Jess Buchanan Email & Phone Number

New York, Ny, Us

Collaborative and flexible leader, who develops integrated marketing programs that change consumer behavior, drive reputation and steers global comms concepts that lead to sales. Experienced in all integrated marketing disciplines - brand comms, paid/earned media strategies, large-scale events, media training, issues management, social and digital marketing, research and analytics. Responsible for operational client and team management for global Porter Novelli food clients such as California Almonds.

New York, Ny, Us

Leadership role managing the California market to drive community, culture and belonging across a highly engaged team of 30+ people. Through a people first mind-set and leadership philosophy, the goal is to continue to foster an inclusive and trust-centered environment that respects diversity of thought and values the contributions of all, which in the end drives the best client work.

New York, Ny, Us

Leadership skills in communications with a deep understanding of what makes news. North American public relations lead of California Almonds, one of Porter Novelli's top global clients. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 7,000 California Almond processors and farmers.Oversee US consumer public relations, content strategy and social media as well as the operational leadership of North America (US, Canada and Mexico) while growing and motivating the cross-office team.Porter Novelli is one of the world’s leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli’s food practice members are leaders in policy, advocacy and nutrition science bringing creative, impactful ideas to motivate people to change deeply ingrained behaviors.

New York, New York, Us

Defy expectations and work efficiently while building trust among colleagues and clients. Led project management with teams as small as 2 to 20, providing strategic counsel, day-to-day management and driving ROI. Manage creative traditional and social media campaigns, form strategic partnerships, gain C-level executive visibility, host consumer and media influencer events, oversee development and production of communications materials, and provide clear and consistent internal communications.Extensive award-winning experience in food & beverage (Dole Packaged Foods, the happy egg co., BevMo!, Auntie Anne's) and family marketing (REACH and Firefly, the Jim Henson Studios, PBS SoCaL and LA County Fair).

Us

Developed a regular cadence of news hooks and trends to secure media results and drive awareness. Eagerly leveraged strong relationships across multiple media channels to develop innovative traditional and social media initiatives. Recreated complex or boring messaging and made it engaging, exciting or easier for consumers to understand.Executed large-scale consumer-focused media events flawlessly, such as hosting more than 4,000 media at one time for the second largest auto show in the nation, the LA Auto Show, to creating and organizing Dole’s national recipe based competition, the annual Dole California Cook-Off Contest, as well as managing and acting as company spokesperson with Dole's participation in The Rose Parade to secure international media attention and millions of impressions.Managed employee engagement reward programs, ran internship program and led professional development programs.

Experience included heavy media relations campaigns in multiple niches including luxury, automotive, travel, food, sports, and gaming while providing forward-thinking strategy, proactive client counsel and ensuring positive media coverage. Past clients included Automobili Lamborghini, Ducati Motorcycles North America, Bentley Motors and Boyd Gaming Casino Corporation.

Santa Monica, Ca, Us

Coordinated media relations with local, regional and national journalists in fitness, travel and spa related beats, prepared media materials, managed database, wrote press documents, pitched media, proofread, coordinated media visits, researched trends and built relationships with key media and clients. Delivered clients a level of service and performance that supports client retention, as well as worked closely with the company team to achieve overall results.

Milwaukee, Wi, Us

Coordinated the famous Al's Run & Walk while gaining non-profit, fundraising and large events experience.