Jessica Bing Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Global

Marketing Lead for the Future of Food Global Event Series (C5 Group Inc.)

Toronto, Ontario, Canada

The Canadian Institute's (also known as American Conference Institute) marketing lead for the Life Sciences events portfolio. Responsible for project managing internal teams (web, design, email, ppc, data, telesales) to execute deliverables. Presents and reports directly to senior level management. Since March 2020, I was integral in the transition to virtual events, working collaboratively with various departments I created and executed the virtual event strategy and presented this to the wider company. This resulted in a promotion from Senior Marketing Manager to Associate Director in August 2020.

Wellington & Wairarapa, New Zealand

Three month contract developing email automation campaigns, leading paid search and social media, CRM management and supporting the website rebrand and digital communications strategy. Permanent position was offered.

London, United Kingdom

Marketing lead within the Strategic Partnership’s division of Ascential Events (now part of Informa Group) for three international events (World Retail Congress, Bett Asia, Money20/20) and four UK trade shows (RWM Exhibition, Bett UK, Spring/Autumn Fair, Pure London). Most notable partnerships included UK’s Department for International Trade and Microsoft. Line managed two Marketing Executives and project managed cross-departmental teams within email, web, data and digital marketing. Worked directly with senior partners to promote their brands to UK and International audiences via direct marketing communications, digital content, print collateral and onsite brand presence.

London, United Kingdom

Three month contract leading B2B marketing in UK & Ireland. Projects included distribution of the Monster Annual Report, producing sales and marketing materials for Monster’s recruitment software, managing social media platforms, developing the Annual Millennial survey, video content creation, third party vendor sourcing and brand campaign support. Extension was offered.

1 month contract promoting TOPMAN products to USA customers via Social Media, POS, bespoke campaigns and launch events.

Wellington

Promoted to Acting Marketing Manager in 2015, line managed three Marketing Executives and responsible for the marketing plan and budget. Project managed a rebrand, multiple national campaigns and implemented the Brand Ambassador program. Optimized website and digital channels to substantially grow the employer and student customer base by 110%.

Lower Hutt, Wellington

Part-time to permanent position, responsible for developing the marketing strategy, marketing conferences and workshops, sourcing sponsorship and editing content for the website, publications, email and advertisements.

Auckland, Wellington

Customer ServiceSales and promotion

Wellington

Business DevelopmentCold CallingLeading and training a small sales teamSales strategy

Dunedin

Key holderCash handlingOpening and closing the storeManaging part time staffCustomer serviceDriving individual and store targets

Wellington

Customer serviceAchieving individual targets 95% of the time

Bachelor Of Commerce (B.Com.), Marketing

Bachelor of Communications Majoring in Marketing

Bachelor Of Commerce (Bcom), Marketing

Bachelor of Communications Majoring in Marketing