A boutique software products and consulting firm serving colleges and universities providing solutions for system integration, data governance and business intelligence. Leading division scale up, IDataHub higher education integration “Connectors”, with products in early market stages - Recruited to scale up business unit and launch in-development product line in newly created sales leadership and business development role- Identified and established three distinct service segments to respond to specialized market opportunities: direct sales, re-seller and channel partnerships

Front Rush is a SaaS customer relationship management technology company, developed to address the needs of Collegiate Athletic Departments. The Front Rush platform provides systems to organize, communicate and track: athletic recruitment, student-athlete retention and alumni development.Over the past 4 years Front Rush has been focused on harmonizing the recruitment of student-athletes between the Athletic Department and Admissions Office via a custom developed middleware and consulting service called the FR Pass. As the Director of Sales and Business Development I conducted all of our FR Pass integration enterprise sales, managed contract negotiations and provided product development feedback to our product team. I also lead our core Front Rush CRM sales team.- Reorganized, Reinvigorated the Sales Team: processes, management structure, strategies and training- Created a cohesive and competitive environment through team/individual goals and collaborative projects - Developed dynamic documentation and resources for prospective client sales process- Managed strategic sales/partnerships with Slate (Technolutions), Target X, Ellucian, Hobsons

In 2012 I was elevated to lead and develop our new industry groundbreaking integration program (FR Pass) which creates an automated data bridge between the Athletic and Admission offices on college campuses. The program entails executing a technical connection between the Front Rush CRM and the various software systems utilized by Admission Offices as well as consulting clients on developing new dynamic campus work flows & procedures. My direct responsibilities also included: identifying the key features and functionalities for product enhancement, developing our enterprise sales model and marketing tools, conducting all sales outreach and contract execution, cultivating our project management services including: client processes, training and support as well as managing business development. - Directed national sales and marketing campaigns for new product launch - Developed sales pipeline/resource build-out and on boarding plan - Lead company revenue generation for 3 years- Developed groundbreaking integration program culminating in distinct market positioning - Employed continuous client feedback technique to create individualized selling proposition- Identified channel partners in the marketplace and lead joint business development initiatives; established/negotiated five major cross platform strategic partnerships- Created internal/external project management, customized implementations, testing, training and documentation processes to standardize company methodologies

- Broke company sales records for DI and DII client base, established first 30 clients with new stretch product- Cultivated sales outreach and strategy to new foreign sector “admissions”. - Lead company in greenfield client sales/revenue- Created new training/on boarding process, resulting in greater client references and evangelists

- Lead new sales/South-East territory expansion company wide - Engaged in new marketing processes- Established new sales goals and tracking procedures

Highly Successful NCAA Coach /Athletic Program Manager Superior Selling / Recruiting Accomplishments Elevated National Prominence of Institution and Program Three-time Coach of the Year Honors Diversified Background: Advertising, Fund Raising, Mentoring, Budget Management- Demonstrated ability to articulate/capitalize on school vision while positioning women’s lacrosse as a unique opportunity, successfully attracting some of the country’s top athletes - Re-vitalized program, re-set performance expectations, achieved results: consistent elite “Top 10” status and broke many school records- Supervised building services and mixed staff of 75 students and assistant coaches- Led team to 2006-2010 Liberty League Conference Finals; 2006 Conference Champions & NCAA Regionals; 2008 NCAA Quarterfinalist, 2009 NCAA Regionals- Achieved highest National Poll rankings in program history 2007, 2008. 2009, 2010

- Set player roles based on critical assessment of individual strengths- Set school lacrosse record (first year) for Empire Eight Conference wins in history- Selected as Athletic Department representative to Board of Trustees

- 2003 Empire Eight Coach of the Year. - Re-structured program and player expectations- Transformed 3-12 soccer squad to 11-4-1 turn-around in two years.