Jessica Becker Email & Phone Number

Omaha, Ne, Us

• Led and directed the User Experience (UX) Visual Design and UX Design teams within the business segment.• Oversaw the production of digital design assets for various purposes, including marketing campaigns, websites, landing pages, and emails.• Collaborated with cross-functional teams to conceptualize, design, and produce digital assets and innovative user experiences for web, and mobile platforms.• Mentored and guided the UX teams, aligning individual and team goals with the enterprise strategy.• Established and managed relationships with key stakeholders, including product owners, business teams, and technology partners, to deliver user-centered design solutions and achieve business objectives.• Coordinated with the project management team to allocate resources effectively and ensure successful project completion.• Provided training opportunities for the team to enhance their skills and ensure compliance with the latest digital accessibility guidelines.• Guided digital design efforts across the business segment, driving consistency and quality

Kent, Ohio, Us

Serving as an adjunct instructor for the UXD master's program at Kent State University. Classes include Intro to UXD Principles, Interaction Design I & II, Usability I & II, Information Architecture I & II, Accessibility, UXD Leadership & Portfolio.

Cleveland, Oh, Us

Cleveland, Oh, Us

• Directed the research, visual design and development of multiple university websites including the redesign of case.edu.• Through oversight of visual design, content creation and website development, led the creation of degree-focused landing pages that leverage personalization based on user interactions to drive engagement and, ultimately, enrollment.• Created a design system to help standardize website components.• Manage end-to-end communications in Slate for graduate and professional marketing enrollment campaigns—from establishing a process for submitting requests to assigning and helping with email builds to planning the strategy for post-performance data collection, analysis and enhancement. • Working with the marketing team, develop and manage advertising campaigns, including the visual ad design. Meet with the graduate enrollment team to regularly review data, pivot when needed and help set the strategy for future campaigns to improve ROI.• Led the customized build of a Drupal 8 environment to migrate 135 websites of varying complexities from a legacy CMS to Drupal 8 within nine months. Implemented a syndication software to sync content across websites to improve the user experience and information sharing across the university. Continue to design and build new websites, with the eventual goal of moving all university websites into one CMS.• Key player on the implementation team for Salesforce Marketing Cloud. Worked with internal and vendor teams to identify data needs and establish new processes to drive the standardization of branding and accessibility of email communications. Assisted with the data integration, user onboarding and training. • Represent marketing and communications on policy-making groups, such as digital accessibility, and implementation of high-level projects, including two CRMs in the past two years.

Cleveland, Oh, Us

• Led the customized build of a Drupal 8 environment to migrate 135 websites of varying complexities from a legacy CMS to Drupal 8 within nine months. Implemented a syndication software to sync content across websites to improve the user experience and information sharing across the university. • Continue to design and build new websites, with the eventual goal of moving all university websites into one CMS.• Helped to develop the training program for Drupal 8, accessible to over 500 employees. Assisted with improving training and development of training guides, in-person help sessions and the implementation of bi-weekly Drupal Drop-Ins. • Directed the research, ux design, visual design and development of multiple university websites.• Created a design system to help standardize website components.

Cleveland, Oh, Us

Part of the University Marketing and Communication team leading the design and development of the university’s online presence.• Manage visual design, user experience, and development of main university websites.• Supervise web design and development staff to design, update, and enhance the university’s online presence, while adhering to accessibility standards. • Lead group of content strategists, ux designers, user support and developers to assists schools, departments, and programs as they move their websites into the content management system• Lead and conduct user research, including surveys, focus groups, interviews, competitive reviews and usability tests.

Evanston, Il, Us

Part of the Web Communications team that acts as an in house design agency for the university. This team is responsible for creating intuitive, accessible websites that have brand-focused visuals, reusable designs, and consistent interaction patterns.• Brainstormed, researched, tested, designed and refined user experiences within specified product requirements and deadlines.• Delivered personas, wireframes, workflow diagrams, hi-fidelity mockups, style guides, and interactive prototypes.• Acted as Project Manager on various assignments, which included managing timelines, client expectations, document specifications, and project team. Oversaw all phases of the design process from research to deployment.

Executed the initial redesign of the PLY Magazine website with goal of ensuring a cohesive user experience between website and print publication. The site acts as an e-commerce platform for individual issue sales, subscription sales, and ad sales, as well as having an active blog and social community.• Performed initial research and interviews, developed new site architecture, wireframes, element collages, visual design, and wordpress development.• Responsible for updating website content and visuals to match the quarterly release of the print publication.• Traffic measurement, collecting and interpreting the site visitor statistics.• Currently working on designing and developing the PLY Away retreat website, which will act as a place where students can get information on classes as well as register for the retreat.

Kenosha, Wi, Us

As part of the E-commerce division, the team was responsible for driving onlinerevenue through strategic email and online campaigns. • Led project to develop an e-commerce microsite for the launch of a new product line from concept to art direction to graphic execution to live functionality and post-analysis.• Designed, tested, coded, and delivered monthly email marketing for all Jockey products. Managed emails, often several at a time in various states of development. Emphasis on accuracy, timeliness and innovation as well as creativity in email marketing.• Created targeted landing pages and banner ads in support of Jockey.com catalog for SEO advertising campaigns.

Us

Worked within the Creative Design department at newspaper, and conceptualized and designed advertising solutions for individual local ads to multi-platform national campaigns.• Provided ad, brochure, and publication design for the clients of the Denver Post and Rocky Mountain News.• Assisted Department Head with managing workflow and assigning jobs for a team of nine people. Acted as design lead for the team and liaison to the sales representatives on all projects.

Part of the marketing department, responsible for the promotion of all brands within Specialty Sports, with a large focus on print advertising for high-volume Front Range locations.• Coordinated and designed advertising for a collection of 120 retail outlets operating under 25 different nameplates, including large-volume outlets such as Colorado Ski & Golf, Bicycle Village, and Boulder Ski Deals.• Implemented marketing and communication programs including online, E-mail marketing and direct mail. Managed all aspects of these programs from list acquisition and maintenance to production and tracking. Managed, designed, and maintained over 15 websites for the company.• Conceptualized, designed, coordinated and managed production of flyers, ads, brochures, logos and in-store graphics as well as numerous other promotional elements. Coordinated print production of various collateral to ensure quality, including approving proofs for accuracy and production value.

Master'S Degree, Uxd Master Of Science

Bs, Biology/Biological Sciences, General

Education record