Senior Manager, Paid Social
Current•Lead the Paid Social team for Hulu Originals and Onyx including oversight on 22+ yearly campaigns, team of managers, paid social agency and social platform partners•Cultivate relationships with Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, Tumblr and X•Bring in new platforms for Hulu First advertising and drive innovative learning agendas to see an average of 222% lift in tune-in via Samba TV studies and +6 Brand Lift Study across campaigns•Execute custom social units across platforms that continuously exceed benchmarks and show strong CTR growth and engagement