•Guided solutions for critical components such as the landing page, Charity Profile, Fund and Search page by collaborating with the user research team, to boost in user retention rates.•Collaborated closely with stakeholders and the development team to align design strategies with business goals, ensuring a seamless integration of user experience and functionality.•Spearheaded comprehensive product design initiatives as the lead at Do Good Points, overseeing all aspects of design tasks.•Regularly presented design concepts and updates to stakeholders, incorporating feedback to iteratively refine designs and align with evolving project objectives.•Create graphic design solutions.

Revamp the company's landing page, focusing on strategic content development to accurately convey the company's identity and key messages to users, thereby enhancing user engagement and bolstering brand recognition.

•Conceptualized and delivered design solutions for product payment process flows, translating ideas from wireframes to high-resolution mock-ups tailored to diverse markets and devices.•Fostered close collaboration with stakeholders, product designers, and developers to align design strategies with business objectives, ensuring a cohesive and user-friendly payment experience.•Actively engaged in whiteboard sessions, contributing insights and ideas to brainstorming sessions that shaped the direction of payment process design.

•Lead design and conceptualization of intuitive UI solutions for the Promota digital signage app, contributing to an enhanced user experience and visual appeal.•Actively participated in user testing sessions, gathering valuable insights to refine and optimize the app’s usability and functionality based on real user feedback.•Managed and designed brand collateral across diverse media channels, maintaining brand consistency and elevating the visual identity of the Promota app.•Create graphic design solutions.

•Provided support to the alumni services team through adept web design, showcasing an intuitive understanding of user experience and engagement.•Produced visually infographics, elevating the representation of data and information for effective communication to the target audience.•Led the creation of storyboards, demonstrating a strategic approach to visual storytelling that enhanced the impact of alumni-related content.

Website design. Created brand, digital, and print assets. Packaged Keynote/Powerpoint presentations.

Create branding assets for web, print and animation. Design presentation decks for clients in InDesign, power point, and keynote.