• Built competitive intelligence program for cloud, data and AI, including a weekly newsletter reaching 450+ colleagues with a 40% open rate, and a flash compete update program targeting cross-functional Azure executives• Influenced decision to create a Digital Natives sales team by conducting analysis of cloud purchase journey • Researched policy organizations on responsible AI to inform Azure AI messaging strategy• Synthesized cross-organizational research to build a business case for a new cloud product for Education • Informed go-to-market strategy with key database partner by conducting interviews with engineering, sales and finance and driving cross-functional alignment • Managed MBA intern in conducting competitive analysis of the AI startup ecosystem to inform executives • Led Azure Marketing 2022 Give Campaign, executing 10 events raising $70k for charity with 82% participation

• Help Azure Infrastructure, Platform, Data & AI place the right bets for long-term revenue and market share growth. • Lead the Azure Market Brief and Azure Trend Watch, our premiere market intelligence programs geared toward understanding key macroeconomic and technology trends and opportunities.• Support Azure leadership in the strategy development for Senior Leadership (C-level) Team and Board of Directors reviews.

• Led go-to-market initiatives for Frontline Worker, Security, Hybrid Work and Education and landed sales enablement content with 100+ sellers, leading to a 20% increase in content open rate by customers in FY22 Q1. • Led planning and creation of FY22 US Surface Editorial Calendar by combining market research with content performance data and consulting with worldwide, marketing, sales and partner stakeholders.• Conducted market research and customer interviews to develop Surface Healthcare go-to-market strategy that became a global best practice, contributing to $22MM in annual US revenue.• Defined first ever US Surface Sustainability messaging strategy by leveraging efforts from other geographies and localizing messaging for the US; landed readiness sessions with 100+ sellers and partners.• Drove Surface industry messaging strategy and integration into broader Microsoft go-to-market, winning Microsoft US Marketing Excellence Award, Microsoft US Hero Award and a speaker session at Microsoft Ignite.

• Assessed market opportunity for enterprise cloud software by conducting user interviews, identifying customer needs, defining roadmap, and gaining buy-in from Product, Product Marketing, Sales, and executives.• Developed compete strategy for cloud software targeting small and medium sized businesses by using qualitative and quantitative data to prioritize competitors and establish key points of differentiation for a C-suite initiative.

• Designed go-to-market strategy by collaborating with product, app development, and sales teams for a Kickstarter campaign; surpassing $20k funding goal in under 8 hours and hitting $100K stretch goal and also donating over 600 solar lanterns to Puerto Rico disaster relief• Defined price strategy for Smart Solar Garden products by conducting market research and competitor analysis • Managed a team of three to determine PR, Facebook and Instagram strategy for new product line launch

• Drove executive digital marketing strategy decisions as lead analyst for eight external clients ranging from $300K-$12MM annual investment by authoring custom analyses, collaborating with cross-functional teams and managing Analysts on a project-basis• Executed data analysis to reveal limitations of third-party vendors in measuring Conversant digital performance, now a standard report available to all Conversant clients and increasing client retention• Performed campaign analysis that enabled Footlocker’s CFO to identify best digital vendors, and led Adidas to increase digital advertising with Footlocker from $15K to $150K, with Conversant as the sole digital partner• Spearheaded analysis demonstrating the strength of the Conversant New Buyer program and presented findings at in-person client meeting, resulting in $120K in incremental funding• Acted as Secretary of Conversant Toastmasters and mentored two members

• Drove executive digital marketing strategy decisions as lead analyst for eight external clients ranging from $300K-$12MM annual investment by utilizing Agile methodology, authoring custom analyses, collaborating with cross-functional teams and managing Analysts on a project-basis.• Created customer journey analysis by interviewing Sales, Engineering and clients and developing code in SQL, now a standard report available to all Conversant clients and increasing client retention.• Spearheaded analysis demonstrating the strength of the Conversant New Buyer program and presented findings at in-person client meeting, resulting in $120K in incremental funding.

• Utilized point-of-sale and consumer panel data to identify key customer demographics for Velveeta products.• Consulted with Kraft VP of Category Leadership and analyzed price elasticity of Kraft key products, leading to implementation of price strategies based on product category and retailer geography.• Achieved Silver Award of Excellence for efforts in University Recruitment.

• Defined best practices for data collection to be used in a global benchmarking database.• Generated charts and slides to highlight key findings for market performance review of major CPG clients.