• Operational and strategic management of social media accounts for Letterpress PLAY Facebook, Twitter, Instagram, and Pinterest• Developing and implementing email marketing campaigns• Assisting Wholesale and SEO Manager to fulfill lead targeting • Conducting data research to inform SEO strategy and ad spending• Creating content for marketing materials• Creating systems to ensure an organized flow of social media content to market• Overseeing the maintenance of social media systems data, forms, files, and reports in accordance with company policy and procedures• Working with local businesses and nonprofits to create co-branding opportunities• Promoting Letterpress PLAY events and tradeshows

• Designing and posting original content on social media • Planning, promoting, and hosting 2+ monthly events for a 132-unit apartment complex• Building and improving community relationships to improve resident engagement and retention• Managing monthly budget for events and community outreach• Reporting on monthly program KPIs such as event engagement and performance

• Designed on-brand graphic design content using Adobe Illustrator and posted across social media to connect businesses with customers • Fulfilled the strategy, design, copywriting, and scheduling components for 18 to 20 unique small businesses daily• Researched and implemented marketing and design trends to increase businesses’ social media engagement and customer bases• Selected from team for specialized customer-facing role to receive, respond to, and implement feedback regarding content and strategy• Consistently exceeding criteria scores on design, strategy, and copy QA reports

My online store Jessamy Shop is a versatile and simplistic apparel brand designed to bring a touch of beauty to everyday basics. • Proactively developed and implemented best practices in social media spaces such as Pinterest, Instagram, and Facebook • Continually conducted consumer research to respond to emerging e-commerce market trends• Experience in Facebook Ads Manager, Shopify, and content marketing calendar apps • Performance-based content creation including social, email, website content, photo, and video

• Worked alongside the Texas A&M Division of Marketing and Communications in developing, implementing, and representing Texas A&M at SXSW in Austin, TX• Researched and designed data collection system using RFID technology• Analyzed and presented data post-SXSW to Texas A&M's Marketing department to formulate strategy and key insights moving forward

• Oversaw social media analytics and content creation on Pinterest, LinkedIn, Facebook, & Instagram• Gained proficiency in social media marketing planning and paid social campaigns • Collaborated with team in event planning and campaign management• Coordinated and implemented company donations to organizations

• Worked alongside teachers in educating 4 classes of 20 students in math, science, and reading• Explained complex concepts using easy-to-understand terms

• Priced and sold merchandise, managed gym decor• Taught 100+ children ages 9 months-13 years of age in various gymnastic techniques • Maintained monthly class payments and class registration

• Assisted Director of Marketing with administrative assignments • Maintained data-entry and dealt with both paper and electronic documents in terms of sorting and placement • Fulfilled promotional packaging