Jess Barron Email & Phone Number

Santa Monica, California, US

• Oversee content for SimplePractice.com and the therapist directory at MeetMonarch.comSimplePractice is the industry-leading practice management and electronic health record (EHR) SaaS platform providing HIPAA-compliant.
• Built content function from the ground up, including hiring a world-class team and communicating the value cross-functionally to leaders and executives across the company.
• Develop goals and KPIs for all content programs and channels tied to overall business objectives.
• Analyze marketing data to assist with the development of the year-ahead content plan.
• Supervise and oversee writers and editors to ensure that the content is created according to the overall strategy and brand and business objectives.
• Create and present weekly and monthly business review reports using data from Google Analytics, Mixpanel, and Tableau to demonstrate content channel's effectiveness in driving business levers.

Santa Monica, California, US

Oversee mental health and wellness content for SimplePractice's therapist directory, MeetMonarch.com, which has searchable profiles for more than 100,000 therapists nationwide.We also provide science-backed articles and resources to demystify and democratize mental health for everyone.SimplePractice is the industry-leading practice management and.

• Collaborated with small cross-functional team of stakeholders across executives, product, engineering, and design to conceptualize and launch new sleep wellness website, Sleep.com, on time in August 2020.
• Developed and drove integrated cross-channel content strategy that built audience from zero to millions of visitors in 10 months.
• Assigned, wrote, and edited science-backed digital content (including videos, podcasts, infographics, interviews, and app content) about the science of sleep.
• Curated and sourced freelance writers, influencers, and photographers specializing in health, fitness, design, and tech.
• Created staffing plan and hired team from Healthline/Greatist, and Discovery Network.
• Worked with cross-functional team to conceive and create 8 DAYS TO 8 HOURS, an 8-day video program to help people get better sleep.

Remote, US

• Defined and oversaw a holistic marketing, content, and social media strategy for Hipcamp, a global Series B two-sided marketplace with a mission to get more people spending time outdoors through camping, glamping, and.
• Led all aspects of Hipcamp's content and social media initiatives, including brand voice and messaging, PR, social media, articles, photography, videos, paid acquisition, and live events.
• Developed and honed editorial focus, editorial voice, content calendar, and content distribution plan.
• Hired and coached a world class team that educates and empowers a diverse global audience of millions of people to find increased wellness and happiness outdoors.
• Prioritized, assigned, wrote, and edited camping and hosting articles and regional information.
• Worked closely with ops and data analytics teams to ensure content drove growth and achieved objectives.

Santa Monica, California, US

• Oversaw and defined holistic science-backed marketing strategy to increase awareness, engagement, and subscriptions for Headspace, a leading meditation app.
• Led team in prioritizing, planning, assigning, and publishing social media, white papers, long form research, blog posts, SEO articles, and email content campaigns.
• Worked with localization team to manage translation and launch of all articles and website content for German and French-language audiences on deadline.
• Collaborated closely with product, engineering, and design leads to A/B test new features, including a new mobile sign-up flow which improved conversion 150%.
• Obsessively measured performance data and adjusted strategy to achieve and surpass goals.

Santa Monica, CA, US

• Responsible for the overall brand, content, social media, site, email newsletter, video, subscription-based mobile app and community experience for LIVESTRONG.COM.
• P&L management and brand spokesperson (overseeing editorial, social media, and video) for LIVESTRONG.COM, a large-scale Webby-Award-winning healthy living website with over 32 million monthly visitors (comScore, Jan..
• Led the site through nine consecutive quarters of year-over-year traffic growth achieved through content and marketing strategy, new video series, nationwide events, social influencer relationships, social media.
• Increased revenue year-over-year for eight consecutive quarters, due to product optimizations, improved app subscription revenue and new branded content sponsorships and influencer-led campaigns and events with brands.
• Created and executed brand awareness events strategy including The Stronger Weekend, a healthy living and workout event at The Rose Bowl with over 1,500 attendees headlined by Jillian Michaels, Cassey Ho, Autumn.
• LIVESTRONG's Mobile Food Tracker App MyPlate for iOS won a 2018 Webby Award for app design and functionality. Plus, LIVESTRONG.COM was named a 2018 Webby honoree in the lifestyle website category.

