Jess Smith Email & Phone Number

Mclean, Virginia, Us

• Leading the D30 Global Network for Content, I drive strategic initiatives to simplify, digitize, and automate Mars Snacking in line with our "30 by 2030" goals. I partner with GXO regional experts and the D30 team to design and implement future-ready processes, ensuring 80%-90% process standardization and enhanced associate and partner experiences.• Integrating our Dynamic Content Ecosystem, I upgrade our Digital Asset Management (DAM) and Marketing Resource Management (MRM) technologies, leveraging Gen-AI for efficient content management. I engage with leadership, D30 process sponsors, and external partners to champion progress and ensure successful deployment of new processes.

Mclean, Virginia, Us

• Established a global COE and team to train, scale, and roll out One Demand Performance Marketing capabilities across our regions. I oversaw remote and global agency teams which evolved, transformed, and upskilled our valued Associates, enabling them to work in a data-driven agile approach, accelerating learnings up to 150%.• Led next-gen capabilities and transformation for Marketing, surveying the landscape to keep our digital MarTech ecosystem and practices relevant, and attractive for up-and-coming digital marketing talent. We enabled Dynamic Creative Optimization (DCO) capabilities across multiple regions, including beloved brands Orbit®, SNICKERS®, M&M'S® and Dove®. We also started the journey to build a Digital Content Ecosystem (DCE), leveraging the power of AI to automate workflows and create Gen-AI content to drive content efficiency, effectiveness, relevancy, and improved ROI and conversion with our consumers.

Mclean, Virginia, Us

• Chaired the Digital Demand SteerCo (DDCS), which governed our transformation programs and functions, delivering a digital transformation roadmap. This forum busted silos by empowering our executive leadership to seamlessly connect, deepening sponsorship and the connectivity of our transformation journey across the demand functions (including Marketing & Media, Data & Analytics, Digital Technology, Omnichannel, Sales and Brands), leading us to pursue a One Demand vision. • Approaching our transformation roadmap with enterprise and scale, I brought together cross-functional teams, agency partners, and regions to strategically tackle our 3-year future-state marketing challenges holistically, to deliver long-term objectives and a unified vision, focused upon value creation. • This approach also streamlined our budget planning process and prioritization across demand functions, whilst also creating a heightened desire for Performance Marketing and a One Demand organization.

Mclean, Virginia, Us

• Led strategic initiatives to support the CDO and Digital Technologies Leadership Team (DTLT), building relationships with executive and senior business stakeholders across the globe, segments, and regions. Networked with external partners to create immersive experiences, which sparked disruption in ways of working, unlocked speed, and agility, generated new strategic partnerships, and encouraged the team to start first with the consumer, and business problem.• Program work included Co-Master of Ceremonies for the 2020 Mars Digital Partner Summit, partnering with Microsoft and McKinsey to produce the Mars 2025 Digital Vision video, creation and management of the SayThanksWithSNICKERS D2C campaign for COVID, leading experience, research, user centricity, and UAT for the TREAT TOWN app, and Mars AI Festival planning activities.

Mclean, Virginia, Us

• Influenced and built a strategic network of partnerships with key stakeholders, empowering business segments to execute their digital strategies and achieve impactful results. Served as the face of the Integration Hub, a stage gate guardian, and communicator for the team, demonstrating the value and speed-to-market of reusable APIs. Managed backlog of demand for API creation and business transformation changes, including high-level requirement analysis, project prioritization, qualification and governance on reusability.

Aimargues, France, Fr

• Directed implementation of Royal Canin US Order Management System (OMS) program, which delivered strategic capabilities required to obtain 2020 growth targets, enabling the US brand to grow to $1B. This unlocked key functionality including: back order, subscription, intelligent routing, and established an ordering platform for the contact center, paving the way for D2C enablement.

Aimargues, France, Fr

• Managed a team of direct reports who oversaw large project initiatives including: annual AKC show, yearly Joint Business Partnership, product commercialization, and large marketing campaigns, collaborating closely with internal stakeholders and agency partners. Created processes and overall governance for US Marketing and eCom initiatives.

Aimargues, France, Fr

• Enhanced and optimized newly integrated eCommerce platform and CMS. Established business & IT protocols, processes and efficiency improvements, and strategic roadmap planning with Royal Canin senior leadership and stakeholders. Managed work streams with various levels of the business and partners, collaborating with internal, remote, outsourced and offshore development teams.

• Senior Project Manager who led transformation projects for Royal Canin's B2B and consumer websites. Established business and IT protocols for site launch, including back-up and rollback planning, disaster recovery, data privacy, governance, hypercare and testing.

St. Louis, Missouri, Us

• Managed eCommerce web-based applications and projects, the launch, implementation and run of websites and shopping carts, and the creation of change management and QA/UAT processes.• Oversaw application development projects for external clients in various categories including consumer electronics, industrial electronics and AI. Collaborated with all levels of clientele including c-suite; directed internal, remote, and offshore development resources. Managed full SDLC in agile.

St Louis, Missouri, Us

• Stood-up repeatable SDLC processes, deployment schedules and protocols, established a product backlog with clients and quantified/negotiated reconciliation efforts with clients after a challenging website launch.• Led integration projects for eCommerce platform enhancements including: bundling promotion functionality, Square Trade, BazzarVoice questions and Answers and early adopter functionality, and Strands enhancements.

Master Of Business Administration (Mba)

Bachelor'S Degree, Psychology | Business Administration Minor | Religion Minor