Jessica Burke, Cae, Iom Email & Phone Number

• Develop, manage and execute an integrated communications and marketing strategy to promote the Society's objectives and activities.
• Work collaboratively with staff and volunteers to ensure a unified message to the membership and community.
• Identify, budget and manage required resources and assets to achieve strategic priorities.
• Improve the Society's media outreach and amplify ISHLT values and messages.
• Collaborate with members and volunteer leaders to identify community needs and priorities, and integrate them into marketing initiatives.

Chicago, IL

• Through a relationship with mdg, embedded as Director of Marketing at International Carwash Association.
• Determine marketing and communications strategy and tactics for all association activities.
• Represent association in press and media relationships.
• Allocate resources and assets for effective and efficient marketing of association programs and services worldwide.

Greater Chicago Area

• Acting as Director of Marketing for International Carwash Association beginning August 2019.
• Act as primary liaison between agency and client, managing accounts by providing strategic leadership, research, and oversight.
• Conduct market research and analyze current and historical data to make evidence-based recommendations.
• Provide creative direction and vision for effective, powerful campaigns.
• Apply in-depth association and event knowledge for successful campaigns, adding value to client offerings across show cycles.
• Collaborate with account, digital, and creative teams to execute results-driven campaigns, including concept, program, and message development.

Chicago, IL USA

• Involved in organization-wide strategic planning and volunteer management. Participated in or led board presentations, board and staff training, and team moderation. Two direct reports.
• Developed editorial schedule + content for multiple concurrent publications, projects and services for activities in 50 countries. Management and training of volunteer and hired contributors.
• Main press and media liaison. Coordinated interviews, provided media training, and nurtured media relationships.
• Created social media strategy, including the development and growth of award-winning “Chase the Dark” campaign.
• Holistic, multi-channel tactical planning across digital, print and web to achieve strategic marketing goals.
• Managed volunteers and set goals for international awards program. Moderated two-year task force in support of awards.

Chicago, IL USA

• Authored/edited newsletters, emails, publications, and press.
• Revamped association newsletter to be more content-heavy, leveraging more community writers.
• Managed social media profiles for the association.
• Generated marketing collateral for programs and services.
• Directed vendors and volunteers.

Served as project lead for multiple print and web publications.Guided contributors from inside and outside the Association to meet a number of concurrent deadlines.Developed and authored the bulk of articles coming from Association staff.Provided Association volunteers and other staff members with editorial support as they write.Wrote, coded and.

Developed content for children's books in tandem with a full creative team.Created and maintained project documentation.Balanced the integrity of the story concept with the needs and goals of the licensing company.Wrote sales and packaging copy for products, including documents for internal sales force.

Taught two sections per semester of freshman rhetoric and composition.Designed original syllabus and instructional units.Developed curriculum for the First-Year Writing program on several faculty committees.Created and maintained class websites using Blackboard and Banner content management systems.

M.A., English

Teaching Assistant. Graduated Cum Laude.

B.A., English

Activities and Societies: National Society of Collegiate Scholars, WEHR Student Radio, Dean's List