Driving digital transformation and growth across Aspen One's complete portfolio of brands—Aspen Snowmass (resort), The Little Nell and Limelight Hotels (hospitality), and Aspen Ventures (premium products and experiences)—through data-driven, personalized, and performance-focused marketing strategies.- Implement guest data-centric strategies to differentiate brands and maximize guest yield.- Develop personalized marketing experiences that grow bookings and expand share of wallet.- Optimize web and app experiences to boost satisfaction, conversion, and loyalty.- Align digital efforts with Aspen One’s brand strategy to drive retention and long-term loyalty.- Utilize data insights to fuel targeted campaigns and deliver value to qualified guests.

- Set and execute overall marketing strategy, aligning with business goals and objectives, while driving brand awareness and revenue growth. - Oversee and lead the marketing team’s efforts to acquire, retain, and engage prospects and guests. - Develop, plan, and execute multi-channel product launches and brand and acquisition campaigns. - Direct efforts related to lifecycle marketing, content, production, performance marketing, and analytics and provide wide-ranging leadership in marketing-related project management, budget management, and team operations.

- Led and trained a team of five high-performing managers responsible for optimizing the digital experience while achieving revenue targets of the digital channels (website, app, email, paid social media, paid search, e-commerce) and product marketing for the resort and its six revenue centers.- Developed, successfully implemented, and managed the company’s first digital strategy and roadmap. - Planned and effectively executed multi-channel product launches and led lifecycle marketing, performance marketing, customer insights, and analytics.

- Led and developed a high-performing digital marketing team responsible for optimizing the company's digital experience, customer insights, and product marketing. - Worked to drive acquisition, improve guest retention and loyalty, and increase revenue and share of wallet while improving the user experience and data quality.- Created guest personas and segmentation in order to optimize targeting across channels and touchpoints.

Provided wide-ranging leadership while managing the company's CRM, website, and digital services team. Led efforts related to email marketing, marketing database management, reporting, customer insights, and analytics, customer relationship management, research, the loyalty program, partnership marketing, and website content delivery.

Developed and implemented the company's email channel and marketing strategy, managed the CRM platform and marketing database, designed and executed an on-mountain research program, and led reporting, customer insights and analytics efforts.

- Shared brand strategy expertise related to brand research, competitive analysis, brand positioning, naming, employee engagement, and brand architecture in support of client needs across the financial services, telecommunications, and healthcare industries. - Led client engagement while managing team operations and budgets. - Completed work with recognizable clients, including Paychex, Western Union, CenturyLink, TeleTech, and Healthcare Systems.

Conducted in-depth analysis of client numbers to verify advance refunding and debt restructuring and ensure accuracy. Prepared detailed reports in conjunction with issuing refunding bonds to ensure the client’s reporting accuracy and federal tax law compliance.

Functioned as a college representative for the LUNA brand by creating presence on-campus: reached out to over 50 women's organizations. Directed University of Pennsylvania's first LUNAFEST on-campus by recruiting, managing, and organizing LUNAFEST: a film festival fundraiser.