Jessica Boehm, Mba Email & Phone Number

Seminole, FL, US

Florida, United States

Ocean, NJ, US

Dallas, Texas, US

-Create and implement comprehensive lead generation strategies for legal clients, using various paid media channels such as Google Ads and Facebook Ads-Utilize tools such as Google Analytics and other analytics platforms to track and analyze key performance indicators (KPIs) related to lead generation-Apply CRO techniques to enhance landing page.

• Manage SMBs' digital marketing efforts through SEO, Paid Search (Google & Bing), Social, Programmatic, and Ad Operations.
• Plan and execute digital strategies and tactics while setting project timelines, budgets, goals, processes, and deliverables.
• Regularly meet with client to discuss performance metrics, ongoing deliverables & recommendations based on real-time analysis and results.
• Employ SWOT analysis, industry trend monitoring, and continuous education to identify the ideal growth areas, uncover fresh opportunities, and enhance the overall success of my clients

Boca Raton, Florida, US

• Managed Google & Bing campaigns, (Search, Shopping, Display, YouTube, Performance Max) with monthly budgets ranging from $20k-$200k.
• Efficiently allocated media spend across various channels to maximize profitability and ROAS.
• Utilized other platforms such as Google Analytics (GA4) Google Tag Manager, Data Studio, Google Merchant Center, GoDataFeed, Call Tracking Metrics, & more.
• Conducted weekly client meetings to discuss performance, KPIs, updates, ongoing deliverables, and anything else of client importance.
• Monitor competitive landscape and industry trends for new opportunities.

Clearwater, FL, US

• Created comprehensive digital marketing campaigns for both B2B and B2C clients, focusing on SEO and PPC
• Enhanced search engine visibility through the implementation of on-page optimization techniques, including strategic meta tag optimization, well-structured header tags, and impactful content optimization.
• Utilized data-driven insights from Google Analytics and SEO tools to measure performance, track KPIs, and provide actionable recommendations for optimization.
• Ensured seamless communication and collaboration between cross-functional teams by organizing projects, assigning tasks, and monitoring progress.

Tampa, Florida, US

• Responsible for the strategy and media execution of Paid Search campaigns for lead gen clients (B2B, B2C).
• Managed budgets accordingly to avoid overspending and pace evenly throughout the flight dates.
• Stayed in constant communication with clients to supply status reports, breakdown of account performances, and recommendations moving forward.
• Assisted new clients in onboarding process, ensuring a smooth transition, and providing guidance throughout the implementation phase.

Eagan, Minnesota, US

• Managed over 40 paid search campaigns in the legal vertical through Google, Bing, and Kenshoo platforms.
• Supported all aspects of paid search: strategy, development, optimization, analysis, and reporting.
• Developed campaigns with specified goals, deliverables, and KPIs such as conversion rates, click-through rate, cost-per-click and quality score.
• Consistently self-educate and stay up to date with industry trends to find new opportunities to implement across campaigns.

Remote, US

• Plan, develop, create and execute comprehensive digital marketing plans and processes for the clients.
• Identify and integrate a variety of on-page and off-page SEO strategies to meet online goals and objectives.
• Analyze client performance and identify recommendations for SEO, as well as social media management.
• Manage and monitor everyday SEO campaigns including, but not limited to: keyword generation, ad copy, content creation, metadata, local listings, keyword rankings, competitor analysis, and client reporting.
• Manage AdWords account & budget and have increased conversion rate by 20%.
• Update local directory listings, utilizing Yext, to create, edit and maintain consistent citations.

Carnegie, PA, US

• Optimized On-Page and Off-Page SEO by creating fresh, relevant content to be user-friendly and easily indexed by major search engines to increase rankings, traffic, & online presence.
• Applied changes in accordance with best practices and algorithm updates to ensure high-quality websites.
• Assisted sales staff with potential and current clients while completing budget and forecasting recommendations.

Jacksonville, Florida, US

• Managed paid search accounts across various industries utilizing programs such as: Google Adwords, Bing Adcenter, Adword Editor, Google Analytics, Insights, multiple spreadsheets, internal databases and APIs.
• Constructed online campaigns in order to achieve maximum exposure and results using several targeting features such as placements, networks & devices, bidding strategies, keyword research, and remarketing.
• Enhanced optimization by analyzing ROI, conversion rates, clickthrough rate, quality score, and other metrics to amplify overall performance.
• Compiled and analyzed routine information through blogs describing ongoing industry news and updates.

Master Of Business Administration - Mba, Marketing/ Management

Legal Studies, General

Bachelor Of Science, Business Administration And Marketing