Hello! I'm Jess. Based in Shanghai.I and my team help overseas consumer brands uncover market opportunities in China, crafting effective market entry and brand positioning strategies. Our approach is unique because we focus on building genuine connections with consumers, using the right language to drive engagement and sales. By understanding the competitive landscape from a consumer's perspective, we identify opportunities that not only stand out but also align with your brand’s DNA.📣📣📣THINGS I CAN DO FOR YOU📣📣📣✅ Create a strong brand positioning that will convert sales.✅ Audit the work of your agencies, such as Tmall agency, Douyin agency.✅ Review your eCommerce store's performance.✅ Optimize your marketing budget and performance.✅ Create a competitive marketing plan.✅ Answer all your China-specific marketing questions.And much more. 🛎🛎🛎 WHY DID I START? 🛎🛎🛎Growing up in my parents' eyeglasses store, I observed firsthand how they built relationships and maintained customer loyalty. I learned that true salesmanship is about understanding people and providing them with the best solutions, not just making a sale.🏆 With the notion of "providing true values to my clients" firmly ingrained in my head for more than two decades, I set up a nimble team in 2020. Our mission? To help global consumer brands succeed by providing the most effective brand positioning strategies for the Chinese market.Whenever you want an extra piece of advice, feel free to drop me a message!😀