Jessalyn Pechie Email & Phone Number

Victoria, British Columbia, Canada

Victoria, BC

Victoria, BC

• Oversee all content for social media channels, email marketing, blogs and all other digital content
• Continually assist in growing the brand through the creation of content that improves reach, awareness and engagement across multiple channels.
• Responsible for managing the content pipeline, including organizing, tagging and scheduling of stories for distribution across multiple channels
• Develop a strategic content plan and liaise with international travel writers and photographers to create content for engaging, compelling blog posts, website copy, emails, social media posts and brand collateral
• Ensure brand consistency (concepts, copy, tone) on all projects and deliver key messages for users at each stage of the sales funnel
• Manage the social media and content calendar while staying on top of trends and best practices for posts and Instagram stories

London, United Kingdom

• Responsible for driving the development and management of social media, email marketing and content marketing programs for the groups 115+ hotels worldwide
• Part of a small and dynamic team responsible for developing and implementing an online acquisition and demand generation strategy for the brand
• Manage the brand's online presence by creating and overseeing content across all digital channels
• Plan and implement multiple global sales and campaigns across the brand channels
• Manage several external agencies to develop and modify strategy to suit business needs
• Manage various agency relationships to deliver strategic goals

Whistler

• Responsible for all print and web based advertising
• Write and distribute press releases for the resort
• Write and design all in house printed materials providing information on all hotel amenities, activities, menus and events
• Provide weekly ads in local newspaper
• Maintain an up-to-date website
• Launched a separate website for our restaurant

• Assisted 12 different managers based in Whistler, Vancouver, Chicago and New York
• Responded to Requests for Proposals, created proposals and prepared sales contracts for various sales managers
• Corresponded with various departments to organize site inspections of the resort for potential and definite group planners
• Was responsible for answering phones and deal with incoming sales and catering leads
• Checked and actioned emails for managers when they are out of office
• Provided coverage for the catering coordinator

Bachelor Of Commerce (Bcom), Entrepreneurship/Entrepreneurial Studies

Diploma, Hotel, Motel, And Restaurant Management