Emphasis Media is a modern marketing agency. We work with founders, C-suite, and marketing leaders as a trusted extension of their team.Our services are curated and priced for growing brands and include:- Comprehensive digital strategy- Paid media- Email marketing- Communications - Website design- Content creationClient work includes: Meyer Sound, r.e.m. beauty by Ariana Grande, Checkr, Chegg Skills, Proto101, Vintage Souls, Blue Shield of California, Elation Health, Manifest MedEx, LANES, Bluepath Health

I operate as an extension of in-house marketing teams, filling strategic gaps in growth and product marketing expertise.Notable clients include: TripIt/Concur, Magoosh, Blue Shield of California, Picnic HealthHighlighted Results:-Continued working with SAP to provide acquisition and product marketing strategy for TripIt and Concur travel and expense products, building on my in-house experience with the company. In addition, I supported GTM efforts for localization of the TripIt app in Europe and Latin America and conducted pricing and value analyses of TripIt products for Concur's B2B Travel and Expense business.- Provided growth and product marketing strategic oversight for Magoosh (online test prep). Led audio, paid social and affiliate marketing channels encompassing media planning, creative development, vendor management, and marketing analytics. - Launched member engagement marketing efforts for Blue Shield's digital health and wellness program, Wellvolution®, helping to identify core marketing channels, implement a measurement framework and analytics foundation, and develop and test creative assets. Digital ad campaigns were tested across Google, Bing, Facebook, Reddit, LinkedIn and Pandora.

Led full-funnel marketing efforts for TripIt's consumer acquisition and growth (paid and organic). Collaborated closely with product, UX, brand and design.Highlighted Results:-Decreased digital marketing cost/acquisition by 40% and increased conversion rate by 80%, through marketing mix, CRO and creative optimization. Grew marketing program from desktop display only to encompass video, audio, mobile and app store marketing, paid social and paid search.-Collaborated with Product and UX to optimize the iOS in-app upsell experience of TripIt Pro subscription offering, resulting in a 40% increase in in-app purchase.-Led efforts to overhaul and improve marketing analytics for website, iOS and Android. Introduced multiple new tools into analytics stack, including Singular (MMP), Data.AI (competitive mobile intelligence) and a custom Data Studio report stitching together web and mobile data to report on the full-funnel, cross-device user journey.-Evolved performance marketing and brand creative, working closely with in-house design team and external branding agencies. Led projects to develop brand and product demo videos.

-Provided digital strategy & managed agency account teams in entertainment, finance, CPG verticals, with budgets up to $5MM per month-Prepared RFP responses & presentations, participate in new business pitches-Produced & led trainings on proprietary technology, SEM campaign management & strategy & industry innovations/updates across global AKQA offices-Promoted from Campaign Manager Sept. 2011, from Account Executive in July 2012, and from Sr Account Executive in July 2013 (to Account Supervisor)Client work includes: Intuit TurboTax, Wynn Las Vegas, Western Union, YouTube, Benefit Cosmetics, America's Test Kitchen

-Event planning & onsite event management for conferences, sales meetings, incentive events up to 10K attendees-Wrote & edited content for email blasts and corporate event websites-Created reporting, managed event data