold and innovative digital marketing strategist, leading business transformation with authenticity and insatiable curiosity.

What is Jess Smith's email address?

Jess Smith's email address is je****@****fem.com

What schools did Jess Smith attend?

Jess Smith attended Lindenwood University, Lee University.

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