Jess Tan Email & Phone Number

Singapore

Singapore

Singapore

• Developed international product and marketing strategy for school and consumer education products to meet market needs and to support financial goals of regional business units. • Launched 6 consumer education product brands with over 300 titles in 5 key markets, and launched key math product and achieved adoption by schools in 20 countries in first year of release. • Developed new products with editorial team and regional sales and marketing teams, managed and extended product life cycle of education products to maximise return on investment.• Created product branding, global marketing materials, training materials and conducted product trainings for regional sales and marketing teams and distribution partners. • Developed content and digital marketing strategy for school and consumer education products.• Worked closely with regional sales and marketing teams for product launches, localisation of global marketing materials and participation in education conferences, trade fairs and consumer events.Key markets: Asia, Oceania, Latin America, Africa and Middle East

Singapore

• Developed strategic business plan for start-up as sole distributor of LEGO Education in Singapore. • Created marketing materials, planned and executed campaigns, secured school adoptions.• Managed strategic partners, organised participation in events to raise profile of LEGO Education.Key partners: Singapore Science Centre, National Library Board and Housing & Development Board

Singapore

• Developed and implemented branding and marketing strategy to achieve financial goals.• Developed and launched new products with editorial team, sales team and distribution partners.• Led creation of marketing materials, oversaw campaigns, organised participation in education conferences, trade fairs and consumer events in Singapore, United States, Frankfurt and Abu Dhabi.Key markets: Singapore, United States, Indonesia, Philippines and Chile

Singapore

• Co-chaired curriculum modules, created and delivered curriculum using Problem Based Learning.• Managed industry partners, planned and organised student co-curricular activities.• Conducted research on youth entrepreneurship and usage of eye tracker for advertising evaluation.

Singapore

• Developed strategic business plan, held profit and loss responsibility, exceeded revenue targets.• Evaluated business environments, identified distribution partners, negotiated deals, launched and achieved 100% market penetration for digital content business in 5 key markets.• Provided brand stewardship to digital content distribution partners and advertising agencies, oversaw product development and marketing communications to ensure consistent branding.• Planned, secured sponsorships and managed key product launches and marketing campaigns with distribution partners, Disney business lines and Disney corporate alliance partners.• Developed and managed all Disney business lines websites and digital marketing campaigns in South East Asia, including Disney Channel, Disney Mobile, Disney Live Show and Disney Toontown.Key markets: Singapore, Malaysia, Thailand, Indonesia and Philippines

Singapore

• Developed strategic business plan, held profit and loss responsibility, achieved revenue targets.• Managed day-to-day operations, oversaw sales, design, programming and administrative teams.• Prepared and pitched proposals, secured new clients for multi-lingual corporate websites, employer branding and career websites, web based systems and digital marketing campaigns.• Managed regional clients, planned and managed project deliverables, schedules and budgets.Key accounts: FedEx Asia Pacific, Motorola Singapore, BBDO Singapore and TMP Worldwide Singapore

Singapore And United States

• Prepared and pitched proposals, secured new clients for business-to-business e-commerce system, achieved sales targets.• Managed clients, coordinated client trainings and e-commerce system implementations.• Organised trade events and participations in trade fairs in Singapore and New York.• Stationed in New York for 6 months, involved in establishing business, conducted in-house training.Key accounts: DBS Bank, ST Electronics, SMRT Corporation and Singapore Press Holdings