Jessica Phelps Email & Phone Number

Santa Monica, CA, US

• Lead the Paid Social team for Hulu Originals and Onyx including oversight on 22+ yearly campaigns, team of managers, paid social agency and social platform partners
• Cultivate relationships with Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, Tumblr and X
• Bring in new platforms for Hulu First advertising and drive innovative learning agendas to see an average of 222% lift in tune-in via Samba TV studies and +6 Brand Lift Study across campaigns
• Execute custom social units across platforms that continuously exceed benchmarks and show strong CTR growth and engagement

Seattle, WA, US

• Lead re-branding initiatives across key marketing channels including launching digital marketing and social media strategy, lifecycle and email branding and in-app advertising.
• Develop and manage relationships with game developers on marketing initiatives and awareness and adoption of our content, products, and services with our 3rd party developers/apps.
• Partner closely with other marketing team members, product managers, solution architects, business intelligence, finance, and business development teams to achieve business goals, create synergies and optimize workflows.
• Research the competitive landscape and identify gaps and needs for optimizations across marketing channels.

Burbank, California, US

• Lead recruiting new organic and paid digital partnership opportunities and technology initiatives and integrations for ABC Network
• Develop and maintain relationships with digital platforms including YouTube/Google, Facebook/Instagram, Snapchat, TikTok, Pinterest, Reddit, Buzzfeed, Spotify, TripAdvisor, etc.
• Lead and execute 360 digital marketing and social media strategy and multi-million dollar paid campaigns for ABC Network shows and specials such as American Idol (Nielsen #1 social broadcast series), Dancing with the.
• Manage support team of coordinators, specialists and strategists both internally and from external agencies to create/execute digital creative, editorial calendars for social media platforms and marketing strategy.
• Partner with cross-divisional and synergy teams at Disney/ABC and production company executives/producers on marketing campaigns and integrated activations for ABC Primetime shows & specials

Burbank, California, US

• Managed social media marketing strategy, voice and tone for ABC primetime shows & specials official social pages for shows such as Grey’s Anatomy, Scandal and How to Get Away with Murder and launched TGIT brand
• Develop and onboard talent asset tracking and sharing app HailTo to improve team workflow and revolutionize asset sharing at ABC and Disney

Burbank, California, US

• Maintained ABC’s show social media platforms (150M+fans)
• Created and designed videos, graphics and GIF assets for social platforms
• Assembled and researched monthly social analytical reports for pages
• Live tweeted and engaged daily on behalf of primetime ABC shows and specials

• Produced live-action and animated short films, commercials, music videos, documentaries and digital content
• Reviewed scripts and cultivated relationships with writers and producers
• Implemented all production elements including logistics, casting with SAG- AFTRA, budgeting, scheduling, planning, hiring personnel, equipment and prop house rentals, online marketing, location scouting, obtaining.
• Supervised post-production and creative output

Glendale, CA, US

• Worked with department supervisors, producers & directors on an animated feature film "Home" to manage and integrate art with modeling, surfacing, layout and animation
• Updated digital assets including legal and department and inputed shot details into production tracking database
• Produced film work-flow updates and meeting notes to aid producers to keep film on budget and schedule
• Assembled concept, character and story art including pitches for product marketing for film, recording sessions for actors, meetings with executives and visual references for composer

Upper Mount Gravatt, Queensland, AU

• Conducted PR, advertising and media research while executing marketing campaigns for clients
• Worked as production assistant, including camera operation, on commercials, photoshoots and convention displays
• Developed marketing strategies for executives and accounts utilizing case study and research findings
• Worked with the in-house graphic design department to create campaigns and advertisements

• Wrote press releases and blogs, assisted with research, edited editorials, and helped manage social media for clients
• Assisted with event planning research and implementation

• Coordinated and filmed interviews, events, guest speakers and various functions

Paris, Ile-de-France, FR

• Production assistant for freelance and commercial work (Orbit, Olay, Target), webisode and Michel Gondry directed music video
• Supported projects through creative research and script coverage
• Provided administrative support to accounts payable, purchase order organization, editorial and development

Master Of Business Administration - Mba

B.F.A Film Production And B.A Public Relations And Advertising

Education record