Jess Daugherty Email & Phone Number

Pleasant Hill, California, Us

As a member of the management leadership team, steward B2C & B2B marketing strategy and execution on the organization's behalf in order to drive donations, participation, and volunteerism, in addition to garnering a net-new audience. Influence and spark conversation in the Northern California region - through the power of sports, health & wellness, leadership, and education - around the daily responsibility as human beings to actively embrace inclusion and jumpstart change. Elevate those with intellectual disabilities in the larger diversity, equity, & inclusion discussion.Utilizing a full-funnel approach, orchestrated the chapter’s “Do Something Special” brand campaign - a first of its kind in NorCal - which yielded incredible success garnering 84M impressions (87% of media being donated / pro-bono inventory), $750K+ in media value (7X the overall spend), hundreds of thousands of digital views, and more. As an extension of the campaign, launched "The Special Report", a short-form digital content series, featuring Special Olympics athletes interviewing professional athletes & local icons, including Joe Montana, George Kittle, Brandi Chastain, Gary Payton Sr., Kristi Yamaguchi, Buster Posey, Lacey Schwimmer, Julie Foudy, and others.

Mountain View, Ca, Us

As part of Google’s Global Partner Marketing team, strategically developed and executed go-to-market strategies on behalf of Android TV partners in order to generate awareness of and engagement with Google products & services (including Google Play, Google Assistant, Chromecast, and YouTube).Successfully engaged with US Android mobile carriers to build co-marketing programs that effectively increased sales across the larger Android ecosystem.Gathered relevant industry trends & insights and cohesively triangulated them with internal Android research, which then laid the foundation for creative direction and campaign development. Created an "Insights Scoop" web series in order to deliver this research to the larger team. Was responsible for writing, producing, filming, editing, and publishing “Insights Scoop” on a bi-weekly basis.

As part of the Daugherty executive team, oversaw all homeschooling activities at the preschool and kindergarten levels, due to sheltering-in-place during the COVID-19 pandemic. With a syllabus grounded in arts & crafts, reading, writing, arithmetic, music, and physical exercise, the curriculum emphasized a love for the outdoors, a respect for nature & the earth, promoting social equality, fostering kindness, a passion for learning, and having fun.

New York, Ny, Us

As part of California's executive leadership team, generated nearly $10M in Marketing-attributed revenue by creating sales marketing solutions for advertisers while marrying clients’ goals and objectives to those of Comcast Spotlight’s. Managed a team of five local marketers and event marketing personnel.

San Ramon, California, Us

Developed and oversaw the networks' consumer marketing strategies, including off-channel media-buying, copywriting, grassroots efforts, and event marketing, while determining key performance indicators, increasing brand awareness, and driving tune-in.Brought in an increase of 156% in sponsorship revenue and an increase of 123% in media revenue by building the company’s sweepstakes and contests platform on behalf of advertisers, such as Red Vines and Phillips 66.Conceptualized, drove, and executed the company’s “Follow the Pac-12 to Rio” Olympic initiative, which led to a significant increase in State Farm's annual spend and saw an 8071% return-on-investment over the course of the campaign. (And no...that's not a typo!)

As part of the start-up's senior leadership team, acquired the app's first 9000 users via inaugural two-week marketing campaign, in addition to determining the business’ overall mission, objectives, and key performance indicators, while managing a team of four, the company's public relations firm, and the company’s internship program.Grew SuperBowl champion Brett Favre’s social footprint by 21,000 followers and doubled his average daily social growth during inaugural two-week marketing program.

New York, Ny, Us

Helped generate a significant increase in Absolut Vodka's annual spend by building award-winning app "The Dragulator" as an extension of the Emmy-winning show "RuPaul's Drag Race", which also garnered millions of linear and digital impressions and hundreds of thousands of downloads. Contributed to a sizable increase in Levi's annual spend by conceptualizing and executing the award-winning "Levi's Unbuttoned" platform on their behalf.

New York, Ny, Us

Brought in significant new business by building the award-winning "Scion's Create Your Own Comic" contest on Toyota's behalf. Conceptualized, implemented and analyzed the network’s ad sales marketing solutions, including linear, digital, mobile, and on-site campaigns. Groomed and managed a loyal team of managers, coordinators, producers, and designers.

Bristol, Ct, Us

Negotiated with various professional sports leagues to book athletes on Disney Channel, ABC's Good Morning America, Jimmy Kimmel Live, and Dancing With The Stars. FUN FACT : Since Dancing with the Stars launched, athletes have won twelve of the thirty-two seasons to date.Collaborated with the Disney Studios on the film “Miracle” - one of the most beloved sports movies of all time - to generate buzz by featuring the 1980 U.S. Olympic Gold Medal Hockey Team across ESPN’s family of networks. Worked with The Muppets to secure Miss Piggy and Kermit the Frog to appear in an NBA Playoffs campaign.

Bristol, Ct, Us