Santa Monica, CA, US

• Oversaw the overall content, social media, email newsletter, video and community experience for LIVESTRONG.COM.
• Consistently grew YOY sessions driven to site from email newsletters, Pinterest and Facebook by over 150% YOY by developing a content strategy that attracted a loyal mass audience.
• Set team priorities by tracking impact and performance of content initiatives based on engagement, traffic and revenue.
• Recruited and managed top talent, including over 150 health, fitness and nutrition writers and influencers.
• Collaborated with GM and VP of Product to conceptualize, cast, create and oversee video production for STRONGER.com, an 8-week video workout program with over 15 million combined views on-site and on YouTube.
• Conceptualized, staffed and oversaw video production for several successful video series including "Simple Healthy Eats," a healthy recipe series with over 20 million video views on Facebook alone.

El Segundo, CA, US

• P&L responsibility for Team Beachbody Club, a subscription-based fitness motivation and support website with over 2 million members and $20 MM annual revenue.
• Drove content strategy, content programming, social media, and community management to highlight Beachbody's popular trainers and workout programs, healthy recipes and weight loss success stories.
• Oversaw team leading live monthly video chats with Beachbody trainers including Tony Horton and Shaun T.
• Responsible for tracking and reporting performance of web content and features based on traffic, user and Coach feedback and revenue.
• Devised and defined detailed product requirements for innovative site features, including Fit Club Finder, Meal Planner and Fitness Tracker.
• Monitored subscription numbers, churn rates, click-through rates and content performance using custom reporting dashboards and Google Analytics in order to optimize audience engagement.

• Reporting to the CEO, responsible for defining content strategy, social media strategy, and overall online customer experience for this online social video community for an Xbox Kinect game series, from conception.
• Worked with senior management to develop and implement the company's content strategy from the ground up.
• Defined the tone, voice, and personality of Yoostar.com.
• Drove programming calendar and weekly clip production schedule based on user requests and feedback. Over 300 movie scenes were available on Yoostar.
• Grew Yoostar community engagement with the site and product through identifying top user-created videos and highlighting them on-site and via social media.
• Analyzed web traffic statistics to optimize usage and DLC sales on Yoostar.com.

Sunnyvale, CA, US

• Oversaw defining the journalistic original content creation for Yahoo! News, at the time the #1 news site on the Internet with over 40 million unique monthly visitors (comScore, Sept 2008).
• Directed the daily work of twenty-two editors and producers based in Santa Monica, Sunnyvale, Chicago, and New York City, shaping direction and editing journalistic news content on a 24x7 news cycle.
• Supervised the launch and daily programming of Good Morning Yahoo!, a daily morning news video show earning $5M annual revenue.
• Drove programming and feature set for Yahoo!'s 2008 presidential elections coverage, found at http://elections.yahoo.com.
• While News Director, Yahoo! News landed and published the first ever online-only video interview with President George W. Bush – the first of its kind – which broke Yahoo! News’ record of video streams at over 5.
• Collaborated with product managers, user research experts, and marketing team to create and enhance online features that increase customer satisfaction and user engagement.

Sunnyvale, CA, US

• Oversaw editorial programming of the Featured module on Yahoo.com, the most visited site on the Internet with over 140 million monthly unique visitors (comScore, March 2008).
• Directed the daily work of eleven producers based in Santa Monica, Sunnyvale, and Dallas, programming news, entertainment, video, sports, and lifestyles content on a 24x7 news cycle.
• Increased CTR to more than 350 percent YOY growth
• Defined Yahoo’s front page video strategy. (Yahoo! is #1 on the Internet in monetized video streams).
• Hired national-caliber talent; team includes hires from AOL, Hollywood Reporter, and People.
• Guided the team to develop news judgment, headline writing, and content packaging skills.

Sunnyvale, CA, US

• Led team of eight editors programming news and video content for Yahoo’s broadband portals (AT&T Yahoo! and Verizon Yahoo! in the U.S., and Rogers Yahoo! in Canada) with an audience of over 12 million paying subscribers.
• Created programming philosophy for the Today module, an editorially-programmed module with the highest click-through rate (7%) and user engagement rate on the Yahoo! network.
• Success of editorially-programmed broadband Today module influenced the redesign of yahoo.com in 2006 and inspired the creation of the yahoo.com Featured module.
• Developed and implemented broadband content strategy, including creating popular original content offerings (AT&T Yahoo! Blog and weekly Yahoo! Top 5 in partnership with ABC News) for Yahoo's broadband portals.
• Worked with product managers, engineers, and designers to plan new features, including inline video, the Quick Picks video module, a redesign to the Today, and the creation of a new content management system.

Redmond, Washington, US

• Led cross-functional teams to create user interfaces for interactive TV DVR products.
• Devised and prioritized features based on research, consumer feedback, usability testing and business requirements.
• Wrote detailed product specifications.